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Annie Sloan chalk paint and Oxfam reveal new colour of hope
Annie Sloan, a renowned furniture paint specialist, has partnered with Oxfam, a global charity dedicated to reducing poverty, to launch a new paint shade called Lem Lem. This soft green color, inspired by fields of white alliums Annie observed during a visit to Oxfam's Ethiopian Seed Project, carries significant meaning. In the Ethiopian language, 'Lem Lem' translates to 'lush green of fresh growth,' symbolizing hope and renewal. A portion of the proceeds from every liter of Lem Lem Chalk Paint sold in the UK will be donated to support Oxfam's charitable growth projects, directly contributing to their efforts in combating poverty.
Annie Sloan's personal connection to the cause was solidified during her visit to the rural project in southeastern Ethiopia. She recounted how observing the allium heads, which appear white but reveal a beautiful muted green underneath, provided the initial inspiration for the color. This visual experience was deepened by a conversation with a woman farmer, who, when asked what green meant to her, immediately responded, 'Growth.' This profound response resonated with Annie and became central to the paint's concept.
The collaboration between Annie Sloan and Oxfam originated from Oxfam's invitation for Annie to engage in a paint-related initiative. Annie, feeling a strong connection to Oxfam's mission, embraced the idea, which subsequently evolved into the creation of Lem Lem. Her firsthand experience of the severe drought in Ethiopia, the worst in 30 years, and its impact on the local population was a humbling and motivating factor in her decision to support the charity.
Lem Lem Chalk Paint is positioned as an ideal choice for upcycling projects, offering a beautiful vintage aesthetic for furniture pieces. The paint is available for purchase at £18.95 per liter. The article encourages readers to consider incorporating this serene green shade into their homes, suggesting it can infuse spaces with a sense of hope and tranquility. This initiative not only provides a new decorative option for consumers but also offers a tangible way to contribute to a charitable cause through home decor.
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