
Martha Stewart’s Wine Cellar is a Disaster
This blog post critiques Martha Stewart's recent wine cellar reorganization project, highlighting several significant issues that undermine effective wine storage and preservation. The author expresses surprise and concern, given Stewart's reputation for organization. The primary criticism focuses on the racking system, which consists of open shelves designed to hold bottles two deep with grooved plastic layers. This setup is problematic for two main reasons: bottles in the back row are easily hidden, making specific selections difficult, and stacking bottles on top of each other creates a risk of rolling, knocking, and breakage. The author warns that such a system can lead to scuffed labels, chipped glass, and broken bottles, especially when dealing with multiple layers. The post illustrates this with examples from Stewart's own photos, showing how retrieving a specific bottle from the bottom of a stack could lead to a 'total disaster' and a 'Jenga-like mess.'
Furthermore, the article points out the inefficient use of space in Stewart's cellar. It suggests that her current wine collection could occupy less than half the space if properly racked, freeing up room for other items or more wine. The temporary labeling method, using Post-it notes, is also criticized for its unsuitability in a humid cellar environment, predicting that they will lose adhesion and fall off long before a permanent solution is implemented.
Regarding organization, the author questions Stewart's decision to arrange wines solely by vintage date. While acknowledging that this method might suit collectors focused on a single wine type, the author suggests that a more practical approach for someone who pairs wine with food would be to organize by style, such as separating whites from reds or grouping wines by body. The post notes that Stewart has at least separated her Champagne, but even there, the stacking method is deemed impractical for valuable bottles like Dom Pérignon.
Beyond wine, the article briefly mentions Stewart's solid tequila collection but advises her to discard her sake collection. It explains that sake should ideally be stored in a refrigerator and consumed within a year to 18 months, as most sakes are not intended for aging and general consumers often dislike the flavor of aged sake. The author implies Stewart might be disappointed if she attempts to open her aged sake.
The post concludes by expressing shock that someone of Martha Stewart's caliber, or her team, would oversee such an inefficient and potentially damaging wine storage system. It highlights a broken bottle of 1955 Comtesse de Lalande during the reorganization as evidence of the system's flaws. The author recommends investing in proper wine racks and professional assistance to organize the cellar effectively, including implementing a digital inventory system. This would allow for easier selection and retrieval of wines, reducing the risk of accidents and allowing more time for hospitality rather than managing bottle avalanches. The author even extends an offer to help, jokingly suggesting it would make for an interesting blog post.
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