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What Actually Is Super Matte Paint? This Trending Finish Is What All the Brands Are Launching — Here's What It Means
The article delves into the emerging trend of 'super matte' or 'ultra flat matt' paint finishes in interior design, explaining its characteristics, benefits, and applications. While traditional matte paint has been a staple, a new generation of ultra matte finishes is gaining popularity due to its unique aesthetic and enhanced durability. This finish, offered by brands like Farrow & Ball ('Dead Flat') and Lick ('Supreme Ultra Flat Matt'), provides a soft, velvety appearance that designers and homeowners are increasingly favoring. The primary distinction of super matte paint lies in its formulation, which often incorporates high-performance ingredients. These components contribute to a gorgeous, super-flat look while simultaneously ensuring exceptional durability. Tash Bradley, Director of Interior Design at Lick, highlights that their 'Supreme Ultra Flat Matt' finish boasts a Class 1 Scrub Rating, indicating its resistance to scuffs, marks, and stains—a rare quality for such a flat matte paint. This combination of a delicate aesthetic with robust performance makes super matte paint a versatile choice for various interior applications.
From a styling perspective, ultra matte paint is lauded for its ability to instantly elevate a room, infusing it with a soft yet sophisticated aesthetic. Regardless of whether a property is a period home or a new build, this finish is said to transform spaces. Tash Bradley emphasizes that the finish diffuses light beautifully, creating a luxurious yet accessible ambiance. For optimal use, she recommends employing super matte paint in areas such as living rooms, bedrooms, and home offices—any space where a calm and elevated feel is desired. Furthermore, ultra matte paint has become the preferred choice for 'color-drenching,' a technique where walls, ceilings, and even trim are painted in a single, bold color. The inherent softness and muted quality of the finish make it ideal for such applications, preventing a bold shade from appearing too overwhelming.
Beyond its aesthetic appeal and suitability for color-drenching, super matte paint is also effective at concealing imperfections on surfaces. This makes it a practical option for ceilings, feature walls, and trim, where minor surface flaws might otherwise be noticeable. The article showcases several specific product recommendations for super matte paint, including Lick's Green 05, Beige 02, and Red 06 in their 'Supreme Ultra Flat Matt' range, each selected for its unique contribution to creating a sophisticated interior. Farrow & Ball's 'Sizing' from their 2025 collection, described as a refined neutral light blue, and COAT's 'Mindful,' a delicate light beige, are also highlighted as excellent choices for an ultra matte finish. Additionally, Little Greene's 'Middle Buff,' a vibrant hue, is suggested for those employing bold painting techniques, with the ultra matte finish helping to soften its intensity. The overall message is that super matte paint offers a unique blend of elegance, durability, and practical benefits, making it an increasingly popular and less intimidating option for interior painting projects.
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