
Stone veneer could be trending this year for local home improvement projects.
Current trends and predictions made by a Naperville-based contractor, Opal Enterprises, indicate that stone veneer will be a popular choice for home renovations in 2017. The article highlights the growing demand for stone siding, which is attributed to its aesthetic appeal, lightweight nature, cost-effectiveness, and significant return on investment. Opal Enterprises has gathered this data from various sources, including social media activity, home shows, and analysis of past projects.
Tara Dawn of Opal Enterprises observed a strong interest in stone samples at the Naperville Home and Garden show, noting that homeowners were particularly engaged with the material and had numerous questions. The stone veneer discussed in the article is distinctive because it often does not require mortar and is affixed using mechanical fasteners, making it more akin to traditional siding. This characteristic contributes to its appeal by offering the look and feel of a solid stone wall with added practical benefits.
Social media trends further support the prediction of stone veneer's popularity. A specific Boral Versetta Stone® veneer pin on Pinterest, shared by Opal Enterprises, has garnered over 3,400 repins and nearly 70,000 impressions within a month, demonstrating widespread interest. This digital engagement underscores the product's visual appeal and its resonance with homeowners seeking renovation ideas.
Beyond aesthetics, the financial benefits of installing stone veneer are a significant factor. A 2017 report from Remodeling Magazine revealed that manufactured stone veneer installations yielded an average cost recouped of 104.5%. This high return on investment (ROI) is a crucial consideration for homeowners, as it means they can enhance their home's curb appeal and potentially increase its market value. Opal Enterprises regularly discusses this cost-versus-value information with clients during project proposals, emphasizing the long-term benefits of such an investment.
Opal Enterprises is proactively responding to this trend by expanding its online presence with more photos and information about stone products on its website and social media platforms like Houzz and Pinterest. The company aims to position itself as a leading stone installation specialist. Homeowners are also encouraged to seek inspiration from Pinterest boards and Houzz ideabooks, and Opal Enterprises offers collaborative services to create custom collections for individual projects, ensuring a flexible and enjoyable planning process. The increasing visibility of stone veneer installations in neighborhoods suggests a broader adoption of this material for home exteriors.
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