Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign

Behr has announced Hidden Gem as its 2026 Color of the Year, a smoky jade hue that aims to be both current and timeless. This particular shade is described as a versatile blue-green that shifts and changes based on lighting, embodying a balance between earthy tones and subtle blue undertones. Erika Woelfel, VP of Color and Creative Services at Behr, explained that the selection process involves extensive research into contemporary lifestyles, travel trends, and fashion influences, which are then distilled into a paint color that offers depth and novelty. Interior designer Manuella Moreira, a member of the Behr Designer Council, highlighted the color's adaptability, noting its suitability for any room and its capacity to be either subtle or bold depending on its application and surrounding finishes. Interior designers have increasingly favored blue-green paint colors due to their ability to create statement-making yet soothing environments. Hidden Gem is designed to offer both dramatic and subtle effects. Its status as a "new neutral" is reinforced by Behr's complementary color palette, which includes shades like Curtain Call (a dusty amethyst), Urban Nature (sage green), and Mocha Ice (a blush-adjacent tone). For those hesitant about committing to a bold color, Behr suggests applying Hidden Gem to smaller areas such as a kitchen island or bathroom vanity to introduce an element of intrigue. However, the company also advocates for a "drenching" technique, which involves painting an entire space—including walls, ceiling, and trim—in the color for a maximum visual impact. Both Woelfel and Moreira emphasized that Hidden Gem is a versatile color with no inherent limitations in terms of room selection or design style. Their advice encourages individuals to experiment with the shade, trust their aesthetic instincts, and avoid overthinking its application. Woelfel anticipates that Hidden Gem will maintain its popularity and relevance for an extended period, suggesting its lasting appeal as a foundational and adaptable color in home design. The article underscores the thoughtful process behind selecting a Color of the Year, ensuring it reflects current trends while possessing enduring qualities for diverse interior applications. #Behr #ColorOfTheYear #HiddenGem #InteriorDesign #PaintColors #HomeDecor #ColorTrends #DesignTrends #InteriorStyling

Each autumn, major paint companies, including Behr, Benjamin Moore, and Sherwin-Williams, unveil their signature Color of the Year (COTY) after extensively analyzing trend forecasts, design news, and popular culture. The selection process for each company varies, often involving the creation of mood boards to identify prevailing color stories. For instance, PPG Paints was reported by the LA Times in 2020 to hold a 3.5-day working retreat, where color specialists engaged in meetings and collaging from magazines to determine their COTY. Despite similar processes, the companies frequently arrive at different choices for their Color of the Year, making the selections particularly interesting. In 2022, a notable consensus emerged with Benjamin Moore, Sherwin-Williams, and Behr all selecting soft, earthy sage green tones—October Mist, Evergreen Fog, and Breezeway, respectively—as their COTY. The Washington Post attributed this trend to a societal shift towards meditative zen shades, fueled by an increased focus on mental health during the pandemic and a renewed appreciation for nature. The widespread adoption of green reflected the unique cultural moment, with meditation app usage surging and people gravitating towards natural settings for relaxation. Following this all-green year, anticipation grew for the 2023 color selections. As of September, two major paint companies have already announced their 2023 COTYs. Behr unveiled Blank Canvas DC-003, a serene and adaptable off-white, suggesting a refreshing start after recent social and political turbulence. Behr recommends pairing Blank Canvas with muted earth tones such as dusty taupe, grey pinks, and olive greens. In contrast, Glidden chose Vining Ivy PPG1148-6, a rich and soothing teal, which offers a more luxurious feel compared to the 2022 sage greens. This shade is well-suited for 'hygge' interiors and classic homes with a Victorian aesthetic. Interestingly, Glidden's complementary color palette mirrors Behr's, featuring modern, muted versions of classic earth tones, indicating similar underlying color narratives despite different primary color choices. Consumer trend forecasting agency WGSN, in collaboration with Coloro, identified Digital Lavender, a pale purple, as their 2023 Color Of The Year. This choice signifies a balance between the calming influence of nature and the omnipresence of digital spaces. WGSN and Coloro's broader 2023 palette includes calming pastels like Tranquil Blue and vibrant gem tones such as Verdigris (a lush teal blue) and Sundial (a turmeric orange-yellow). These selections reflect a consumer desire for both natural, relaxing colors that promote wellness and stability, and hyper-pigmented shades that invigorate, as individuals seek to navigate a post-pandemic world. While Sherwin-Williams, a leading paint brand, has yet to announce its official 2023 COTY, it released its Colormix Forecast under the theme "Terra." This forecast comprises four sub-groups: Biome, Lore, Nexus, and Origin. Biome includes misty grey-hued greens and blues, a rich cognac, and dusty yellow, alongside the 2022 COTY Evergreen Fog. Lore features punchier gem tones like teal peacock blue and vibrant orange. Nexus focuses on neutral clays, blending natural, powdery shades with '80s postmodern pastels. The Origin palette offers the most diverse range, combining blues, neutral whites and greys, and spicy red and yellow, appealing to eclectic decorators. The specific Sherwin-Williams COTY remains eagerly awaited. Conversely, a color trend that is diminishing in popularity is gray. According to "Fixer to Fabulous" stars Dave and Jenny Marrs, gray is becoming passé, with a preference shifting towards "warmer and charming" tones. While gray was previously favored for its neutrality and visual interest compared to white, it now struggles to align with current trends of bold contemporary or organic naturalism designs. The shade is increasingly perceived as blandly industrial or corporate, which homeowners are actively trying to avoid in their personal spaces. However, for those reluctant to completely abandon gray, gray-hued shades of blue, pink, and purple are suggested as alternatives. #PaintColorTrends #ColorOfTheYear #HomeDesign #InteriorDesign #PaintCompanies #SherwinWilliams #Behr #Glidden #WGSNColorForecast

Armourcoat, a surfaces brand, has introduced a new collection of textured and eco-friendly paints called Limewash, designed for both residential and commercial interiors. This range aims to replicate the distinctive aesthetic and tactile qualities of traditional limewash while offering enhanced durability and a less chalky finish. The collection features 45 shades, each crafted from a blend of slaked lime, kaolinite clay mineral, water, mineral pigments, and natural plant additives. This specific composition ensures that the paints are free from solvents and Volatile Organic Compounds (VOCs), aligning with stringent environmental and health standards within the architectural industry. Armourcoat asserts that its Limewash collection is unique in possessing both Environmental Product Declaration (EPD) and Health Product Declaration (HPD) documentation. This makes the product particularly suitable for construction projects seeking to achieve sustainability certifications such as BREEAM and LEED. Duncan MacKellar, Armourcoat's creative director, emphasized the company's commitment to material transparency, viewing it as crucial for designing aesthetically pleasing interiors that also minimize ecological impact. He stated that the brand's objective as manufacturers is to decrease both embodied carbon and environmental toxins, thereby fostering sustainable innovation in the built environment. MacKellar reassured architects and designers that all Armourcoat finishes, including the new Limewash range, support the creation of environmentally responsible and healthy indoor spaces, backed by their EPD and HPD documentation. A key benefit of the Limewash collection is its naturally high alkalinity, derived from its slaked lime content. This inherent property provides resistance against bacteria and mould growth, contributing to healthier indoor environments. Additionally, the paint is non-combustible, adding a safety dimension to its list of advantages. The introduction of Limewash represents the latest expansion of Armourcoat's portfolio of surface finishes. The brand consistently aims to deliver sustainable luxury finishes to the global community of architects and designers. This product launch underscores Armourcoat's dedication to providing innovative solutions that cater to the increasing demand for sustainable and high-performance interior materials. #Armourcoat #LimewashPaint #EcoFriendlyInteriors #SustainableDesign #InteriorFinishes #GreenBuilding #MaterialTransparency #VOCFreePaint

BEHR Paint Company and The Home Depot marketing chiefs discuss the evolution of their Color of the Year campaign, highlighting the selection process for the 2024 color, Cracked Pepper, and the strategic partnership between the two companies. The annual Color of the Year selection is based on consumer research, lifestyle trends, and input from design experts, and has expanded into a comprehensive brand campaign involving retail media marketing with The Home Depot, social media initiatives, and experiential components. This multi-faceted approach has led to a notable increase in sales. Jodi Allen, Global CMO of BEHR Paint Company, explains that Cracked Pepper was chosen for its versatility, appealing to DIYers, designers, and professionals for both interior and exterior applications, including walls, cabinets, and furniture. The company focuses on creating an immersive experience for the launch, exemplified by painting exterior buildings in a Cracked Pepper-like color for the 2024 announcement in Napa. BEHR collaborates closely with The Home Depot, integrating color and décor trends to assist consumers in replicating desired home aesthetics. Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot, emphasizes the long-standing 45-year partnership and how their teams leverage insights into The Home Depot customer to select a color palette that resonates with their audience. The partnership has evolved over the years, with a continuous focus on selecting usable colors that align with current lifestyle trends. Beyond the color selection, the campaign now heavily emphasizes creating an immersive experience, including vignettes showcasing how Cracked Pepper integrates with The Home Depot's decor items. A significant consumer activation component involves a sweepstakes on Instagram, offering five winners $10,000 to transform their spaces with Cracked Pepper, utilizing platforms like Instagram and TikTok for inspiration and engagement. The Home Depot's retail media network plays a crucial role in this partnership. Battin explains that they utilize first-party data to understand their audience's project stages, allowing them to deliver targeted messages to BEHR's customers, whether they are seeking inspiration, in the midst of a project, or nearing completion. This data-driven approach extends to on-homedepot.com and off-channel sites such as Google and Pinterest, enhancing engagement. The retail media network is a significant growth driver for The Home Depot, facilitating partnerships with vendors like BEHR by leveraging customer insights to provide relevant solutions. The decision to select a dark shade like Cracked Pepper was informed by extensive consumer research. A survey of over a thousand consumers revealed high interest in darker tones, with 57% believing a darker wall color contributes to a designer aesthetic and an elevated feel. Millennials, identified as a strategic audience, expressed that a black tone like Cracked Pepper instantly modernizes a home. This is further supported by broader fashion and lifestyle trends. Key trends in the home improvement sector include the growing influence of millennials, who account for 52% of homeownership today, and Gen Z, who are rapidly entering the housing market. Both companies aim to connect authentically with these younger generations by being present where they seek inspiration, particularly on social media platforms like TikTok and Instagram. Initiatives like BEHR’s “To DIY For” TikTok campaign are designed to build confidence in DIY projects for younger consumers. The Home Depot also focuses on the intersection of content and commerce, using platforms to provide tools and confidence for project initiation and completion. Furthermore, The Home Depot launched a campaign aimed at female doers to foster inclusivity and empowerment in home improvement, acknowledging that women may not always feel welcome in these retail environments. Marketing strategies for these digital-native generations involve innovative media platforms, shoppable ads, and regionalized messaging to ensure authenticity and relevance, recognizing that a one-size-fits-all approach is no longer effective. #BEHRPaint #TheHomeDepot #ColorOfTheYear #CrackedPepper #HomeImprovement #RetailMedia #MarketingStrategy #ConsumerTrends #DIY #SocialMediaMarketing

The article explores upcoming interior paint color trends for 2026, drawing insights from various design and color experts. The overarching theme observed by designers is a shift towards more personal, expressive, lived-in, mineral, and naturally rooted tones, moving away from cool tones, stark color-blocking, and impersonal all-white spaces. Homeowners are increasingly seeking personality and character in their homes, with paint being recognized as an accessible and affordable tool to achieve this. Several specific color predictions are highlighted. Blair Moore of Moore House Design anticipates Oiled Bronze, a rich, near-black tone with brown and metallic charcoal undertones, will be popular for cabinetry, powder rooms, or accent walls. She suggests Sherwin-Williams’s Superior Bronze and Urbane Bronze as examples. Moore also predicts Weathered Clay, a muted terracotta, will gain traction, describing it as warm, tactile, and grounding, reminiscent of European plaster walls. Ashley McCollum, a color expert for Pittsburgh Paints Co., agrees, specifically mentioning Glidden’s Cinnamon Spice. For brighter options, Erika Woelfel of Behr suggests Aerial View by Behr, a sky blue that promotes peace and relaxation. Lucy O’Brien of Tartan & Toile advises moving away from gray interiors and foresees plum shades, such as Glidden’s Purple Basil, gaining momentum due to their full-bodied yet bright, versatile, warm, and cool qualities. Melissa Oholendt of Oho Interiors is confident in muted rose tones, having painted her own primary bedroom in Farrow & Ball Sulking Room Pink. Sue Kim, director of color marketing at Valspar, predicts nocturnal black, like Valspar’s Nevermore, an elegant deep violet black, will be used in carved-out spaces like reading nooks. Muddy greens are also expected to trend, with Oholendt recommending Farrow & Ball’s Reduced Green as a “perfect green-brown.” Moore describes this as an aged, earthy green with a brown-black base that feels masculine and refined. In terms of neutrals, a creamy white is expected to replace stark whites. Breegan Jane recommends Sherwin-Williams’s Snowbound, emphasizing that white should be clean but not stark, with hints of chalk and raw linen. Light teal shades, such as Sherwin-Williams’s Quietude, are also predicted to be prevalent, bringing punchy personality to spaces. Further predictions include magenta hues, like Benjamin Moore’s Gypsy Pink, for adding personality through accents, and mustard yellow, exemplified by Behr Celebration, as an evolution of the butter yellow trend. Atmospheric blues with violet undertones, such as Valspar’s Encore, are also expected to be popular for their nurturing, joyful, and futuristic qualities. Lastly, O’Brien notes that gold, in both paint and wallcovering, will appear more in “jewel box” spaces, mentioning Little Greene’s Giallo. Both O’Brien and Moore also foresee a warmer, foggier green, like Farrow & Ball’s Green Ground or Sherwin-Williams’s Svelte Sage, for creating layered, calm, and complex interiors. #PaintColors #InteriorDesignTrends #ColorPrediction #HomeDecor #DesignExperts #SherwinWilliams #Behr #FarrowAndBall #Valspar #BenjaminMoore

The article outlines eight kitchen trends that designers anticipate will be popular in 2025, emphasizing personalization, aesthetic appeal, and functionality. Kitchens are increasingly seen as central gathering spaces, leading to a blend of innovative and timeless design elements. Kerrie Kelly, CEO and creative director of Kerrie Kelly Studio, highlights a focus on warmth, texture, and color palettes that reflect individual style, combining modern materials with classic touches to create streamlined and peaceful environments. One significant trend is layered lighting, moving beyond standard pendants to integrated LED strips within cabinetry for both task and ambient lighting. Designers like Gabrielle Bove of Opaline Interiors Studio are opting for sconces and ceiling-mounted fixtures that enhance the design without being obtrusive. Matthew Quinn of Design Galleria Kitchen and Bath Studio notes a shift towards smaller recessed cans, with integrated LED lighting becoming common in drawers. Another trend is the increased use of striking natural materials. While marble remains popular for countertops, natural quartzite is favored for its durability. Large format porcelain slabs, terrazzo tiles, and patterned wood are gaining traction for flooring. Paula Daher of Dahler Interior Design points out the growing preference for brushed or leathered stone finishes, which offer a softer, more physically durable, and casually elegant aesthetic, including full-height stone splashes with integrated shelves. Moody colors are replacing the long-standing all-white kitchen aesthetic. VERANDA's 2025 Color of the Year, cobalt blue, exemplifies this movement towards lush, opulent tones. Kelly predicts a rise in 'color-drenching' with saturated hues like deep forest, terracotta, and inky blues, complemented by woods such as walnut and oak for a luxurious feel. Quinn mentions jewel tones in high-gloss lacquer, while Caren Rideau of Kitchen Design Group notes dusty blush, deep navy, and muted greens for a dramatic yet subtle look. Eat-in spaces are also seeing a resurgence, with a preference for actual tables and comfortable seating over just islands. Built-in banquettes, especially with washable materials, are popular for their comfort and practicality for families. Induction cooking continues to grow in popularity in the U.S., with more effective downdraft systems and plaster hoods becoming common. Combination gas and induction models are also available for those seeking flexible options. Cabinetry with unique design details is another key trend. Bove highlights wood cabinetry featuring reeded doors, shiplap, nickel gap panels, and micro-shaker designs for personalization. There is also a move away from white cabinets towards warm, lightly stained wood, which designers say creates an easy elegance when paired with natural stone and textured backsplash materials. Open shelving is gaining prominence as homeowners eliminate upper wall cabinets, especially in line with traditional European influences. Daher and Rideau note that this trend creates open wall space for decorative sconces or tiles, making the kitchen feel more like a family gathering and relaxing area. Finally, additional storage options are crucial. Tanya Smith-Shiflett of Unique Kitchens & Baths emphasizes thoughtful space utilization, such as butler's pantries for small appliances to maintain a streamlined main kitchen. Quinn points out that sculleries or working pantries are becoming necessities, freeing the main kitchen from clutter. Customized open storage for displaying collections, like pot racks and bookshelves, is also being requested to showcase individual personality. Outdoor kitchens remain strong, with requests for seamless indoor-outdoor transitions and weather-resistant features like built-in grills, pizza ovens, and beverage centers, driven by a desire for shared experiences. #KitchenTrends #InteriorDesign #HomeDecor #KitchenRenovation #DesignTrends #KitchenCabinetry #LightingDesign #NaturalMaterials #ColorTrends

The year 2022 is predicted to bring a shift in home paint color preferences, with consumers seeking stability and opportunities for personal expression through their interior spaces. Industry experts from Benjamin Moore, Behr, and ECOS Paints highlight key trends that will shape paint choices, emphasizing nature-inspired palettes and colors that influence mood. Green hues are set to be particularly dominant. Benjamin Moore's Color of the Year 2022, October Mist, is described as a soft, silvery-green that offers versatility, adapting from soft and dreamy to invigorating and nurturing. It can seamlessly integrate with existing earthy tones or provide a canvas for creative combinations. ECOS Paints’ Everlasting Sage also aligns with this trend, offering a calming, adaptable shade that changes with the light, reflecting a broader desire for warmth and well-being. The popularity of green extends to kitchen and wall applications, with Sherwin-Williams naming Evergreen Fog as its 2022 Color of the Year and Farrow & Ball including Breakfast Room Green in its top five shades. Alongside greens, punchy earth tones will gain traction, offering rich, nature-inspired options. Behr’s palette features shades like Lingonberry Punch, a cranberry color ideal for smaller, impactful spaces such as powder rooms, especially when paired with brass or black accents. Perfect Penny, a copper-toned hue, is another recommendation for creating a cozy atmosphere in areas like dining rooms. Gray shades will evolve into softer, more nuanced variations. ECOS Paint’s Approaching Dusk, created by designer Lisa Tharp, presents a hazy, violet-infused gray that serves as a gentler alternative to pure gray, suitable for transitioning decor with the seasons. For those desiring a darker impact, Behr's raven-colored Cracked Pepper is suggested for accent walls in entryways, complemented by wood tones and woven textures. A lighter, yet still moody, option from Benjamin Moore is Mysterious AF, a deep navy-blue hue. Soothing pastels will also trend, providing a whimsical and airy feel. Benjamin Moore's Quiet Moments (blue-gray) and Hint of Violet (pastel lilac) are versatile choices for creating relaxing environments in bedrooms or harmonious pathways in hallways. The Pantone Color of the Year 2022, Very Peri, a dynamic periwinkle-blue with violet-red undertones, is presented as an inspiring choice for accent walls in home offices or bedrooms. Behr’s sea glass-green Breezeway, their Color of the Year, offers a playful accent for kitchens, while ECOS Paints' beige Whale Bone is a recommended alternative to stark white in primary baths, providing a flexible backdrop for colorful accents. Additionally, cheerful yellows such as Benjamin Moore’s Pale Moon and Farrow & Ball’s bolder Babouche will be embraced, encouraging homeowners to experiment and reflect their personal style. #PaintColorTrends #HomeDecor #InteriorDesign #BenjaminMoore #Behr #ECOSPaints #ColorOfTheYear #GreenHues #EarthTones #GrayPalettes #PastelColors

Pantone's selection of 'Cloud Dancer' white as the Colour of the Year 2026 has sparked considerable debate within the design community, following previous choices like Mocha Mousse and Peach Fuzz. Described by Pantone as 'a lofty white whose aerated presence acts as a whisper of calm and peace in a noisy world,' this off-white shade has elicited strong reactions from designers and curators, who offer varied perspectives on its significance. Design curator Priya Khanchandani, formerly of the Design Museum, critically analyzed the choice, particularly on social media. She argues that 'Cloud Dancer' is an inappropriate selection given current global socio-political contexts. Drawing on David Batchelor’s 'Chromaphobia,' Khanchandani posits that Western society exhibits an inherent resistance to color, often dismissing it as childish, feminine, or kitsch. She concludes that the rejection of color is not merely an aesthetic preference but an ideological stance, interpreting the choice of white as a resistance to plurality. Khanchandani suggests that at a time when white nationalism is rising and efforts toward broader representation are being challenged, selecting white feels insensitive and misses an opportunity to celebrate diverse colors and identities. Conversely, textile and color designer Margrethe Odgaard finds the choice captivating, viewing 'Cloud Dancer' as an invitation for awareness rather than a conservative decision. She emphasizes that it is not a stark, industrial white but a hue that prompts deeper consideration. Odgaard describes it as 'a scaffolding for the colour spectrum,' suggesting it functions as a neutral backdrop that allows other colors to shine. Its warm, creamy tone, she explains, evokes the soft glow of lime whites, ensuring that shadows remain vibrant in spatial contexts. For Odgaard, the selection encourages a shift away from pure, calibrated whites towards more natural, earthy hues that engage the senses over intellectual thought. She also interprets 'Cloud Dancer' as a subtle symbol of hope amid global conflicts. Julien Sebban of Uchronia, known for his multi-layered palettes in interior and product design, expressed surprise at Pantone's choice. Having previously collaborated with Pantone on a celadon green suite, Sebban perceives white as a neutral starting point rather than a color in itself—a background rather than a bold statement. He suggests that choosing black or white as Colour of the Year might reflect a deeper global mindset leaning towards neutrality, uniformity, and a reluctance to take risks. He notes the increasing prevalence of an international beige aesthetic, which he finds somewhat melancholic and underwhelming, especially when creativity, diversity, and boldness are critically needed. Giulio Ridolfo, a designer renowned for his textile and chromatic palettes, also offers an insightful perspective on white. He highlights its diverse symbolic uses across cultures, from signifying widowhood in India to representing peace and light. Ridolfo acknowledges white's omnipresence, stating, 'White has always accompanied me throughout my life, there are moments when you can't be without white, like you can't live without black.' He prefers to call it 'biancore' (whiteness) and, as a color designer, often draws inspiration from nature rather than adhering strictly to Pantone's predefined colors. He particularly favors the white of Greek islands and natural pigments found in KT paint catalogues. These varied interpretations underscore the complex and often contradictory meanings embedded in Pantone's 2026 Colour of the Year, Cloud Dancer. #PantoneColorOfTheYear #CloudDancer #ColorTheory #DesignCommunity #InteriorDesign #TextileDesign #CulturalSymbolism #DesignCritique #AestheticDebate

As the end of the year approaches, coinciding with the anticipation of a new year, homeowners often consider refreshing their living spaces, frequently starting with a new coat of paint. This article delves into the color selections made by two prominent paint manufacturers, Benjamin Moore and Sherwin-Williams, for their respective Colors of the Year for 2015. Notably, their choices are distinctly different, reflecting diverse trends and aesthetic philosophies. Sherwin-Williams has declared Coral Reef (SW 6606) as its Color of the Year, a decision influenced by the prevailing floral trend observed on fashion runways. Jackie Jordan, director of color marketing at Sherwin-Williams, suggests versatile applications for Coral Reef, such as painting a front door or a piece of furniture to make a bold statement. To enhance this vibrant coral hue, she recommends pairing it with accent colors like Cotton White (SW 7104), Black Fox (SW 7020), Baroness (SW 6837), and Paradise (SW 6720). For those desiring a more subdued effect, Coral Reef can be harmonized with warm neutrals such as Sedate Gray (SW 6169) or buttery yellows like Hubbard Squash (SW 0044). In contrast, Benjamin Moore has selected Guilford Green HC-116, describing it as a silvery green that possesses the adaptability to complement both modern and traditional interior designs. This versatility positions Guilford Green as a suitable choice for a broad range of homes. Benjamin Moore's color selection process involved drawing inspiration from trends across fashion, textiles, and the arts. Their choice for Guilford Green is further supported by a comprehensive palette of 23 shades that constitute their Color Trends of 2015. This collection emphasizes monochromatic color schemes achieved through layering warm, cool, dark, and light variations of the same hue, encompassing green, blue, blush, and berry shades. Guilford Green is designed to either act as a complementary shade within this broader palette or to stand effectively on its own. Ellen O’Neill, Creative Director at Benjamin Moore, highlights a growing trend among homeowners to embrace color experimentation and make unique design choices. She emphasizes paint as an accessible and cost-effective method for transforming any room. The article further elaborates on Benjamin Moore’s Color Trends of 2015 by listing specific shades within the green, blue, blush, and berry categories, providing readers with a detailed overview of potential color combinations and inspirations for their home renovation projects. The diverse selections from both companies offer homeowners distinct options for updating their interiors in the upcoming year. #ColorOfTheYear #PaintColors #HomeDecor #InteriorDesign #SherwinWilliams #BenjaminMoore #ColorTrends #HomeRenovation #DesignChoices

Behr's 2026 Commercial Color Forecast presents 50 curated shades, reflecting a cultural pull towards duality, encompassing both grounding and escapism, familiarity and innovation. This forecast builds upon the blurred boundaries introduced in the previous year's palette, which explored the intersection of heritage and futurism, and natural and synthetic elements. Erika Woelfel, vice president of color & creative services, highlights the intentional optimism derived from channeling the tension between these dualities. The 2026 collection translates these hybrid influences into a structured format, organized into five distinct subpalettes: EVOLVEDNeutrals, SOULScape, MYSTICWave, METROChic, and FUSIONDream. Each subpalette offers a unique emotional tone, while maintaining flexibility across various sectors and spatial types. EVOLVEDNeutrals grounds the forecast with pure and toned shades that provide balance and clarity. SOULScape, drawing inspiration from Mediterranean landscapes, exudes a warm and immersive feel. MYSTICWave incorporates aquatic hues to evoke a sense of calm. METROChic is characterized by its tailored and refined aesthetic, capturing the energy of urban environments. FUSIONDream introduces an expressive, generational energy through its blend of pastels and brights. Woelfel emphasizes the goal of providing designers with versatile neutrals, calming aquatic hues, and expressive accents, enabling the creation of spaces that are both contemporary and comforting. The intention was to offer balance without restricting creativity. This year's forecast is notable for being the first developed in collaboration with Behr’s Designer Council, a group of eight professionals spanning commercial interiors, residential design, product development, and global trend research. The Designer Council, which includes experts such as Alena Capra, Patti Carpenter, Stephanie Lindsey, John McClain, Mia Johnson, Manuella Moreira, Christopher Kennedy, and Jennifer Sun, provided a practical perspective to the creative process. Their input was crucial in ensuring that the colors would resonate across diverse project types and client needs. The council’s combined expertise informed a palette shaped by practical insight, extensive experience, and evolving design priorities. Their feedback on elements like texture pairings and cultural references helped refine the palette, making it more dimensional, grounded, and adaptable to future trends in commercial design. The article includes several illustrative examples of how these palettes can be applied in various commercial and residential settings. For instance, a high-energy mix of Eon, Midnight Blue, Integrity, Inferno, and Radiant Sun showcases the visual impact and contrast central to FUSIONDream. Stonewashed Brown and Blank Canvas establish a grounded palette, reflecting SOULScape’s focus on moody, welcoming tones in a long hallway with an arched entryway. Sculptor Clay and Shoelace ground the exterior of a home in warm, natural tones, demonstrating the anchoring intent of EVOLVEDNeutrals. Eastern Bamboo and Nano White carry SOULScape’s Mediterranean influence through organic contrast and softened warmth in a bedroom. Blank Canvas and Dove from EVOLVEDNeutrals soften a healthcare setting with pared-down contrast and warmth. Ultra Pure White and Azalea Leaf lend a clean, composed feel to a coffee shop interior, shaped by MYSTICWave’s emphasis on comfort and ease. Nano White and Extreme bring precision and edge to an interior, reflecting METROChic’s tailored and urban sensibility. A gradient of Coral Cloud, Beach Foam, Mayan Treasure, and Deep Fire reflects MYSTICWave’s palette of softened warmth and atmospheric depth in an outdoor hallway. Finally, Eon, Sultana, and Coveted Gem introduce a saturated rhythm drawn from the FUSIONDream palette in an office setting, while Ultra Pure White and Fine Wine combine crisp contrast and saturation, aligned with METROChic’s polished tonal structure in a conference room. These examples collectively demonstrate the versatility and thoughtful consideration behind Behr's 2026 Commercial Color Forecast. #BehrColorForecast #CommercialDesign #InteriorDesignTrends #ColorPalette #DesignDuality #ErikaWoelfel #DesignerCouncil #ArchitecturalColors #SpatialDesign

Backdrop, a direct-to-consumer paint company, has partnered with New York-based retailer Coming Soon to launch their own 'COLOR OF THE YEAR' paint. This initiative humorously critiques the traditional yearly color announcements made by industry giants like Pantone, which often influence trends in home and fashion. Backdrop and Coming Soon's collaboration emphasizes self-expression and the personal nature of color choice over prescribed trends. The newly revealed 'COLOR OF THE YEAR' is a vibrant, playful yellow-orange hue designed to inject freshness and happiness into any living space. Backdrop's co-founder, Natalie Ebel, states that paint offers the most accessible and impactful way to transform a space, advocating for individual preference rather than trend-driven decisions. This sentiment underpins the brand's philosophy, promoting a more personal approach to home decor. Fabiana Faria, co-founder of Coming Soon, highlights the collaborative spirit, noting that Backdrop encourages creative freedom in developing unique colors. She describes their 'COLOR OF THE YEAR' as a high/low mix, drawing inspiration from both high-end fashion, like Bottega Veneta rain boots, and everyday objects, such as rubber bands. This eclectic influence reflects a desire to celebrate the often-overlooked beauty in ordinary items and challenges conventional aesthetic norms. The collaboration manifests in a custom, co-branded collectible paint can. The 'COLOR OF THE YEAR' paint is available for purchase at $45 for a half-gallon and $69 for a gallon through Backdrop's official website. This pricing strategy positions the product as an accessible option for consumers looking to incorporate a bold new color into their homes. Beyond paint, the article suggests various home furnishings and decor items that align with the yellow-orange theme, encouraging readers to integrate this bold color in multiple ways. Examples include an Orange Eyes Pouf by Aelfie, an AJ Table Lamp by Louis Poulsen, a Trillium Woodblock Print by Block Shop, a Don't Leave Me Side Table by HAY, an Eames Lounge Chair by Herman Miller, and a Restore Basket by Muuto. These curated selections demonstrate how the 'COLOR OF THE YEAR' can be extended beyond wall paint to other elements of interior design, creating a cohesive and vibrant aesthetic. The article concludes by inviting readers to embrace this lively color, whether through painting walls or incorporating complementary decor items. #ColorOfTheYear #BackdropPaint #ComingSoonRetailer #HomeDecorTrends #InteriorDesign #PaintColors #SelfExpression #HomeFurnishings

Behr Paint has officially unveiled "Rumors" as its 2025 Color of the Year, a deep, dynamic, earthy-toned red that is anticipated to become a popular choice for home decor. Erika Woelfel, Behr’s VP of Color and Creative Services, describes "Rumors" as a modern twist on classic red, exuding an energetic vibe perfect for making a statement. This sophisticated shade is designed to bring warmth and a cozy fall aesthetic into any home, making it suitable for year-round application. The selection of "Rumors" aligns with consumer trends, as Behr's internal research indicates that 75% of Americans are considering red for their upcoming paint projects. Andy Lopez, Behr’s Senior VP of Marketing, highlights that the Color of the Year aims to inspire bold and creative choices, whether individuals are planning a complete room overhaul or simply looking to add a touch of color to their living spaces. The versatility of "Rumors" allows for both extensive makeovers and subtle accenting. For those interested in incorporating "Rumors" into their homes without a significant financial commitment, the article suggests various affordable home decor items, all priced under $50. These budget-friendly options are curated to complement the new color, offering easy ways to integrate the trend. Examples include a pleated table lamp from Amazon, a potted fall leaf arrangement and a plaid woven throw blanket from Target, a two-toned glass hurricane candle holder from CB2, and a dried gypsophila bunch from Anthropologie. These items provide accessible avenues for creating a cozy and vibrant atmosphere consistent with the "Rumors" color palette. Additionally, the article lists more substantial, 'splurge-worthy' home decor items for those with a larger budget. These include an Anthropologie Espen Mirror with a red-tone trim, Morris & Co. Honeysuckle & Tulip Wallpaper from Anthropologie, and a Mercer41 Milenna Channel Tufted Performance Velvet Headboard from Wayfair. These higher-priced items are presented as ways to fully embrace the "Rumors" aesthetic and make a more significant design impact. Behr's "Rumors" paint is available in various product lines, including BEHR DYNASTY, BEHR MARQUEE, BEHR ULTRA, and BEHR PREMIUM PLUS, at Home Depot. The article emphasizes that this new color is expected to captivate consumers and facilitate the transformation of living spaces with its appealing and sophisticated hue. The introduction of "Rumors" as the 2025 Color of the Year aims to provide inspiration and practical solutions for home decoration. #BehrColorOfTheYear #HomeDecor #InteriorDesign #ColorTrends #AffordableHomeDecor #FallAesthetic #PaintColors #HomeImprovement

The article highlights 12 trending paint colors for 2024, as predicted by various design experts and top paint brands. The selection encompasses a wide range of hues, from cool blues and rich greens to dark tones and warm shades, offering diverse options for refreshing interior spaces. It emphasizes the importance of considering lighting, existing furniture, and desired mood when choosing a paint color, noting that lighter hues can make rooms appear larger and brighter, while darker shades create a bold, cozy, and intimate atmosphere. Several color trends are identified, including moody medium blues like Sherwin-Williams' Interesting Aqua, and rich browns, which are expected to add depth and sophistication, as per Ginger Curtis of Urbanology Designs. Earthy greens are also trending, with designers like Jason Saft favoring shades such as Farrow & Ball’s Breakfast Room Green, Beverly, and Studio Green, due to their warmth and natural connotations. Christine Vroom of Christine Vroom Interiors predicts the continued popularity of comfy neutrals, extending beyond white and cream to include a relaxed palette of light rust, olive, warm coral, and rich browns. Pastel greens are making a comeback in 2024, offering calming and soothing effects, exemplified by Sherwin-Williams' Lounge Green, alongside powdery lilacs and zesty lemon-drop yellows. Warm reds, including rusty reds, burgundy, auburn, and muted mauve, are anticipated to be popular, according to Kelsey McGregor of Kelsey Leigh Design Co. Dark mauves, such as Sherwin-Williams' Cocoa Berry, are also emerging as a neutral yet bold option, as noted by Emily Henderson. Dusty pinks, like Farrow & Ball's Setting Plaster, are presented as versatile alternatives to Pantone's Peach Fuzz, complementing various other colors. Shades of blue, ranging from deep sea foam to teals and navy blues, are expected to be prominent, as per Breegan Jane. Soft black, with Behr's Cracked Pepper as a prime example, is highlighted for its ability to create a comfortable, adaptable, and bold statement. Wine colors, including merlot and burgundy, are gaining traction as homeowners become more adventurous with color choices, according to Nikki Klugh and Erin Fetherston. Finally, jewel tones, particularly emerald green like Benjamin Moore Buffet Green, are set to bring mood and depth to interiors, a trend emphasized by Sarah Storms of Styled by Storms. #PaintColorTrends #InteriorDesign #HomeDecor #ColorPalettes #DesignExperts #SherwinWilliams #FarrowAndBall #BehrPaint #PantoneColorOfTheYear

The article highlights the top five paint color predictions for 2025, moving away from traditional neutrals like beige and gray towards more bold, livable, and earthy tones. These predictions come from leading color institutions and paint brands, indicating a shift in interior design trends. The Senior Homes & Style Editor for Country Living curated this list based on industry insights and personal observations, following extensive research into color trends and designer preferences. Pantone's Color of the Year for 2025 is "Mocha Mousse," described as a delightful pinkish-brown. This choice reflects a societal craving for comfort and stability, offering a warm and grounding aesthetic. It is presented as a sophisticated alternative to the "millennial gray" that has dominated interiors for years, suggesting a more inviting and sun-drenched atmosphere for homes. "Muddy Plum" is another prominent trend, championed by Benjamin Moore with "Cinnamon Slate" and Glidden with "Purple Basil." These deep, rich purples, often featuring brown and gray undertones, are inspired by the British countryside, aiming to bring the outdoors inside. Designers like Ariel Okin note that these shades of olive greens, deep chocolates, and plummy aubergines reflect a desire for natural and comforting hues. Minwax also embraced this trend by naming "Violet" its stain shade of the year. "Cherry Red" makes a strong comeback, as indicated by Pinterest Predicts. This vibrant, deeply saturated red is expected to dominate design cycles in 2025, with searches for "cherry bedroom" significantly increasing. This resurgence aligns with the "unexpected red theory" that gained popularity in 2024 and a renewed interest in primitive country design, which often features a primary color palette. Behr's 2025 Color of the Year, "Rumors," offers a muddier interpretation of this classic red. "Bold Blue" continues its reign as a versatile and universally approved "non-neutral" neutral. Valspar's "Encore," an ultramarine shade, is its 2025 Color of the Year, emphasizing joy and happiness in the home. Different shades of blue are praised for their adaptability across seasons and rooms, from kitchens to living spaces. The article suggests that while striking jewel-toned blues might seem unconventional for country aesthetics, they can complement rustic furnishings and interiors. Finally, "Cozy Brown" completes the list, extending the comfort of mauve into deeper, warmer shades. Graham & Brown selected "Elderton," and C2 Paints chose "Raku" as their 2025 Colors of the Year. These choices highlight a move towards earthy, grounding browns with sanguine undertones, aiming to revitalize traditional spaces with a modern sensibility. The trend towards browns, both in paint and wood furniture, indicates a return to classic, enduring colors that offer a sense of warmth and familiarity, contrasting sharply with the stark white and gray palettes of previous years. #PaintColorTrends #InteriorDesign #HomeDecor #ColorOfTheYear #Pantone #BenjaminMoore #Valspar #Behr

The article discusses the resurgence of teal in interior design, highlighting its shift from a controversial hue to a trending color for 2025 and 2026. Experts emphasize that recent design trends prioritize personality and joyful decorating over strict neutrality, leading to a greater acceptance and demand for bolder, deeper tones like oxblood, martini olive green, plum, and teal. While teal has historically been polarizing, its timelessness depends significantly on the specific tones used. Past associations with bright, saturated teals from the 1990s and 2010s contributed to its outdated perception. However, contemporary approaches to teal lean towards deeper, richer shades, drawing inspiration from various cultural contexts, including Indian sarees and architectural ceilings, to infuse sophistication into interiors. Interior designer Brad Ramsey notes a departure from using teal merely as a statement wall or accent pillow. Instead, current trends showcase a more integrated and luxurious application, such as deep teal kitchen cabinetry, velvet teal sofas, or entire rooms enveloped in the color for a dramatic and cocooning effect. This reflects a broader movement towards design that embraces personal expression and creates a sense of coziness and opulence. The article further explores how to effectively incorporate both dark and light variations of teal into interior spaces. Darker teals are recommended for creating intimate, jewel-box-like environments, such as powder rooms, home bar areas, or entertaining spaces, offering a lounge-like and cozy ambiance. These deeper shades pair well with warmer tones like golden yellow, red, tan, antique brass lighting, and warm leather accents to balance their coolness and introduce a glamorous feel. Conversely, lighter teals are presented as a means to brighten a space without introducing excessive warmth. They are often found in coastal or Palm Beach-inspired interiors, encouraging a sense of serenity. While vivid 90s-era light teals are generally avoided, softer variations are suitable for living room furnishings, kitchen backsplashes, and bedroom walls. To achieve a sophisticated look with lighter teals, the article suggests pairing them with creamy whites, lighter wood tones, pale pinks, and slate grays, rather than overly juvenile color combinations. The overarching message is that teal, when applied with careful consideration for texture and tone, can be an incredibly timeless and elegant addition to any interior design scheme. #InteriorDesign #ColorTrends #TealDecor #HomeDecor #DesignInspiration #ColorPsychology #LuxuryInteriors #ModernLiving #DecoratingTips

This article explores the anticipated paint color trends for 2025, drawing insights from 15 interior designers. The trends highlight a move towards both vibrant and warm, muted tones, ensuring there's a color palette to suit diverse preferences. The article begins by noting that while timeless shades like warm whites and soft greens will always remain in vogue, 2025 will also see an embrace of fresh, modern hues. One prominent trend is Denim Blue, exemplified by Benjamin Moore's Bellbottom Blues, a versatile and bold shade with muted undertones that pairs well with neutrals and metallics. Buttermilk Yellow is another rising trend, bringing a cheerful, sunlit glow to interiors and fostering a sense of safety and restoration. For those who prefer depth without excessive darkness, Sherwin-Williams' Hot Cocoa, a chocolatey-mauve, is predicted to be popular, offering richness while still reflecting light. Berry Tones are gaining traction, providing a warm and rich ambiance without being overtly feminine. These versatile shades, ranging from deep cranberry to mulberry, can be used to create moody dining rooms or complement playful wallpapers. Deep Purple, particularly dark plum colors, is also making a comeback for spaces like bedrooms and lounges, evoking warmth and pairing harmoniously with rich woods and green accents. Pitch Black by Farrow & Ball is identified as a statement color, lending a sophisticated, speakeasy vibe that, despite its dramatic appearance, can integrate well into various home aesthetics. Shades of Red, especially darker tones like garnet, wine, and maroon, are increasingly appearing in home interiors, offering a dramatic yet inviting feel. Warm White remains a classic but is evolving to include creamier, more nuanced shades like Sherwin-Williams' Shoji White, which offer subtle depth and a richer warmth. Light Green, featuring relaxed shades inspired by natural elements like eucalyptus and olive, leans towards neutral undertones of gray or beige, making it highly adaptable for various surfaces and promoting a soothing atmosphere. Blue-Green tones are expected to trend, providing calm and peaceful earthy hues that blend boldness with tranquility, creating a refreshing environment. Mossy Gold, a color that defies easy categorization with strong green, gold, and brown undertones, is predicted to be popular, reflecting a broader trend towards complex and nuanced colors. Deep Reds, again emphasizing rich, high-energy shades, are seen as ideal for vibrant spaces. Finally, Coffee-Inspired Hues, such as Benjamin Moore's Barista, offer earthy warmth and timeless versatility for various rooms, ensuring a sophisticated yet grounded feel. Warm, reddish browns, like Benjamin Moore's Walnut, are also highlighted for their depth and saturated hue. #PaintColorTrends #InteriorDesign #HomeDecor #ColorPalettes #DesignersChoice #WarmNeutrals #BoldColors #HomeImprovement