Armourcoat launches Limewash paints for "environmentally conscious" interiors

Armourcoat, a surfacing brand, has introduced Clime, a new line of textured, biodegradable wall plaster surfaces. This innovative product combines the natural aesthetic of clay with enhanced durability, positioning itself as a sustainable and ecological alternative to traditional paints and other wall coverings. Clime has been recognized for its sustainable design, earning a shortlisting in the sustainable design building product category at this year's Dezeen Awards. The development of Clime addresses a common challenge with conventional clay plasters: their inherent fragility and susceptibility to water damage. While clay plasters are lauded for their sustainability, their limited durability has historically restricted their application, particularly in high-traffic or moisture-prone areas. To overcome this, Armourcoat thoughtfully formulated Clime by integrating hydraulic lime with unfired clay and limestone. This addition significantly boosts the material's resilience, making it suitable for both busy domestic and commercial interiors without compromising its natural appeal. Armourcoat emphasized that Clime's formulation is a deliberate effort to minimize environmental impact. The material is biodegradable, recyclable, and entirely free of cement and VOCs (Volatile Organic Compounds). Its eco-friendly composition has earned it Eurofins Indoor Air Comfort (IAC) Gold status, a certification that highlights products with low emissions and minimal impact on indoor air quality. The brand conducted extensive research and evaluation, confirming that while pure clay plasters possess wonderful qualities, their extreme fragility and rapid softening when exposed to water necessitate a more robust solution for widespread application. By creating a natural binder with roughly equal proportions of clay and hydraulic lime, Armourcoat believes it has achieved an optimal balance, providing a product that is both naturally sustainable and durable enough for long-lasting use as a wall finish. Clime is available in two distinct finishes to cater to diverse aesthetic preferences. Clime Honed offers a subtly textured surface, providing a refined and understated look. In contrast, Clime Course features a rougher, more dramatic texture, achieved by incorporating recycled crushed marble into the mixture. The product is manufactured by blending natural materials into a powder form at Armourcoat's UK factory. This powder is then mixed with water on-site to create the plaster, ensuring ease of application. Beyond its visual appeal and durability, Clime is designed to contribute to healthier indoor environments. The plaster boasts a natural breathable finish, which is crucial for maintaining optimal air quality. It is engineered to absorb toxins from the air, regulate internal humidity levels, and resist the growth of mould and mildew. This makes Clime a beneficial choice for individuals concerned about indoor air pollutants and respiratory health. The range is offered in 15 natural hues, providing a palette inspired by earthy tones, and can be customized with various textured finishes, including banding, layering, and pearlescent washes, allowing for personalized interior design solutions. Armourcoat stated that Clime plasters not only create healthy interiors but also celebrate traditional decorative skills, bringing the beauty of natural pigments and textures indoors. #SustainableDesign #WallCoverings #InteriorDesign #EcologicalMaterials #ClayPlaster #DurableFinishes #GreenBuilding #IndoorAirQuality #TexturedSurfaces

Color Atelier has introduced a new limewash collection in collaboration with AD100 designer Sarah Sherman Samuel. This collection features seven distinct shades of limewash paint, known for their rich matte finish and unique depth of texture. The partnership emphasizes environmentally friendly, artisanally crafted, and luxuriously opaque mineral-based paints, which are produced in small batches at Color Atelier's California facility to ensure high quality and meticulous attention to detail. The Sarah Sherman Samuel for Color Atelier collection includes a diverse palette designed to enhance any space. The seven shades are White Sands, a warm ivory for an airy feel; Buttercup Yellow, a soft and inviting creamy yellow; Sweet Berry, a deep, rich berry hue for a sophisticated ambiance; Desert Red, with earthy orange-brown tones reminiscent of brick and clay; Olive You, a grounding olive green; Summer Sky, a cool blue with a hint of lavender; and Warm Night, a warm black with subtle brown undertones. This range offers both muted options and natural tones, ensuring versatility for various design aesthetics. Limewash paint is currently a popular choice in interior design due to its distinctive textural qualities that cannot be replicated by other finishes. The application process allows for subtle variations, creating a textured surface that can appear either semi-opaque or fully solid depending on the layering technique. Each application is unique, contributing to the paint's artisanal appeal. Beyond its aesthetic benefits, limewash paint boasts significant sustainability advantages. With a history spanning over two millennia, limewash paint is inherently natural and eco-friendly. It is composed simply of limestone dust, water, and pigment, containing no harsh chemicals. This makes it an ideal choice for health-conscious consumers and families with children, as it promotes a healthier indoor environment. The paint aligns with a philosophical approach to design, where the lifecycle and environmental impact of products are carefully considered, offering a beautiful and non-toxic alternative to conventional wall coverings. Color Atelier, founded by Burcu K. and Olivier Garnier, is committed to quality and sustainability, values that resonate with Sarah Sherman Samuel's design philosophy. Samuel, an AD 100 designer, is recognized for her unique approach to interiors, product design, and styling. Her platform, The SSS Edit, serves as a comprehensive design reference, showcasing client projects, decor selections, fashion insights, and travel guides. The collaboration reflects a shared dedication to artistry and mindful design practices, bringing together Color Atelier’s expertise in mineral paints with Samuel’s discerning eye for aesthetics. This collection aims to bring the sophisticated and sustainable qualities of limewash to a broader audience, allowing individuals to create inviting and texturally rich environments while adhering to eco-conscious principles. The modern, reserved, and functional nature of the colors ensures that the inherent texture of the limewash remains the focal point, elevating the overall design of any room. #LimewashPaint #InteriorDesign #SarahShermanSamuel #ColorAtelier #SustainableDesign #HomeDecor #MineralPaint #TexturalWalls #EcoFriendly

Urban Outfitters has collaborated with COAT Paints to introduce an exclusive collection of nine wall paint colors. This partnership brings together Urban Outfitters' youthful aesthetic with COAT Paints' commitment to eco-friendly formulations. The collection features a diverse palette, ranging from vibrant blues, pastel pinks, and a sunshine orange to neon green and various soft neutrals, designed to complement a wide array of interior schemes. The paints are formulated with a water-based, low-toxin, and solvent-free base, emphasizing sustainability. They are also vegan and cruelty-free, aligning with ethical consumer preferences. COAT Paints has achieved Carbon Neutral certification, further highlighting their dedication to environmental responsibility. The collection offers two finishes: a matt emulsion, priced at £40, and an eggshell finish, available for £25. The eggshell finish provides a moisture-proof soft sheen, making it suitable for areas like bathrooms, while the matt finish offers enhanced durability for other spaces. To facilitate color selection, sample stickers are provided, allowing customers to easily test shades on their walls before committing to a purchase. Rob Abrahams, Co-Founder of COAT Paints, expressed enthusiasm for the collaboration, noting that the new colors reflect a daring and purposeful edit with a distinct nod to 70s vintage styles, perfectly embodying the Urban Outfitters brand and its customer base. He also underscored the shared values between the two brands regarding sustainability, conscious manufacturing, and innovative product development, such as the Peel & Stick swatches that cater to Urban Outfitters’ fashion-forward audience. The article also provides an extensive list of 31 living room wallpaper ideas, offering readers diverse inspiration for decorating their homes. These ideas span various styles, from fresh floral prints and abstract designs to subtle ombré effects, geometric patterns, and rich botanical motifs. Specific suggestions include using wallpaper to create feature walls, paneling, or even to back shelves, transforming them into decorative elements. The recommendations also touch on practical considerations, such as using striped wallpaper to create the illusion of taller ceilings or opting for smaller, calming patterns for tranquil interiors. The featured wallpaper designs highlight different brands like John Lewis, Graham & Brown, Dunelm, Farrow & Ball, Little Greene, Woodchip & Magnolia, MINDTHEGAP, Paper Library, Cole & Son, Wallsauce, Nat Maks, Forest Homes, Elizabeth Ockford, I Love Wallpaper, Abigail Edwards, Scion, The Curious Department, and Mini Moderns, showcasing a broad spectrum of textures, colors, and artistic expressions. Themes range from rustic and tranquil scenes to glamorous touches and optical illusions, providing comprehensive inspiration for interior redecoration. #UrbanOutfitters #COATPaints #HomeDecor #WallPaint #EcoFriendly #InteriorDesign #PaintCollection #SustainableProducts #ColorTrends

The perception of painting interiors has evolved significantly, moving from a process where strong odors were an accepted byproduct to one where environmental impact and indoor air quality are primary concerns. This shift has led many consumers to seek out eco-friendly paint options. The unmistakable smell associated with traditional paints is often indicative of volatile organic compounds (VOCs), which can compromise indoor air quality and have broader environmental consequences. Modern low or zero-VOC water-based paints mitigate these issues, offering a healthier alternative for both inhabitants and the planet. Beyond reducing chemical smells and improving air quality, leading eco-friendly paint brands are implementing comprehensive sustainability strategies. These include initiatives such as recycling paint, utilizing recyclable packaging materials, and minimizing energy consumption during manufacturing processes. This holistic approach ensures that the environmental benefits extend far beyond just the paint's composition. For individuals looking to make more sustainable choices in their home decoration, understanding these brands and their practices is crucial. This article provides a curated list of seven prominent eco-friendly paint brands, detailing their commitment to sustainability, product offerings, and pricing. Each brand is highlighted for its unique contributions to environmentally responsible paint production and its range of colors and finishes. Farrow & Ball, for instance, transitioned to water-based paints in 2010 and continuously works to reduce VOC content to trace levels across its entire range. Gareth Hayfield, their head of research and technical development, emphasizes the company's dedication to using safe, sustainable raw materials and assessing them for their carbon footprint, pollution impact, sourcing ethics, and end-of-life considerations. Their Signature Collection offers 132 colors, along with other collections and finishes like Dead Flat, various emulsions, eggshells, gloss, and exterior paints. YesColours distinguishes itself with Europe’s first recyclable paint pouch, aiming to tackle paint waste at its source. Emma Bestley, creative director and co-founder, explains their focus on waste-saving, fully recyclable packaging. The company also prides itself on manufacturing in Britain, using 99 percent UK-sourced ingredients to ensure tight control over ethical and environmental standards throughout the supply chain. Their water-based, low-VOC paints are available in 106 colors across matte emulsion, eggshell, and masonry finishes. Lick offers stylish tins containing water-based, trace-VOC paints. Their eco-friendly policies extend to using recycled, recyclable, or compostable packaging, with tins designed for infinite recyclability. With 100 colors and options for matte or eggshell finishes, Lick also employs a made-to-order manufacturing approach to minimize waste and water usage, as stated by Emily Rubner, head of portfolio and product innovation. Little Greene, manufacturing in its own UK factory, produces both water-based and oil-based paints, with the latter utilizing vegetable oils. All ingredients are sustainably sourced, and their paints are vegan. Their finishes, including two matte choices, eggshell, and satin, have trace or minimal VOC levels, while their gloss is low-VOC. The brand offers 196 shades in its Colours of England collection and nine in the Sweet Treats collection. Notably, Little Greene's Re:mix collection reformulates leftover, unwanted, and returned paints into a matte finish for interior walls and ceilings, preventing up to 60,000 liters of raw materials from going to waste annually. Earthborn's Claypaint holds EU Ecolabel accreditation, reflecting its adherence to environmental criteria in ingredient selection and manufacturing. Its paints feature trace levels of VOCs and an ultra-matte finish available in 72 colors. The brand's commitment includes painting swatches and color cards on FSC-certified paper, using paint tins made from 70 percent recycled steel, and ensuring all packaging, including biodegradable chips, is 100 percent recyclable. Lakeland Paints prioritizes natural ingredients where possible, using components like water, powdered limestone, marble, kaolin, cellulose binder, pigments, and resin binders from natural gas. Ian West, manager and inventor, highlights that their resins are akin to those used in foods, medicines, and cosmetics. The company manufactures in the UK, uses 100 percent recyclable packaging, and recycles unused products. They offer an extensive palette of 372 colors and various finishes, all while maintaining zero-VOC formulations. Finally, Benjamin Moore, a leading US manufacturer, ensures that most of its paints sold in the UK are minimal or low-VOC, appealing to those prioritizing indoor air quality. With over 3,500 shades and six interior sheen levels (flat, matte, eggshell, satin, semi-gloss, and satin/pearl), Benjamin Moore provides a vast array of choices for eco-conscious consumers. The article concludes by emphasizing that sustainable interior design choices are increasingly accessible, offering style without compromising health or environmental well-being, and encourages readers to explore other sustainable material trends. #EcoFriendlyPaint #SustainableDesign #InteriorDesign #LowVOCPaint #RecyclablePackaging #HomeRenovation #GreenLiving #EnvironmentalImpact #PaintBrands

The article highlights a significant shift in interior design trends, moving away from traditional stark white walls towards a preference for earthy neutral paint colors. This change is driven by a desire for warmer, softer, and more inviting spaces, aligning with concepts like 'warm minimalism,' 'quiet luxury,' and 'low-key luxe.' Designers note that while white has been a staple, the current trend emphasizes coziness and a lived-in feel, which deeper, more earthy neutrals are better suited to achieve. Several designers champion the return of browns and beiges, which were once overlooked, as versatile and chic options. Eleanor Taylor-Roberts suggests soft creams and warm desert-influenced shades as calming alternatives to clinical whites or overused grays. She also mentions that bolder, deep rusty and terracotta tones can infuse spaces with warmth, reflecting a growing consumer preference for wellness within the home. Kati Curtis further explains this evolution, stating that the 'modern white box aesthetic' is being replaced by richer, warmer hues reminiscent of natural palettes, like the plaster walls of Italy or adobe walls of Mexico, to evoke comfort and tranquility. The article presents six specific earthy neutral paint recommendations from various brands. The first is Farrow & Ball's Oxford Stone, described as a versatile and neutral beige that adds a subtle earthy warmth. This pale brown or taupe works well in layered earthy neutral schemes, pairing effectively with paler beiges and stronger browns to create a warm and welcoming, yet fresh, palette. Joa Studholme of Farrow & Ball suggests using Oxford Stone on walls with a stronger color like Tanner’s Brown on trim to make walls appear lighter and rooms feel more spacious. Benjamin Moore's Venetian Portico is recommended for those seeking a subtle pink-beige. This golden tan hue evokes images of sun-drenched ancient buildings, offering timeless elegance. Helen Shaw, Director of Marketing at Benjamin Moore, notes the increasing popularity of neutrals with pink and red undertones, such as Venetian Portico, which create an earthy, natural feel, especially when paired with natural materials or painted wood in well-lit spaces. Farrow & Ball's Setting Plaster is another iconic pink-beige shade favored by designers for its dreamy, in-between color that serves as a unique alternative to traditional white or cream. Designer Nick Cryer highlights its ability to create a relaxing and grounding vibe, noting its use in a 'House of Colour' project where it provided a contemporary backdrop for antique furniture in a master bedroom. Earthy neutrals also extend to greens, with Benjamin Moore's Dry Sage being a prime example. Designer Kathy Kuo praises its 'almost neutral' quality, making it a soothing color ideal for neutral bedrooms or living rooms. It offers an organic and versatile feel without being too heavy. Sherwin Williams' Pewter Green is presented as a darker, more moody, yet soft and cocooning green, perfect for a dark living room. Jennifer Davis explains that these green and taupe shades are gaining popularity as alternatives to white walls, aligning with the current 'moody' design trend and offering a calming ambiance that connects inhabitants to nature. Finally, Domingue's Veneto lime wash is highlighted for its ability to introduce earthy tones with added texture. Tanya Selway of Stelly Selway explains how lime wash paints, particularly in browns and yellows, provide warmth and subtle luminosity. In their 44 East Project, a lighter 'Dauphine limewash' brightened living areas, while a darker Veneto lime wash made a bedroom feel cozier and more textural, with shadows beautifully accentuating the finish in the evenings. The article concludes by emphasizing that earthy neutrals offer an accessible and livable way to incorporate color and depth into homes, serving as a more exciting, slightly bolder, yet versatile evolution from whites, creams, and grays. #EarthyNeutrals #InteriorDesignTrends #PaintColors #HomeDecor #WarmMinimalism #FarrowAndBall #BenjaminMoore #SherwinWilliams #LimeWash

Choosing the right paint brand for interior projects can significantly impact the final aesthetic and durability of a space. While many factors, such as cost or a specific color, initially influence choices, experienced painters and interior designers prioritize qualities like paint texture, ease of application, coverage, color vibrancy, and eco-friendliness. Professional insight reveals that decorators, rather than just designers, often hold the strongest opinions on the best paint brands, sometimes refusing to use certain products and requesting color-matching alternatives. This comprehensive guide, compiled by an experienced redecorator and in consultation with professional painting and decorating firm Paint the Town Green, evaluates 13 top paint brands available in the UK. The assessment focuses on color offerings, availability, user-friendliness, and the overall quality of the finished result. The brands reviewed cater to various needs and budgets, from luxury eco-friendly options to more accessible premium ranges, highlighting their unique selling points and applications. **Benjamin Moore**, a popular US import, offers a deep range of finishes, including Aura (premium), Regal (mid-range), and Ben (budget-friendly). Its Aura line is noted for its luxurious application and rich, deep colors, with Benjamin Moore Cinnamon Slate being the Color of the Year for 2025. **Coat Paints** is praised for its smooth texture, requiring only two coats for good depth of color, and its commitment to sustainability, including a breathable, mineral-based clay paint. The brand's online availability and peel-and-stick samples simplify the selection process, and its collaborations with figures like Stacey Dooley keep its offerings fresh. **Craig & Rose** stands out for its well-curated 1829 Collection and its unique Artisan effect paints, which can create textured stone, metallic, or verdigris finishes. Its 110-color palette offers sophisticated shades suitable for stylish homes, with low VOCs and easy application. **CRAFTED by Crown** represents a more premium offering from the well-known Crown brand, providing a luxurious flat matt finish with a warm-to-the-touch feel. Its curated range of 48 timeless colors, such as the muted green Sow Good, is ideal for classic and neutral palettes. **Dulux Heritage** distinguishes itself from other Dulux ranges with its easy application, nice finish, and durability. With 112 colors, including pastels and vibrant shades, it offers an elevated painting experience for those looking to upgrade from standard paints. **Earthborn** is a leading eco-paint brand, known for its Claypaint, which is breathable, super matte, and has a slightly textured feel. Its ability to be used on challenging surfaces like lime plaster and its virtually VOC-free, odor-free composition make it suitable for bathrooms or damp-prone areas, despite its higher price point. **Farrow & Ball** is a renowned luxury paint brand celebrated for its distinctive colors and chalky, flat Estate Emulsion finish. While its less viscous consistency can lead to coverage issues without proper undercoats, the resulting finish and extensive color offering, including popular shades like Down Pipe and Hague Blue, are highly valued. **Graphenstone** is highlighted for its eco-credentials, featuring graphene and lime-based formulations that absorb CO2 from the atmosphere, improving indoor air quality. Its collaboration with interior designer Rose Uniacke has increased its visibility among homeowners and designers. **House of Hackney**, known for its patterns and textiles, also offers a paint range with bold colors that complement its wallpaper designs. These paints provide impressive coverage, even for challenging reds and greens, and are available with guidance on pairing them with the brand's prints. **Lick**, an early online paint brand, has expanded its reach to retail stores like B&Q. It is recognized for its great colors, effective marketing, and designer collaborations, with Lick Pro tailored for professionals and Lick Supreme offering an ultra-matte finish. **Little Greene** evokes a sense of heritage despite its relatively recent founding, drawing inspiration from 300 years of historical influences and partnering with The National Trust. Its 191 colors offer nuanced shades with varying intensities, providing a luxurious painting experience. **Mylands**, with its rich history and Royal Warrant, is known for durable, versatile paints with deep colors and strong coverage. Its London-made credentials and collaboration with Beata Heuman on 'The Dependables' collection contribute to its growing popularity. Finally, **Paint & Paper Library** is considered a premium luxury brand, offering elegant colors and finishes. Its unique system of graded color families, such as Glass I-V, facilitates the creation of cohesive, tonal palettes, though some decorators note it can occasionally matt brushes. Each of these brands offers distinct advantages, making the choice dependent on specific project requirements, aesthetic preferences, and environmental considerations. #PaintBrands #InteriorDesign #HomeRenovation #LuxuryPaint #EcoFriendlyPaint #ColorTrends #ProfessionalAdvice #DIYHomeImprovement #InteriorDecorating

In recent years, home interior trends have increasingly focused on creating cozy and embracing spaces. This shift is evident in the popularity of upholstery fabrics like chunky bouclé and furniture styles such as curved sofas, which evoke a sense of warmth and comfort. Within this trend, limewash paint has re-emerged as a captivating design element, offering an old-world, romantic feel and timeless elegance. Limewash paint, historically one of the earliest house paints dating back to the Roman Empire, is gaining renewed attention in contemporary design. Its appeal lies in its ability to create a weathered, patinated look, reminiscent of the rustic yet refined interiors found in Italy and the Mediterranean regions. This aesthetic contributes to a sense of history and depth in a living space, moving away from the flat, uniform finishes of conventional paints. Composed of crushed limestone, water, and natural pigments, limewash paint provides a distinct chalky, mottled texture, often likened to suede. This unique texture imparts a visual softness and calming quality, making it an ideal choice for spaces intended for relaxation, such as bedrooms. Unlike traditional paints that merely sit on the surface, limewash paint is absorbed by porous materials, resulting in a finish that exhibits depth, variation, and luminosity. Beyond its aesthetic advantages, limewash paint offers several practical benefits. It is a non-toxic option, free from solvents and VOCs (Volatile Organic Compounds), and is reputed to be both hypoallergenic and antimicrobial. These properties make it a healthier choice for indoor environments, contributing to improved air quality. While commonly applied to porous surfaces like stone and brick, limewash can also be used on drywall, provided a mineral-based primer is applied beforehand to ensure proper adhesion and desired effect. The application process for limewash paint differs significantly from that of conventional paints. It is applied using a long-haired paintbrush, employing feathered strokes in a random, multi-directional pattern, rather than with a roller. Experts, such as the Sydney Harbour Paint Company, recommend two coats for optimal results. Numerous instructional videos are available online, demonstrating the technique, often emphasizing the importance of using a consistent brush size, typically a five-inch brush, throughout the application. For those aiming to replicate the ambiance of Tuscan villas or Ibiza retreats, selecting neutral hues such as warm taupes and sandy beiges is recommended. These colors complement popular interior design trends like California Casual and Wabi-Sabi, which prioritize natural elements and understated beauty. Alternatively, individuals seeking a more dramatic statement can opt for bold colors like deep charcoals or rich jewel-toned greens and blues. To achieve an immersive, cocoon-like atmosphere, limewash can even be extended to ceilings. Regardless of the chosen color palette, limewash paint harmonizes beautifully with natural materials such as wood and linen. Incorporating these elements into the decor can complete the desired aesthetic, enhancing the overall organic and serene feel of the space. The versatility and unique characteristics of limewash paint make it a compelling choice for those looking to infuse their homes with a blend of historical charm, tactile texture, and modern tranquility. #LimewashPaint #HomeInteriors #InteriorDesignTrends #CozySpaces #OldWorldCharm #RomanticElegance #NaturalMaterials #NonToxicPaint #HomeDecoration

Leading paint manufacturers have recently unveiled a wide array of new hues and innovative finishes, offering a fresh perspective on interior and exterior design. These releases often precede the highly anticipated 'color of the year' predictions, providing an early indication of emerging trends. The latest additions encompass a diverse palette, ranging from calming blues and greens to vibrant, unexpected shades like fiery orange, catering to varied aesthetic preferences and functional needs. These new products are not merely about aesthetics; they also incorporate advanced technological features aimed at enhancing durability, ease of application, and environmental sustainability. Among the notable introductions is Alkemis Paint, a brand that is advancing the zero-VOC movement with its new collection of 119 colors. These paints are formulated from nontoxic ingredients, utilizing clear quartz as a foundational component. A key innovation of Alkemis Paint is the absence of plasticizers, which renders the product water vapor–permeable and significantly inhibits mold growth. The brand emphasizes the exceptional durability of its paints, claiming a lifespan of over 20 years before repainting becomes necessary. Furthermore, Alkemis Paint is committed to sustainable manufacturing, with its production sites powered exclusively by renewable energy, aligning with a broader industry shift towards eco-friendly practices. Benjamin Moore has addressed a common challenge in exterior painting with the introduction of its Element Guard. This premium exterior paint is engineered to perform effectively in diverse weather conditions, with a particular focus on high-moisture environments. A significant advantage of Element Guard is its rapid drying time, allowing for application as little as 90 minutes before rainfall without compromising quality. This feature provides increased flexibility for homeowners and professionals, reducing weather-related delays. The paint also maintains its performance in temperatures as low as 35 degrees Fahrenheit, extending the painting season into cooler months. Clare has launched a new summer palette consisting of five shades, drawing inspiration from the season's bright and refreshing tones. The collection features a range of colors, including Before Sunrise, described as a "peachy light orange with an illuminating glow," Cloud Watching, an airy light blue, and Fire Sign, a vibrant red-orange. These colors evoke a sense of warmth and playfulness, suitable for creating inviting and dynamic interior spaces. The selection reflects contemporary design preferences for colors that uplift and energize environments. Farrow & Ball has introduced a new flat finish called Dead Flat, expanding its renowned 132-color palette. This finish, developed over five years, boasts a minimal 2 percent sheen, offering a sophisticated, velvety appearance. Beyond its aesthetic appeal, Dead Flat is designed for practicality, featuring washable, wipeable, and scuff-resistant properties. These characteristics make it an ideal choice for high-traffic areas within the home, where durability and ease of maintenance are paramount. The launch of Dead Flat provides a versatile option for those seeking a modern, matte look without sacrificing performance. Finally, Glidden Max Flex has expanded its range of all-surface interior-exterior spray paints with six new shades, including Yukon Gold and Brown Clay. These spray paints are formulated with a built-in primer, facilitating easy application and strong adhesion to various materials, including plastic and vinyl. This versatility makes them suitable for a wide array of DIY projects. Additionally, Glidden has introduced two new hues, black and sapphire blue, to its exterior fabric spray paint line. This innovation allows for the revitalization of outdoor textiles such as welcome mats and pool lounger cushions, extending their life and updating their appearance rather than requiring replacement, promoting a more resourceful approach to home décor. #PaintColors #HomeImprovement #InteriorDesign #ExteriorPaint #SustainableProducts #DIYProjects #ColorTrends #PaintTechnology

The Danish company Notes has introduced a novel approach to the paint industry, simplifying the often-complex process of selecting paint colors. The company emerged from the observation that traditional paint brands present an overwhelming array of choices, making it difficult for consumers, designers, and architects to make informed decisions. Notes addresses this by offering a curated palette of 40 colors, which are carefully selected to embody Scandinavian aesthetic principles of simplicity and minimalism. The core philosophy behind Notes is to provide a foolproof color selection experience. The brand works with leading creatives in design and architecture to develop a cohesive and harmonious color palette, ensuring that any combination of their colors will result in an aesthetically pleasing outcome. This simplification is intended to empower individuals to confidently define the mood and aesthetic of their living spaces, highlighting that true freedom often stems from straightforward solutions. The brand's catalog serves as a source of inspiration, enhancing color awareness and demonstrating the profound impact color has on setting the emotional and intellectual ambiance of a home. Notes operates exclusively through an online shop, designed for ease of use and accessibility. The website features an editorial section where interior designers and stylists share their insights and experiences, providing guidance and inspiration for individual color choices. The online platform facilitates shade matching and combinations through clear examples and explanations, aiming to ensure optimal results for users. To further support customers, Notes offers free sample kits and a comprehensive tools section, supplying everything needed for a painting project, including brushes, primers, dust sheets, and tapes. Beyond aesthetics and user-friendliness, Notes places a strong emphasis on product quality and sustainability. The company offers a thick-textured paint formulated to provide a matte, uniform, and long-lasting finish, distinguished by its unique pigments. From an environmental perspective, the paint is water-based, features low Volatile Organic Compound (VOC) content, and is certified with both the EU Ecolabel and the Swan Ecolabel, underscoring the brand’s commitment to eco-friendly practices. The brand's innovative approach was showcased at the Milan Design Week 2023 as part of the “This is Denmark” exhibition, which highlighted how contemporary Danish creators interpret national heritage values through modern design. This exhibition featured 15 selected objects, with Notes demonstrating a practical and thoughtful application of Danish design principles to everyday home improvement. #HomeDecor #InteriorDesign #PaintIndustry #ScandinavianDesign #ColorPalette #SustainableDesign #MilanDesignWeek #OnlineShopping

Rust-Oleum has unveiled its new Kitchen Cupboard Paint, offering a diverse palette of 110 vibrant shades. This product facilitates a quick and affordable transformation of kitchen cupboards, with a touch-dry time of just one hour. The introduction of this paint aligns with the growing popularity of 'the painted kitchen' trend, which allows homeowners to refresh their kitchen aesthetics without the significant expense of replacing entire units. Charlie Smallbone, founder of Ledbury Studio, highlights that a well-built, hand-painted kitchen can be easily updated by sanding and repainting the units in a new color. Rust-Oleum's Kitchen Cupboard Paint is formulated as a premium chalky blend, designed to deliver an ultra-flat matte finish that is soft to the touch yet highly durable. Its hard-wearing properties ensure it can withstand frequent cleaning, making it suitable for high-traffic kitchen environments prone to splashes and splatters. A key advantage of this paint is that it generally does not require a primer or topcoat for wooden or melamine cupboards, simplifying the painting process. However, priming is recommended for surfaces where stain bleed, particularly from knots, might be an issue. For glossy cupboards, a light sanding with fine-grit sandpaper is advised before application. To assist customers in selecting the ideal shade, Rust-Oleum offers tester sachets for 99p, each containing enough paint to cover a 30 x 30cm area. The article showcases several of the available shades, including Dusky Pink, Emerald, Butterscotch, Natural Charcoal, Chalk White, Teal, Ink Blue, Mustard, and Mineral Grey. Each color is presented with brief descriptions highlighting its aesthetic appeal and potential impact on a kitchen space, such as Dusky Pink for personality, Emerald for a calming natural feel, Butterscotch for warmth, Natural Charcoal for a bold look, Chalk White for a fresh and minimalist style, Teal for elegance and soothing vibes, Ink Blue for a classic complement to various schemes, Mustard for brightness, and Mineral Grey as a versatile and reliable option. Instructions for applying the paint are provided to ensure a successful outcome. These steps include thoroughly cleaning all surfaces with a degreasing detergent, masking off areas not intended for painting to achieve clean edges, and covering worktops and floors to protect against drips. Additionally, handles from cupboards and drawers should be removed prior to painting. The paint should be stirred well before use. Application involves using a brush for hard-to-reach areas and a short nap roller for the broader surfaces. Samples of Rust-Oleum's Kitchen Cupboard Paint are available for purchase online through rustoleumcolours.co.uk. #KitchenRenovation #DIYHomeImprovement #KitchenDesign #InteriorPainting #HomeDecor #PaintColors #BudgetRenovation #ChalkPaint #CabinetRefinishing

Limewash paint, an age-old European formula blending crushed limestone, water, and natural pigments, is gaining popularity in North America for its ability to transform home interiors. This paint offers a soft, matte finish with a natural patina and suede-like texture, imparting a romantic, old-world elegance. Beyond aesthetics, limewash paint offers several practical benefits. It is an eco-friendly option, as its calcium carbonate base absorbs carbon dioxide from the air, similar to trees. The paint is made from natural, renewable resources and preservatives with inherent antibacterial qualities, contributing to a healthier home environment. Its breathable finish also allows moisture to evaporate, making it a suitable choice for older homes prone to dampness. These qualities also make limewash an excellent option for bedrooms, potentially aiding in better sleep. The article explores various color ideas for limewash paint, moving beyond traditional warm, light neutrals to include darker, moodier hues. A neutral white limewash provides texture without dominating other design elements, creating a clean and airy space when paired with cream-colored fabrics and light woods. Earthy green shades like sage or moss complement the natural texture of limewash paint, offering a soothing pop of color and elevating a room's sophistication, especially in bedrooms and living rooms, due to green's association with well-being. Terracotta, with its pink, orange, and reddish-brown undertones, brings a warm, sun-soaked feel, ideal for spaces with organic elements and a relaxed, boho aesthetic. Rich brown limewash shades, from soft caramel and mocha to deep umber and espresso, connect to nature, creating grounded, warm, or moody atmospheres. The timeless, rustic quality of brown pairs well with limewash's textured finish and is particularly effective when color drenching a room. Purple, specifically eggplant-inspired shades, can introduce luxury and a warm, inviting ambiance. Paired with crisp white furniture and light woods, it maintains brightness, while dark leather and woods create a dramatic statement. Soft pink limewash inspires feelings of calm and can make smaller spaces feel more open, adding a touch of timeless European charm, particularly in bedrooms with limited natural light. Dark blue limewash brings tranquility, making a striking accent wall in living rooms or promoting relaxation in bedrooms. Warm beige, with tan or peach hues, offers endless warmth and a tranquil vibe, complementing crisp white decor, medium-toned woods, and brass or copper accents. Light gray limewash, despite general trends away from gray walls, retains warmth and depth due to its texture, providing a versatile minimalist setting. Warmer grays with olive undertones or the inclusion of natural wood accents can prevent a clinical feel. Finally, dark gray limewash, such as charcoal or slate, adds a modern edge while retaining coziness. When using dark shades, it is advisable to incorporate metallic light fixtures or pale woods to break up the darkness, especially in smaller rooms, or lean into the moodiness with black or navy furniture in larger spaces for a bold, stylish statement. #LimewashPaint #HomeDecor #InteriorDesign #PaintColors #EcoFriendlyPaint #OldWorldElegance #WallTexture #HomeImprovement #DesignTrends

COAT, a luxury paint brand, has introduced 19 new paint shades designed to harmonize with the UK's cool-toned, diffused natural light. This collection aims to simplify the decision-making process for homeowners looking for paint colors that offer both longevity and versatility, moving beyond fleeting trends to provide timeless tones that enhance various living spaces. The new range also reintroduces 11 bestselling shades, all centered around muted classic hues intended to work seamlessly with the unique lighting conditions prevalent in UK homes. Rob Abrahams, co-founder of COAT Paints, emphasizes the brand's philosophy of creating colors that remain appealing for years, rather than succumbing to temporary trends. The focus is on tones that elevate spaces and integrate well with natural light and existing UK architectural styles. This approach caters to a broad range of interior design preferences, from dopamine decor to maximalism, as the less saturated shades are formulated to perform effectively across different home aesthetics. Among the new offerings are deeper warm tones such as 'Arctic Roll' and 'Piglet,' alongside contrasting options like 'Brasserie Brown' and 'Rocky.' Each shade is meticulously developed to transcend current trends, providing an effortless yet sophisticated enhancement to any room. Abrahams explains that highly saturated colors can often feel overwhelming and their appeal can diminish quickly. Therefore, COAT champions earthy, muted shades that feel natural and grounded. These warm tones are subtly balanced with a hint of black, ensuring their harmonious interaction with the UK's blue-grey light. This careful formulation allows the colors to shift subtly throughout the day, providing a dynamic yet refined appearance. While bolder colors like Dulux's 'True Joy' are gaining traction in 2025, COAT's collection underscores the enduring popularity of subtle earth tones within contemporary interior design trends. The collection is anchored by three new color families: Plaster, Yellow, and Sand. These families feature intentionally desaturated hues, offering a soft alternative to what COAT refers to as 'traditionally overpowering colors.' For those seeking a tranquil and serene atmosphere rather than a bold statement, these made-to-order paints are available exclusively through the COAT website. Consistent with COAT's existing product lines, this new range is offered in various high-performance finishes, including Flat Matt and Claypaint, allowing customers to achieve their desired look and vision for their home interiors. #PaintColors #HomeDecor #InteriorDesign #NaturalLight #COATPaints #MutedTones #TimelessDesign #UKHomes

Limewashing, an ancient painting technique, is experiencing a resurgence in popularity, particularly for kitchen interiors. While it might seem counterintuitive to label this age-old method as a 'trend,' designers predict that limewashed kitchens will maintain their appeal for many years to come, demonstrating that sometimes the future of design is rooted in the past. This technique is currently gaining significant traction on social media, with kitchens featuring limewashed walls becoming a focal point. Paint experts and designers highlight several compelling reasons why limewashing is an ideal choice for the kitchen, often considered the busiest space in a home. Fanný Hjartardóttir, an expert from limewash paint specialist Kalklitir, emphasizes that limewash creates a 'unique and matte surface' that imparts an 'artistic and natural atmosphere' to a home. The Schoolhouse Kitchen, designed by deVOL, is cited as a prime example of a much-loved project that showcases the appeal of limewashed interiors. One of the primary benefits of limewashed walls is their remarkable durability. Los Angeles-based designer Melanie Thomas of Melanie Thomas Design explains that the maintenance aspect is highly favorable because limewash penetrates the brick and plaster rather than merely sitting on the surface, preventing it from peeling off like conventional paint. This long-lasting finish makes it a suitable choice not only for farmhouse kitchen aesthetics but also for minimalist and industrial designs, as it effectively introduces warmth to the walls. Beyond its durability, limewash paint is highly valued for its distinctive matte, textured aesthetic. Helen Parker, Creative Director at deVOL and designer of The Schoolhouse Kitchen, notes that limewash imbues a kitchen with a character that cannot be replicated by a simple paint finish. She further elaborates that it offers 'so much more texture and personality,' contributing to a richer and more engaging visual experience within the space. Finally, limewashing presents a hygienic solution for kitchen environments. Unlike conventional paints that often contain film-forming plastic ingredients, natural lime paint allows walls to 'breathe.' Furthermore, its high pH level acts as a natural deterrent against the growth of mold and fungi on painted surfaces. This inherent antimicrobial property offers crucial protection for kitchen areas, ensuring a cleaner and healthier space for food preparation and dining. #LimewashingTrend #KitchenDesign #EuropeanPaintTechnique #RusticAesthetic #PaintDurability #TexturedWalls #HygienicPaint #HomeInteriors #DesignTrends

The fierce competition for employees in a tightening labor market necessitates innovative strategies for attracting and retaining top talent. Companies are increasingly focusing on branding and enhancing the employee experience within the workplace. A growing trend among interior designers is the integration of living green walls, which serve to boost workplace appeal, energize spaces, and align with contemporary employee preferences. Attracting Millennial employees is a key driver for this shift. Millennials, who represent a significant portion of the digitally savvy professional talent pool, exhibit a strong preference for 'green' initiatives. Surveys indicate that a substantial majority of younger generations engage in gardening, are willing to pay more for sustainable products, and consider a company's social and environmental commitments when choosing an employer. This 'green' preference makes sustainable design elements, such as living green walls, particularly attractive. Major companies, including footwear and apparel giant ASICS and the National Geographic Society, are incorporating living green walls in prominent locations. ASICS, for instance, uses a GSky Versa Wall® in its employee break bar, where plant arrangements create a branded logo that can be seasonally updated. The National Geographic Society employs a more naturalistic green wall to reinforce its connection to the outdoors. The adoption of living green walls is also evident across diverse sectors, including healthcare, law, corporate offices, hospitality, and retail. Technology companies like Etsy, Mashable, AWeber, Microsoft, Google, and Twitter have also installed GSky® Versa Walls®, further signaling the appeal of these features to a tech-savvy demographic. Beyond aesthetics, green design, particularly biophilic design, offers substantial benefits for office productivity. The concept of biophilia, proposed by biologist E.O. Wilson, suggests a human genetic predisposition to connect with nature. Research supports the Biophilia Hypothesis, demonstrating that exposure to natural settings promotes stress recovery, induces positive emotional shifts, enhances high-order cognitive functioning, and increases creativity and productivity. Therefore, living green walls provide psychological benefits, with their calming colors reducing stress at an individual level, which translates to organizational advantages. Furthermore, living green walls contribute significantly to employee health. Plants in these walls actively remove airborne toxins, such as formaldehyde, carbon monoxide, ozone, toluene, and benzene, and can reduce particulate matter by up to 20%. Improved indoor air quality can lead to fewer illnesses like colds and headaches, potentially reducing sick days and enhancing overall efficiency. The cumulative effect of biophilic design, encompassing both mental and physical well-being, can lead to healthier, happier, and more productive employees, thereby aiding in talent retention. However, implementing living green walls requires careful consideration. While they address issues prevalent in modern office designs, such as sound absorption in open-plan spaces, maintenance is crucial. Some systems, like the GSky® Versa Wall®, are designed for high water efficiency, requiring irrigation less than once a week. Nonetheless, ongoing maintenance is essential, and clients should ensure that living green wall providers offer support and plant guarantees post-installation. Living green walls, therefore, represent a sustainable and flexible option for architects and interior designers to create engaging, healthy, and productive corporate environments, aligning with both corporate branding and the growing preference for natural elements in the workplace. #Biophilia #GreenWalls #OfficeDesign #EmployeeExperience #WorkplaceWellness #MillennialPreferences #SustainableDesign #CorporateBranding #InteriorDesign

Limewash paint has emerged as a popular choice among designers for its ability to transform spaces with a chalky, nuanced texture that evokes an old-world charm. This paint, made from crushed limestone fired at high temperatures, mixed with water, and colored with natural pigments, offers a striking effect whether used to emphasize texture or create a minimalist look. Despite its current trendiness, limewash paint boasts a deeply rooted history, originating from Roman and Mediterranean regions as one of the earliest house paints. Beyond its aesthetic appeal, limewash paint offers several natural benefits. It is breathable, nontoxic, and eco-friendly. Its high pH level makes it resistant to bacteria and mold, contributing to healthier indoor environments. Furthermore, limewash paint is free of VOCs (volatile organic compounds), resulting in a practically odorless application process. It distinguishes itself from other lime-based paints like Venetian plaster, which is thicker and yields a more polished, formal finish, by its unique texture created through brush strokes. Effective application of limewash paint requires specific techniques. For interior surfaces, preparation with an acrylic-based primer is recommended. A coarse, long-haired brush with natural bristles, at least six inches wide, is ideal. There are three primary stroke patterns: horizontal, vertical, and cloud-like. Vertical strokes are often preferred to maintain consistency with the room's vertical elements like doors and windows. For a cloud-like pattern, one can start with separate cloud formations and gradually merge them. The general approach involves applying and stretching the paint with large, heavy strokes, followed by lighter strokes to create the desired pattern. While versatile, limewash paint is best avoided in high-impact areas such as children’s bedrooms or behind sinks, as touch-ups can be challenging to blend seamlessly. The article suggests four key areas in the home where limewash paint can be effectively utilized. In a living room, especially an oversized space with tall ceilings, limewash paint can introduce a quiet warmth, preventing the room from feeling too spare or cold. For bedrooms, applying limewash paint to both walls and ceilings can create a calming, serene, and cocoon-like atmosphere conducive to sleep. Bathrooms, being smaller spaces, present an opportunity for more dramatic wall choices. Using saturated, dark tones with limewash paint can create a moody yet dynamic effect, with the texture preventing the space from appearing flat or heavy. Finally, in kitchens, limewash paint serves as an excellent surface. Its chemical composition helps remove odors and carbon dioxide, acting as an air filter, and its mould- and bacteria-resistant properties are highly beneficial. Applying a wax seal can make surfaces easy to wipe clean, ideal for areas prone to splashes or splatters. #LimewashPaint #HomeDecor #InteriorDesign #PaintTrends #EcoFriendlyPaint #TexturedWalls #OldWorldCharm #DIYHomeDecor

Limewash is a distinctive paint finish known for its natural, rustic effect and historical usage dating back to ancient Egypt. Unlike conventional paints that form a surface layer, limewash penetrates porous materials such as brick, stone, and freshly plastered walls, making it ideal for both indoor and outdoor applications. This characteristic contributes to its unique velvety, mottled appearance, which adds depth and character to interiors, regardless of their modern or traditional style. The primary components of limewash are lime and water, with natural pigments incorporated to provide color. It is typically available as a ready-to-use paint with a matte finish. One significant advantage of limewash is its breathability, making it particularly suitable for older properties or those prone to dampness. This property allows walls to breathe, preventing moisture buildup, a common issue with non-breathable paints. However, it is crucial to note that limewash should not be applied to non-porous surfaces like cement renders, granite, slate, or hard engineered bricks; these materials require specialist masonry paints. Limewash is also an eco-friendly and hypoallergenic option, making it beneficial for individuals with allergies or asthma. Its composition of traditional lime putty, water, and pigment results in a water-based finish with a very low sheen level, typically less than five percent. When applying limewash, optimal results are achieved when it dries slowly. Therefore, it is advisable to apply it on a cloudy day, avoiding direct sunlight, which can cause it to dry too quickly and affect its appearance and durability. Dampening the surface about 10 minutes before application can also help slow the drying process. For application, it is recommended to use a flat brush and apply the limewash in several thin coats, stirring the paint before and during use. Rollers or sprayers are not recommended for applying limewash to brick or lime-rendered surfaces to ensure a high-quality, even appearance, with final brush strokes ideally aligned in the same direction. There are numerous ways to incorporate limewash into home decor. It is excellent for refreshing powder rooms and en suite bathrooms due to its inherent mold and mildew resistance, making it suitable for humid environments. Limewash can also enhance the heritage look of plastered interior walls, with its matte finish effectively concealing surface imperfections and adding character to modern homes. Outdoors, it can transform courtyard gardens by painting brickwork in vibrant colors, allowing a unique patina to develop over time. In living spaces, limewash can create a clean, Hamptons-inspired aesthetic, although a primer is necessary for non-porous surfaces. For a raw, urban feel, concrete-colored limewash can be used in kitchens, complementing wood and metallic accents. In bedrooms, its velvety matte tones contribute to a soothing and calming atmosphere conducive to restful sleep. Garden walls can be easily updated with limewash, allowing for seasonal color changes. It is also effective for freshening up home exteriors, giving brick and stone buildings a whitewashed, coastal look. Limewash can revitalize tired front or back doors, boosting curb appeal with a bold color. Additionally, it can be used to upcycle old furniture, providing an eco-friendly method to repurpose items without extensive sanding, unless a distressed look is desired. #LimewashPaint #InteriorDesign #ExteriorPainting #EcoFriendlyPaint #HomeImprovement #PaintFinishes #BreathablePaint #RusticDecor #HomeDecor