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News Release: NOCO-NOCO announces strategic alliance with TESNOLOGY to advance smart city initiatives

Azusa Sekkei, a prominent Japanese architectural design company with over 70 years of history and more than 630 employees, ranks as the fourth largest in its industry. The company operates across six key domains: transportation infrastructure, sports/entertainment, healthcare, urban/commercial, workplace, and logistics/living infrastructure. Azusa Sekkei holds a leading position in airport design in Japan and has contributed to significant international projects, including the Japan National Stadium for the Tokyo Olympics and Phu-Bai Airport in Vietnam. The company emphasizes a client-centric design philosophy, prioritizing communication and exceeding client expectations rather than solely focusing on visual aesthetics. This approach, rooted in Japanese culture, aims to create designs that benefit clients and lead to their satisfaction, even if it does not always maximize immediate company profits. Azusa Sekkei's strategy for global market expansion focuses on delivering detailed, high-quality services. The company acknowledges the challenge of increasing market share in regions that may not fully appreciate its philosophy, particularly in Southeast Asia, but observes a growing appreciation for Japanese quality. The company believes its expertise in specialized areas like refrigerated warehouses and hospital design could be valuable in these markets. A core competitive advantage for Azusa Sekkei is its ability to offer comprehensive solutions, integrating Japanese quality and design with technical elements such as air conditioning and lighting, to create energy-saving and functional spaces. To overcome challenges in finding new international clients, Azusa Sekkei is actively engaged in branding efforts, including participation in trade fairs and exhibitions. Key projects that embody the company's essence include the Olympic national stadium, which showcased its advanced design and technological capabilities, and its leading market share in energy-efficient refrigerated warehouses. These warehouses demonstrate the integration of design and functionality, capable of maintaining stable temperatures even during prolonged power outages, addressing a critical need in both developed and developing countries. In terms of digital transformation (DX), Azusa Sekkei established its AX (Architecture Experience) team in 2019 to integrate DX across all client interactions. This includes using simulations to analyze airport pedestrian flow, visualizing thermal performance with BIM models, and mapping office congestion to enhance efficiency and communication. Looking ahead, Azusa Sekkei is concentrating on understanding post-COVID-19 lifestyle changes to adapt spaces for how people live, work, and interact. The company had already implemented flexible work arrangements prior to the pandemic, facilitating a smoother transition to new work environments. Azusa Sekkei's future goals involve expanding its philosophy globally by sending employees to work with local communities and clients post-COVID-19, aiming to enhance client and employee satisfaction. A distinctive characteristic of the company is its independent ownership structure; it has no parent company, its executives are selected internally, and a significant portion of shares are held by an employee shareholding association, fostering a unique corporate culture. #OrganizationalArchitecturalDesign #JapaneseDesign #ClientCentric #GlobalExpansion #DigitalTransformation #SustainableArchitecture #InfrastructureDesign #Monozukuri #PostPandemicDesign #OrganizationalArchitecturalDesign #JapaneseDesign #ClientCentric #GlobalExpansion #DigitalTransformation #SustainableArchitecture #InfrastructureDesign #Monozukuri #PostPandemicDesign
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