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Beyond surface: 5 decor material brands that cater to the Indian aesthetic
In contemporary design, decor materials have evolved beyond mere functional elements to become integral components that shape the mood and aesthetic of a space. This shift is particularly evident in India, where innovative studios are redefining how individuals interact with their surroundings. The article highlights how surfaces, whether walls, floors, or finishes, are no longer passive backdrops but active participants in design, influencing the overall sensory experience. It addresses the transformation of everyday materials, from the textured grain of a wall to the subtle sheen of a metal façade, into key design features within homes, offices, and commercial establishments.
The AD List, a curated selection by Architectural Digest, showcases five Indian brands that exemplify this trend by harmonizing modern innovation with traditional craftsmanship. These brands are instrumental in turning conventional elements like walls, doors, and windows into captivating design statements. Millimetre™, founded in 2022, offers advanced surface solutions with a focus on global design trends tailored to local market needs. Their product range includes high-definition decor laminates such as Collezione Deci.mmal® and high-density laminated compact sheets like Hi.LAMM™ in various textures including suede, leather, wood, and textile. The brand's commitment to detail is further demonstrated by innovations like CaMMo.Cap™, designed to conceal screw heads for a flawless finish in cabinetry and furniture, thereby setting new industry benchmarks.
Flamingo Veneers, with nearly three decades of experience, specializes in wood veneers, transforming logs into a diverse palette of finishes. Directors Vikash and Prakash Khetawat have positioned veneers as a fundamental design element, offering options from smoky eucalyptus for dramatic facades to dyed maple for subtle wardrobe accents. The brand ensures consistency in thickness, tone, and sustainability, providing designers with reliable materials for cohesive and confident design. Vanbros Home, established in 1952, offers comprehensive design and construction services for both residential and commercial projects. Their expertise spans custom doors, windows, kitchens, and wardrobes, blending traditional craftsmanship with contemporary decor materials. Vanbros Home's turnkey solutions provide a seamless execution process for clients seeking bespoke design and construction.
Metanestt, led by Harsh Mohunta and Sahil Choudhary, treats metal as an artistic medium, creating sculptural facades inspired by natural forms. The studio crafts durable and visually striking metal surfaces, from dynamic cladding systems to luxury interiors, merging precise engineering with aesthetic intent. Metanestt redefines architectural metalwork, offering a unique blend of innovation and elegance for high-end projects. Duroply specializes in wood products, offering a wide array of natural veneers, plywood, and block boards. With over 450 varieties of natural veneers, Duroply emphasizes the inherent beauty of wood through its diverse grains, textures, and tonal variations. The brand is committed to responsible sourcing and global quality standards, providing materials that offer both strength and aesthetic appeal for expansive door frames, high-performance joinery, and institutional spaces.
Ultimately, these brands illustrate that structural components can transcend their basic function to become focal points of design. By leveraging expressive veneers, precision-cut panels, innovative laminates, and integrated solutions, these companies transform everyday architectural elements into sophisticated statements where form, function, and aesthetic flair converge to create distinctive and inspiring interiors.
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