
Cherry Blow Dry Bar Opens in Brookhaven This Month
Cherry Blow Dry Bar, a Cherry Hill-based franchise specializing in premium express services such as blowouts, hair extensions, makeup services, and treatments, is expanding its presence in the metropolitan area. The company is scheduled to open its third salon in Atlanta, with the new location situated at 3575 Durden Drive NE Suite 305 in Brookhaven. This Brookhaven salon marks the second of three planned openings by franchisee Christian Pillat and his partners in the region. The grand opening is anticipated for late January.
Christian Pillat, an Atlanta native and founder of a local marketing software company, expressed enthusiasm for the expansion. He noted his decision to partner with Cherry Blow Dry Bar was influenced by the brand's commitment to respectful and genuine hospitality towards its employees and franchisees. Pillat believes the salon offers a unique and valuable beauty niche in the market, providing uplifting services to women at affordable prices. He emphasized that the salons are designed to enhance customers' appearance and self-esteem, making beauty services fun, convenient, and accessible.
The services offered at Cherry Blow Dry Bar include a variety of blowouts, starting at approximately $39, applicable for any hair length. The salon's styling menu features nine distinct hairstyles, ranging from updos and beachy waves to braids and voluminous curls. In addition to individual services, Cherry Blow Dry Bar provides three types of membership options, with prices beginning around $69 for two monthly blowouts. Beyond blowouts, the salon offers other beauty treatments such as hair extensions, various hair treatments, professional makeup application, and scalp massages.
Fred Vicario, CEO of Cherry Blow Dry Bar, commended Pillat's performance with the existing Buckhead location and expressed confidence in the Brookhaven salon's future success. Vicario highlighted that the combination of the company's established business model and Pillat's entrepreneurial expertise forms a strong foundation for continued growth and prosperity. Currently, Cherry Blow Dry Bar operates 11 salons across seven states, including California, Florida, Georgia, New Jersey, Pennsylvania, Alabama, and Virginia, with nearly 25 additional locations in various stages of development nationwide. Further information about the Brookhaven location can be found on the company’s website.
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