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Pools Installation: Growth of Pool and Spa Business despite the Pandemic
The pool and spa industry has experienced significant growth despite the challenges posed by the Covid-19 pandemic. As summer approaches, consumers are increasingly investing in backyard pool installations and related amenities to create a 'staycation' experience. This surge in demand is evident in various sectors of the industry, including new pool constructions, maintenance products, and renovation services.
Loan applications for outdoor improvements, particularly for pools, have seen an unexpected increase. Sarah Bess, marketing director at Lyon Financial, a company specializing in such loans, reported an initial downturn in March due to the pandemic. However, April brought an unprecedented rise in sales, exceeding their initial 20% growth projection for the year. This sudden influx of business necessitated hiring additional staff to manage customer demand. The increase is attributed to customers' desire for an exceptional backyard experience, extending beyond just pools to include outdoor kitchens, covered porches, and gazebos. This trend suggests a long-term investment by clients in home-based leisure and security amidst global uncertainties.
Retail businesses in the pool and spa sector adapted to social distancing measures by implementing contactless services. Aqua Tech in Winnipeg, Manitoba, for instance, introduced contactless water testing, enabling customers to manage their pool maintenance from home. This innovation, along with chemical-only pool maintenance and water sample pickup services, allowed the company to maintain and even increase sales. The company reported a substantial rise in customer inquiries, from 2-3 calls a day to 5-10 calls an hour, indicating successful adaptation to the new market conditions.
Economically, the industry has achieved remarkable milestones. Richard's Total Backyard in Houston, Texas, recorded its best financial April in company history. Cristina Nikolov, social media marketing manager for the company, initially anticipated a decline in business at the onset of the pandemic but observed an overwhelming demand during Easter Weekend. This led to designers and employees working overtime to meet client needs. The Vice President, Julie Richard, explained that the surge was driven by clients' desire to improve their home environments due to uncertainty about future lockdowns, transforming their backyards into personal havens. This demand extended to hot tubs, with Richard's company actively promoting hot tub installations and renovations, leading to significant business opportunities.
Government support has also played a role in the industry's sustained growth. In some states, pool construction was deemed essential, allowing businesses to continue operations with necessary safety measures. Michael Berggren, owner of Berggren’s Backyard Oasis Pool Construction, noted that his business performed four times its usual annual volume in equipment sets and cover replacements. While acknowledging the operational adjustments required, such as frequent state permissions and strict safety protocols, he expressed appreciation for the business boost, emphasizing the importance of employees being able to earn salaries. The overall trend indicates a resilient and adaptable industry that has found new ways to thrive in a challenging global environment.
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