
Upholstery Chic Is the Fall Runway Trend You Didn't Know You Needed
The fashion world is currently experiencing a significant shift, moving away from minimalist aesthetics towards a more dramatic and personalized style dubbed "upholstery chic." This trend draws heavily from traditional home decor elements, such as chintz curtains, doilies, and ornate upholstered furniture, echoing the comfort and lived-in feel of a great-grandmother's living room. Designers are embracing botanical prints, floral patterns, and textures that mimic household fabrics, transforming them into high fashion statements.
Runways for fall/winter 2025 showcased this new direction, with designers like Marc Jacobs featuring floral dresses reminiscent of retirement community couches and Moschino presenting models in voluminous coats and cushion-like hats. Marie Adam-Leenaerdt offered lace ensembles evoking doilies, while Zomer incorporated lampshades into headwear. Even Versace, a brand with a history of using upholstery prints, displayed baroque-inspired ball gowns. This trend signifies a deliberate departure from the muted tones and spare designs that have dominated both fashion and interior design for an extended period, characterized by the stark modern aesthetics seen in celebrity homes or the ubiquitous neutral palettes of Airbnb rentals and "quiet luxury" brands.
"Upholstery chic" is not about conveying wealth but rather about projecting a distinct personality and embracing an expressive, slightly haphazard, and lived-in look. It offers an alternative to the perceived monotony of minimalist styles, which some feel have led to a sense of ennui or depression with their inoffensive tone-on-tone dressing. The movement suggests a longing for individuality and character, perhaps inspired by a desire for spaces and clothing that tell a story, much like a fusty, redecorated hotel room.
This aesthetic resonates with a fantasy of going rogue, living amidst clashing prints, and embracing a maximalist approach without concern for external judgment. Stylists, like Toronto-based Katie Merchant, have long incorporated elements of doilies, tablecloths, and bed ruffles into their personal style, citing pieces like a "napkin top" from Comme des Garçons. Merchant recalls a childhood memory of finding luxury in a hotel room in the Cotswolds where her pajamas and the entire room shared the same Laura Ashley print, highlighting the immersive and cohesive nature of this decorative approach. The trend suggests that when every element, from clothing to accessories and even background decor, aligns in a whimsical and coordinated manner, even the most unconventional ideas can become fashionable.
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