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I Tried This Gwyneth Paltrow–Approved Curtain Brand to See What All the Fuss Was About
The author shares her personal experience and review of Everhem café curtains, a custom window treatment brand favored by interior designers and celebrities like Gwyneth Paltrow. Historically reluctant to engage in curtain shopping due to perceived complexities and a lack of immediate need for window coverings in her Brooklyn two-bedroom, the author was intrigued by Everhem's repeated appearance in house tours and endorsements from notable figures such as Sarah Sherman Samuel and Alyssa Coscarelli.
Her decision to try Everhem was partly influenced by the brand's recognition with a Good Design Award in November 2023 for its cotton-linen blend café curtains. The author, who prefers natural light filtering in over complete darkness, found café curtains to offer an ideal balance of privacy and light. This style also aligns with her preference for timeless home furnishings, decor, and paint colors, evoking a cottage kitchen or Parisian bistro aesthetic.
The process began with a personalized, guided measurement call, simplifying what the author typically finds to be a daunting task. The customer support manager provided a prep guide, and together they meticulously measured the windows in the author's circa-1800s carriage house, deciding on an inner mount for the hardware. This hands-on assistance eliminated the usual trial and error associated with off-the-shelf curtain purchases, reducing waste and contributing to the perceived value of the splurge.
Everhem offers extensive customization options for its café curtains, including various fabrics, pleat styles, lining choices, and hardware finishes. The author received three neutral linen-cotton blend swatches and images of different pleat options. After careful consideration, she selected the 'Bone' hue with classic box pleats and matte black hardware, aiming for a seamless blend with her existing window frames. She also opted for two curtain panels per window for aesthetic reasons.
Ordering was streamlined through Everhem's website, where quotes were updated for verification before purchase. The brand transparently communicates a production timeline of six to eight weeks, emphasizing that each window treatment is custom-made and hand-sewn in the U.S. All manufacturing, from cutting and sewing to hardware forging and powder coating, is conducted by small American businesses. This bespoke approach accounts for the higher price point, suggesting the product is a better investment for long-term rentals or owned homes.
Important considerations for potential buyers include Everhem's final sale policy, with returns only accepted for incorrect, damaged, or defective items. While fabric color and pattern options are currently limited to six, the author anticipates this selection will expand. For those seeking more color variety or a slightly lower price point without full customization, alternatives like Loom & Decor or Ballard Designs are mentioned. Upon arrival, the curtains were well-packaged, and installation proved to be DIY-friendly, taking only about 30 minutes for the four rods and panels. The curtains' slightly textured panels provide warmth, the pleats are crisp yet soft, and they offer privacy without being lined. The overall effect is described as a finishing touch that completes the room without the typical shopping anxiety.
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