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Review: Campaign Vs. Burrow Couch — Which Online Sofa Is Better?
The growing trend of shipping upholstered seating directly to consumers' doors, akin to the bed-in-a-box industry, is examined through a detailed comparison of two prominent online sofa companies: Campaign and Burrow. The article aims to help consumers decide which online sofa best suits their needs by evaluating various aspects of both products. The founders of both companies recognized a need for a better sofa-shopping experience, leading to the creation of their respective direct-to-consumer models.
Campaign, founded in 2013 by ex-Apple and Honda design engineer Brad Sewell, sources its frames from Alabama and ships products from Tennessee. The company's name is inspired by "campaign furniture" used by British soldiers in the 18th and 19th centuries, emphasizing portability and durability. Burrow was established in 2015 by Wharton School classmates Kabeer Chopra and Stephen Kuhl, who sought to disrupt the traditional sofa-buying process. Headquartered in New York City, Burrow's couches are manufactured in the United States and are known for their modular design.
The comparison covers several key categories. In terms of price, the Burrow Sofa is generally more affordable, costing $300 less than the Campaign Sofa, with baseline prices of $1,195 and $1,495, respectively. Both companies offer financing options and frequent discounts. Style options are considered a draw; Burrow provides a wider range of furniture configurations, including larger sofas and a chaise king sofa, along with built-in USB charging ports on armed pieces and five fabric options. Campaign, while offering fewer furniture configurations, boasts a greater selection of 17 fabric options and two leg finishes. Both companies offer free fabric swatches and have showrooms across the US.
Regarding return policies and warranty, Campaign offers a 14-day free return period, but requires original packaging, and provides an impressive lifetime warranty on its steel frame. Burrow has a more generous 30-day free return policy but charges a 20% fee if original packaging is not retained; its warranty covers parts and manufacturing for one year. Assembly favors Burrow slightly, as its modular design arrives in four lighter boxes (approximately 40 pounds each), making them easier to maneuver compared to Campaign's 128-pound frame box, though both were assembled in about 35 minutes without tools. Neither company offers white glove delivery.
Campaign's sofa is noted for being two inches longer (79.5 inches) than Burrow's (77.5 inches) in sitting space, offering more room to stretch out. Both sofas are 22 inches deep and can comfortably seat four adults. The Burrow sofa features wider arms, which can accommodate sitting or resting a smartphone. Comfort is a draw, as it depends on preference; Burrow has firmer cushions, making it easier to stand up, while Campaign offers softer, more sinking cushions. Campaign is preferred for napping due to its softness and extra length. Motion transfer is minimal in both sofas, with a soda can remaining stable during impact tests. Build quality gives Campaign an edge due to its cold-rolled steel frame with a lifetime warranty and double-stitched seams, compared to Burrow's pinewood frame and single-stitched seams, although both feel sturdy. Appearance-wise, Burrow wins for its tufted cushions and inviting high arms, which contribute to a more sophisticated look.
Ultimately, the Campaign sofa is declared the overall winner due to its comfort and durability, stemming from its sturdy steel frame and resilient cushions, and its suitability for stretching out. However, the Burrow sofa is recognized as an excellent, more budget-friendly alternative for those with a $1,200 budget. The final decision is emphasized as a matter of personal preference, recommending that consumers prioritize categories most important to them.
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