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Urban Cowboy Meets Old World New York in a Textile Heir's Apartment
Chad Stark, the senior vice president of Stark and president of Scalamandré, embarked on a journey to renovate his first apartment in Manhattan’s East Village, aiming to create a space that encapsulated his personal style while honoring his family's rich legacy in textiles. At 29, Stark represents the future of a formidable fabric and rug empire, founded by his grandparents and later merged with Scalamandré. To achieve his vision, he collaborated with 31-year-old interior designer Sasha Bikoff, known for her distinctive and unconventional aesthetic, notably her Memphis Group-inspired staircase at the Kips Bay Decorator Show House.
Bikoff and Stark sought to blend two seemingly disparate influences: the "urban cowboy" vibe of downtown New York with the rugged, adventurous spirit of Aspen, Colorado, a favorite heli-skiing destination for Stark. This conceptual fusion guided their design choices, which extensively drew upon the vast archives of Stark, Scalamandré, and other allied brands like Lelievre and Old World Weavers. The overarching color palette chosen to unify these themes was blue, reflecting Stark's favorite color and serving as a visual thread connecting the "Aspen-meets-New York" narrative throughout the apartment.
The renovation transformed Stark's one-bedroom apartment into a showcase of sophisticated yet personal design. The foyer, for instance, features Scalamandré’s iconic Zebras pattern, reimagined in a striking blue, diverging from its traditional red. Vintage dining chairs were upholstered in the luxurious Le Tigre silk velvet, a testament to the brand's enduring elegance. The living area is a vibrant display of dark blue fabrics, including bespoke designs by fashion icon Jean-Paul Gaultier for Lelievre, creating a rich and inviting atmosphere.
The bedroom, accessed through hand-carved Indonesian wooden doors, offers a more subdued but equally opulent experience. A paisley wallcovering provides a muted backdrop, allowing the deep red velvet upholstery of the bed to stand out, which Stark playfully describes as exuding a sense of allure. A significant personal touch is an antique oil painting of a hunting dog positioned above the headboard. This piece, according to Stark, encapsulates his deepest passions: an affection for carpets, fabrics, skiing, and most profoundly, dogs.
This project highlights a thoughtful integration of personal history, brand heritage, and contemporary design, resulting in a unique living space that articulates Chad Stark’s identity as both a textile scion and a modern Manhattan resident. The apartment effectively balances the grandeur of traditional textiles with a fresh, youthful energy, bridging diverse elements into a cohesive and stylish home.
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