
Talking Tiles and Design with Lee Thornley of Bert and May
Lee Thornley, founder and creative director of Bert and May, a design-driven lifestyle brand specializing in tiles and wood, discusses the company's core principles of simplicity, durability, and sustainability. Thornley's vision for Bert and May stemmed from early childhood observations of design's restorative power and his subsequent foray into hospitality in the early 2000s. He restored a country house in Cadiz, Spain, transforming it into the renowned luxury boutique hotel, Casa La Siesta. This experience highlighted the critical balance between aesthetics and practicality in design, revealing that effective design must also be functional. His hypothesis proved successful, igniting his passion for sourcing reclaimed materials and antique fittings, and identifying a niche in the market.
Following the success of Casa La Siesta, Thornley began selling reclaimed materials online. In 2010, after meeting the owner of a tile-specializing family business, he partnered with them, rebranded the company, reopened the factory, and officially launched Bert and May in 2013. The brand has since become a prominent destination for artisan-made tiles, attracting a global following and collaborating with high-profile entities like Soho House.
Bert and May's commitment to simplicity, durability, and sustainability aims to shift the perception of premium design. Thornley advocates for investing in high-quality, long-lasting materials, emphasizing that homes should not be treated as disposable seasonal collections. The company's team, including design staff in London and York and production in Spain, focuses on developing unique colors and finishes, often drawing inspiration from nature. The tile-making process is artisanal, involving hand-pouring pigments into metal molds, pressing colors onto a cement backing, and a gentle, natural drying process that contributes to softer hues.
Despite the pervasive influence of the digital age, Thornley encourages individuals to trust their own visual preferences rather than blindly following online trends. He believes that embracing individualism and imagination is crucial for businesses to thrive, especially during periods of global uncertainty. Thornley maintains that Bert and May has a responsibility to promote conscious creativity and consumerism, urging consumers to choose products that are built to last. He emphasizes that by reclaiming materials, the brand demonstrates how these elements can enhance and endure in the right home. Thornley concludes by stressing the importance of creating a home that reflects personal identity and family values, advising individuals to seek professional help if needed but ultimately to personalize their spaces.
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