
Design Evolution
Interior designer Amanda Hamilton, who has resided and worked in Calgary since 2002, recently returned to her hometown of Edmonton, observing its significant evolution. During her visit, she engaged with the city's culinary scene, dining at establishments like Woodwork and RGE RD, and immersed herself in its artistic offerings at the Art Gallery of Alberta and The Artworks, noting the increasingly defined design aesthetic of Edmonton. Hamilton's journey into interior design began after a challenging start to a general arts degree. Coming from a family of educators, she discovered a passion and aptitude for interior design through a program catalogue at Mount Royal University, finding it a suitable blend of her creative and business interests.
Hamilton emphasizes that the reality of interior design, particularly in commercial contexts, is far removed from the simplified portrayals often seen on television. Her firm, Amanda Hamilton Interior Design, handles both residential and commercial projects that often involve highly technical requirements, strict budgets, and tight deadlines, where delays can have substantial financial repercussions for clients. Her team collaborates with various professionals including mechanical, electrical, and structural engineers, architects, and kitchen designers. The selection of paint colors and fixture finishes occurs only after navigating complex health and safety regulations and municipal building codes.
Her experience working in restaurants during her university years, from hostess to server and bartender, particularly her enjoyment of crafting Caesars, has influenced her design approach. She describes her style as classic, incorporating colorful flourishes and intricate finishes. Hamilton advocates for mixing design aesthetics and appreciates incorporating "a little bit of weirdness" into her projects, even when designing for longevity. Her personal home reflects this philosophy with a classic contemporary base, accented by unexpected elements such as a neon sign in her powder room and a bronze statue with a provocative gesture in her living room.
Hamilton has also ventured into home decor, creating a line of linens and pillows designed, cut, and sewn in Calgary, initially as a creative stress-reliever. Her most successful product, however, has been a kimono, which she designed out of personal preference and which has outsold her home accessories. Her company's expansion into Edmonton began with her home decor line being retailed at Dwell Modern, followed by several large residential projects in 2014. She plans to further expand into commercial projects in Edmonton and increase the retail presence of her home accessories line, expressing satisfaction about her return to the city. A small oracle from local artisan group Concrete Cat, purchased during her visit to the Art Gallery of Alberta, serves as a daily reminder of her origins, current position, and reconnecting with her hometown.
Hamilton offers practical advice for selecting decor items, guided by four questions to ensure mindful purchasing for clients and personal use. These questions focus on whether an item is handcrafted and locally produced ("Is it of the Hand?"), evokes personal sentiment or connection ("Is it the Heart?"), carries a unique narrative ("Is there a Story?"), and genuinely captivates the buyer's aesthetic appreciation ("Is it Fabulous?"). These principles underscore her belief in valuing craftsmanship, personal connection, and unique narratives in design choices.
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