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Inside Aspen’s Lavish New Coffee Shop Designed by Ken Fulk
Felix Roasting Company has opened a new outpost in Aspen's Hotel Jerome, designed by Ken Fulk, aiming to offer customers a "five-minute respite from reality." The 710-square-foot space in Aspen reflects the brand's commitment to creating an immersive experience, following its two New York locations. Founder Matt Moinian describes the cafes as an "oasis" that transports visitors to a "turn-of-the-century, eclectic coffeehouse," regardless of whether they are in a bustling city or a mountain resort.
The design of the Aspen location is characterized by a blend of history and modern luxury. San Francisco–based designer Ken Fulk approached the project with a deep respect for the Hotel Jerome's pioneering spirit, which has been a landmark in Aspen since 1889. The existing tin ceiling of the space served as a primary source of inspiration for the interior finishes, and the original millwork was preserved throughout the renovation.
Fulk's design incorporates sumptuous fabrics, lavish floral wall coverings, and glittering chandeliers, creating an atmosphere of lost-in-time sophistication reminiscent of vintage European coffeehouses. The chosen color palette of pale pink, deeply saturated verdigris, and copper draws inspiration from the Aesthetic Movement of the turn of the 20th century. Notably, the wood paneling is painted in Farrow & Ball’s Setting Plaster, one of Felix's signature colors. The custom floral wallcovering tells a "coffee story" through patterns inspired by the arabica flower, a concept developed during the creation of the first Felix cafe.
The interior features rich velvet textures, gilded surfaces, custom floral wallpaper, and diamond-patterned white-oak floors. Fringed velvet seating and classic French bistro tables are arranged on these distinctive floors, which include a brass Felix medallion at their center. Flamboyant, antique Murano glass chandeliers cast a warm, rosy glow, contributing to the eclectic and luxurious ambiance. Fulk emphasizes the "visual tension" created by layering different eras and aesthetics, such as the delicate Murano glass against the rustic wood floors and tin ceiling, resulting in an intriguing combination.
The artwork further enhances the lavish and eclectic atmosphere, with contemporary portraits by Jose Trujillo blended with customized historic portraits. This curated collection is intended to make the space feel timeless, as if the pieces have been collected over many generations. Moinian highlights the brand's commitment to originality and authenticity, stating that "_Felix_ means happy in Latin, and we pride ourselves on buying and roasting the beans ourselves with our team."
The cafe also offers unique culinary experiences, exemplified by its signature Hickory Smoked S’mores Latte. This sophisticated beverage features a double espresso, cinnamon- and graham cracker–infused steamed milk, served in a martini glass with a dark chocolate and graham cracker-crusted rim. It is topped with a homemade, darkened caramel marshmallow and smoked with hickory chips in a bell jar, creating a theatrical presentation.
Despite the luxurious setting, Moinian assures that the cafe is built for durability, with solid-grade hardwood floors designed to withstand ski boots and hiking shoes, welcoming all visitors. The overarching goal is to provide an experience where "beautiful atmospheres should go with beautiful coffees," allowing customers to either grab a quick cup or enjoy a moment of self-care in a visually stunning environment.
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