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Gio Ponti’s ‘Dezza’ armchair for Poltrona Frau returns in a dazzling archive print

The 'Dezza' armchair, designed by Gio Ponti in 1965, is making a celebrated return with a new edition by Poltrona Frau, set to be a highlight at Salone del Mobile 2023. This iconic piece of furniture, named after the Milanese street where Ponti's home-studio was located, is characterized by its soft, sleek silhouette and distinctive tapered triangular legs. Ponti’s architectural approach to furniture design is evident in the 'Dezza' chair's essential construction, comprising only four main pieces: two sides, a backrest, and the seat. This minimalist yet elegant design reflects his philosophy of integrating functionality with sophisticated aesthetics. The armchair was originally introduced in several versions. The 'Dezza 12' features a low backrest and thin armrests, designed for versatility and the ability to combine multiple elements. The 'Dezza 48' offers enhanced comfort with a goose-down-filled backrest. Additionally, a 'Dezza 24' version was available as a two-seater sofa, demonstrating the design's adaptability. These variations catered to different spatial and comfort needs while maintaining a consistent aesthetic. For Milan Design Week 2023, Poltrona Frau is re-launching the 'Dezza' armchair with a unique upholstery option: the 'Redevance' fabric. This fabric is derived from a graphic pattern originally conceived by Gio Ponti himself, which has been meticulously resurrected from the archives. The revival of 'Redevance' is the result of a careful collaboration between Poltrona Frau, the Gio Ponti Archives, and Manifattura Jsa, a renowned textile company established in 1949 by Luigi Grampa, known for its historical collaborations with Ponti. This partnership ensures the authenticity and integrity of Ponti's original vision. The 'Redevance' fabric is a printed woollen silk, featuring a signature Ponti palette of blue and grey hues. The pattern consists of simple geometric elements that are broken down and replicated in sequence, creating a dynamic yet harmonious visual effect. This new edition of the 'Dezza' chair is an integral part of Poltrona Frau's 'Pleasure Collection'. The 'Pleasure Collection' itself is a curation of designs that include contributions from the company's long-term collaborators, alongside a selection of accessories and reissued classic pieces. The collection aims to celebrate design heritage and contemporary innovation, with the 'Dezza' armchair embodying both. The Poltrona Frau 'Pleasure Collection', including the new 'Dezza' armchair, will be showcased at the brand's showroom located at Via Alessandro Manzoni, 30, Milan. This launch offers a unique opportunity to experience a piece of design history reimagined for a contemporary context, highlighting the enduring relevance of Gio Ponti's work. #GioPonti #DezzaArmchair #PoltronaFrau #SaloneDelMobile2023 #MilanDesignWeek #FurnitureDesign #InteriorDesign #DesignHistory #TextileDesign #GioPonti #DezzaArmchair #PoltronaFrau #SaloneDelMobile2023 #MilanDesignWeek #FurnitureDesign #InteriorDesign #DesignHistory #TextileDesign
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