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Meet Anna Hackathorn | Interior Designer & Consultant at PLAN + ELEVATE
Anna Hackathorn, an interior designer with almost 20 years of experience, shares insights into her journey and the development of her new venture, PLAN + ELEVATE. She explains that PLAN + ELEVATE was conceptualized during the 2020 quarantine as a sister company to her existing interior design business. The primary goal of PLAN + ELEVATE is to democratize interior design, making professional-quality design accessible to individuals who desire a beautifully decorated home but may not have the financial means to hire a full-service professional.
Hackathorn identified a significant gap in the online marketplace for resources that empower individuals to undertake interior design projects for their own homes. Many prospective DIY designers feel overwhelmed by the vast array of choices, are uncertain about design principles, and fear making costly mistakes. To address these challenges, PLAN + ELEVATE offers a structured, step-by-step approach through a series of concise video lessons and a wealth of downloadable resources. These resources include worksheets, checklists, and example furniture layouts, guiding users from the initiation of a home decor or renovation project through its completion, culminating in the final touches that create a cohesive and intentional aesthetic.
In addition to the self-guided resources, Hackathorn provides one-on-one video consultations. These personalized sessions allow clients to receive direct feedback, explore their design ideas with a professional, hear customized suggestions, and get answers to specific questions about challenging areas of their homes or the general design process. This blend of accessible online learning and personalized support aims to build confidence and competence in individuals tackling their home design projects.
Hackathorn also offers a glimpse into her personal recommendations for experiencing Los Angeles, suggesting an itinerary for a week-long visit. Her favored activities include spending a day at Terranea Resort in Palos Verdes, known for its hiking trails, scenic walking paths along the cliffs, and the spectacular views from Nelson’s bar and restaurant. Another recommendation is renting bikes to ride along the beach strand from Redondo Beach to Santa Monica, exploring the distinct personalities and attractions of various beach towns and their piers. She also suggests dedicating a day to Abbot Kinney Blvd in Venice for its unique boutiques, diverse dining options, and vibrant atmosphere. For a day or weekend trip, she recommends taking a ferry to Catalina Island, highlighting the charming town and the relaxing experience at Descanso Beach Club, complete with water activities and beachfront dining. Finally, she mentions her enjoyment of Sunday morning flea markets like the Rose Bowl and Long Beach for sourcing vintage art and decor.
Hackathorn extends her gratitude to two key groups: her past clients and her network of local interior designer friends. She acknowledges her clients for trusting her with their home designs and for openly sharing their anxieties, which helped her recognize recurring concerns across diverse budgets, styles, and home types. This understanding underscored the universal need for proper tools and guidance in home design, debunking the notion that only professionals can achieve beautiful spaces. She also credits her fellow small business owners in the interior design industry for their shared support, encouragement, and understanding of the profession's demands, which can often be misperceived as an easy job.
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