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Luxury shower goals: Crosswater launches new 10mm walk-in solutions
Crosswater has introduced its latest collections of 10mm enclosure and walk-in shower solutions, OPTIX 10 and GALLERY 10, designed to meet the evolving demands for luxury and wellness-focused bathroom experiences in both residential and hospitality settings. This launch comes ahead of Hotel Designs LIVE, where expert designers are scheduled to discuss 'bathrooms beyond practical spaces,' highlighting the growing importance of the bathroom as a space for relaxation and rejuvenation.
The modern perception of showering has transformed from a mere daily necessity into a ritual, prompting both homeowners and hotel guests to seek out products that contribute to a positive and serene experience. In response to this trend, the bathroom industry has shifted its focus towards designing products that integrate wellness and innovative features. Crosswater, known for its comprehensive approach to showering solutions, previously offered trend-led brassware and a variety of 6mm and 8mm shower enclosures, which were reinforced in 2020. The new 10mm ranges aim to build upon this success, offering enhanced quality and design.
Stephen Ewer, CEO of Bathroom Brands Group, which includes Crosswater, Burlington, Clearwater, and Britton, stated that OPTIX 10 and GALLERY 10 are significant additions to Crosswater’s “Home of Showering programme.” These new ranges are designed to provide luxury at every specification level, reflecting intense development efforts to ensure high standards of design, quality, and value for both retail partners and consumers. The versatility of OPTIX 10 and GALLERY 10 allows for numerous customization possibilities to suit individual consumer needs and preferences.
Key features of these luxury shower solutions include Crosswater Clear technology, which facilitates easy cleaning and maintenance. The designs also incorporate slimline wall profiles, contributing to a sleek and aesthetically pleasing interior scheme. Furthermore, the ranges are available in a variety of finishes, specifically chosen to complement Crosswater’s bestselling MPRO brassware range, ensuring a cohesive and sophisticated look across bathroom fixtures. This attention to detail in design and finish allows for seamless integration into diverse interior styles.
Both OPTIX 10 and GALLERY 10 boast premium 10mm toughened glass, ensuring durability and a robust construction. The innovative design of these new 10mm solutions is built for longevity, backed by a lifetime guarantee, providing consumers with additional peace of mind. The construction also features durable PVD coating and high-quality components, which collectively ensure a seamless and smooth operation when opening and closing the shower door, thereby enhancing the overall showering experience. David Button, Crosswater Retail Sales Director UK & Ireland, emphasized that the introduction of these 10mm enclosures and walk-in solutions represents a crucial step in Crosswater's journey to offer cohesive design and color options across all product categories, aiming to boost sales opportunities for their customers.
As contemporary travelers increasingly prioritize wellness and self-care, Crosswater is actively addressing this demand by providing an impressive and extensive array of luxury shower enclosures. These new collections cater to various generations, offering sophisticated and functional solutions that elevate the bathroom into a sanctuary of relaxation and well-being. The focus on quality materials, innovative features, and aesthetic integration underscores Crosswater's commitment to meeting the evolving needs of the luxury bathroom market.
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