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Uniquely Modern
The spring 2023 Richmond Homearama, hosted by the Home Building Association of Richmond, is set to showcase five custom-built luxury homes in the GreenGate community of Henrico County. This biennial event, running from June 3-18, offers the public an opportunity to tour these model homes, which are designed and furnished by Richmond-area custom home builders, incorporating the latest interior design trends. The event serves as a platform for builders to display their distinct capabilities and design philosophies.
Danna Markland, CEO of the Home Building Association of Richmond, emphasizes that Homearama provides builders with a "blank canvas" to create and design homes specifically for the show, reflecting their unique style. The participating builders for this event include Southern Traditions Homes, River City Custom Homes, Eagle Construction of VA, Covenant Building & Design, and Biringer Builders. Each builder aims to blend traditional Southern architectural elements with contemporary design aesthetics.
An example of this fusion is Eagle Construction's model home, developed in collaboration with CIRCLE Design Studio. Theresa Dorlini, lead interior designer at CIRCLE Design Studio, describes their approach as "modern intervention," where traditional structural bones are enhanced with modern materials and cabinetry. Key features of this home include a striking floating staircase, oversized bathroom tiles, and an illuminated wine column centrally located within the residence.
Dorlini highlights that these design choices are intended to demonstrate that luxury is not solely dependent on square footage but can be achieved through thoughtful customization and meticulous attention to detail. This perspective caters to a changing demographic of homebuyers, particularly millennials, who prioritize unique and personalized features over sheer size. The homes are positioned in the $2 million to $3 million price range and will be available for purchase following the conclusion of the event.
Throughout the Homearama, representatives from each building company will be present to interact with attendees, answer questions, and discuss design and construction options. Markland notes the rarity and significance of such events in the United States, attributing Richmond's ability to host Homearama to its robust homebuilding market. The event offers a unique opportunity for prospective homebuyers and design enthusiasts to explore emerging homebuilding styles and connect directly with multiple custom home builders in one convenient location.
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