
Mira Kapoor and Asian Paints explore design storytelling with royale play textures
Asian Paints has collaborated with Mira Kapoor for its Royale Play collection, a series of textured finishes designed to integrate personal experiences and travel memories into interior design. The recent campaign features Kapoor demonstrating how her travels, particularly a trip to Rome, influenced the design of a space in her home. The collaboration showcases a specific textured wall finish that emulates the aged sophistication of Roman stonework and architectural details, reimagined through Royale Play’s distinct surface techniques. Kapoor articulates in the campaign video that her travels have left an indelible mark, now reflected within her home through subtle wall textures that evoke classical designs and hues.
This initiative by Asian Paints aligns with an emerging design trend that positions walls as more than just surfaces for color; they become narrative elements that convey personal stories. The textured finishes offered within this collection are designed to encourage tactile interaction, empowering homeowners to craft interiors that resonate with their individual experiences and memories. Amit Syngle, Managing Director and Chief Executive Officer of Asian Paints, emphasized the company's belief that decor is profoundly personal, serving as an embodiment of tastes, memories, passions, and experiences. He stated that Royale Play, with its diverse array of luxurious textures, provides consumers with the means to visually translate their most valued moments into their living spaces.
Syngle highlighted Mira Kapoor as an exemplary figure for this vision, illustrating how a fleeting memory, such as one from Rome, can be transformed into a lasting aesthetic impression within a home. The collaboration aims to inspire individuals to perceive their homes not merely as residences, but as dynamic extensions of their personal journeys. The campaign underscores the potential of interior design to capture and express individual narratives, making each living space a unique reflection of its inhabitants' lives and travels. Through this partnership, Asian Paints continues to promote innovative approaches to home decor that prioritize personal expression and meaningful design.
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