
What’s With TikTok’s LED Light Obsession?
The article explores the phenomenon of multicolored LED strip lights, projectors, and sunset lamps gaining immense popularity on TikTok, framing it as an evolution of the Tumblr-era string lights aesthetic tailored for a more technologically adept generation. It highlights how the rise of social media over the last two decades has transformed bedrooms into public backdrops for amateur creators, leading to the adoption of sophisticated lighting techniques to produce engaging visual content. The piece notes the significant shift from traditional light bulbs to energy-efficient LEDs, with the number of U.S. households using LEDs for most indoor lighting jumping from four percent in 2015 to 47 percent in 2020. This transition has provided consumers with a wider array of options and enhanced technological capabilities, as LEDs are semiconductor devices that allow for digital control and a vast range of colors without the need for colored glass or gels.
The article traces the commercial availability of smart LED lighting, starting with Philips Hue in 2012, which, despite its initial high cost, pioneered the smart bulb market. It then mentions the entry of other brands like Sylvania Lighting and Govee, which led to more affordable and customizable LED light options as competition increased. The timing of LED price drops and increased availability coincided with the growth of TikTok, suggesting a correlation between technological accessibility and the platform's lighting trends. While some have expressed concern over the U.S. ban on incandescent light bulbs, younger generations are already accustomed to LEDs, largely due to their prevalence on social media.
However, the article also presents a critical perspective on the aesthetic choice of colored lighting, citing design psychologist Sally Augustin, who suggests it can be distracting due to unnatural skin coloration, which might unconsciously signal health concerns. Despite this, color-changing LEDs have become a standard for "mood lighting" online, with some research indicating potential mental and physical health benefits, a point often leveraged in LED light marketing.
A more recent trend highlighted is the viral TikTok sound "never use the big light," where users showcase diverse lighting fixtures used instead of harsh overhead lights. This trend, which features both colored LED lighting and other types of lamps, suggests a deeper, more nuanced interest in considered lighting beyond specific products. The article proposes that this growing appreciation for mixed lighting, particularly among younger people, might stem from a desire for relief from technology's constant screen light, leading to a preference for warmer, more inviting ambient light. It concludes that as the internet continues to evolve, so too will people's embrace of technological advancements in lighting, with a continued gravitation towards diverse light sources in the future.
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