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Drybar just dropped a Dyson Airwrap competitor, but it’s over $300 cheaper
Drybar has introduced its new All-Inclusive 8-in-1 Air & Active Heat Multi-Styler, a multi-styling hair tool designed to compete with high-end devices like the Dyson Airwrap and Shark FlexStyle. This new product is priced at $299, making it significantly more affordable than the Dyson Airwrap, which retails for $600. The Drybar Multi-Styler was initially launched on the brand's website in the spring and is now available at major retailers such as ULTA and Amazon, both offering free shipping options, with Amazon Prime members potentially eligible for free overnight delivery.
The Multi-Styler is engineered to simplify hair routines by combining heated airflow and heated ceramic plates within a single device. This dual-heat technology aims to dry, style, and set hair simultaneously, offering a comprehensive solution for various styling needs. Unlike air-only stylers, Drybar's tool incorporates StyleLock Technology, which optimizes the balance of air and heat. This proprietary technology is intended to minimize long-term thermal damage to hair while ensuring styles last longer and hair remains shiny.
The product comes with four interchangeable attachments to cater to different styling preferences. The Concentrator attachment is a dual-sided nozzle designed for fast drying and frizz control, preparing the hair for styling. The Flat Iron attachment is included for achieving sleek, straight looks. A 1-inch Curling Iron barrel provides defined curls and waves through active heat. Lastly, a 2.5-inch Round Blow-Dryer Brush attachment helps add volume and shine by lifting hair at the roots.
Further enhancing its versatility, the Multi-Styler features four airflow settings and three heat levels, allowing users to customize the tool's performance based on their hair type, whether fine or thick. It also includes a Pause Button, which temporarily stops airflow to facilitate easier hair sectioning or attachment changes. The Air Curler Flipper offers additional control, allowing users to style with or without airflow as desired. All attachments are ceramic-coated, ensuring even heat distribution and smooth styling across all hair types.
Customer feedback highlights the effectiveness of Drybar’s Multi-Styler, with one reviewer noting that it outperforms other multi-styling tools, including Dyson and Shark, particularly in terms of style longevity due to its metal plates. This feature is said to reduce the need for multiple passes and excessive heat, contributing to healthier hair. The product is also presented as an ideal solution for summer hair care, as its all-in-one capability helps combat the effects of humidity, sweat, and sun, reducing styling time while promoting volume and shine for beach-ready looks.
Financial incentives for purchasing the Drybar Multi-Styler include its eligibility for ULTA coupons, such as the 20% off prestige discount, and the option for ULTA Beauty Rewards members to redeem points for further savings. Amazon Prime members benefit from expedited shipping. This competitive pricing and the comprehensive feature set position the Drybar All-Inclusive 8-in-1 Air & Active Heat Multi-Styler as a compelling alternative in the multi-styling hair tool market.
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