logo

Ideal House APP

Your Go-To Interior Design Hub
HomeHome
BoardBoard
ExploreExplore
Logo
1/11

I Tossed My Entire Haircare Routine for the Messy Method and My Wavy Texture Has Never Looked Better

Alli Webb, the entrepreneurial hairstylist behind the successful Drybar chain, has launched a new haircare line called Messy by Alli Webb. This new venture marks a significant departure from Drybar's emphasis on sleek, polished blowouts, instead championing natural hair texture, movement, and an effortlessly undone look. Webb's motivation for Messy stemmed from a personal journey of rediscovering her hair's health after experiencing significant personal and professional changes. She found that by reducing heat styling and embracing her natural texture, her hair transformed, becoming healthier and growing more. This led to her realization that many women struggle with similar issues, constantly fighting their natural hair in pursuit of idealized styles, often resulting in damage. Messy by Alli Webb is designed to empower women to accept and celebrate their hair's natural state. The core philosophy of the brand is encapsulated in the "Rough Dry Method," which Webb developed as a middle ground between complete air-drying and elaborate blowouts. While air-drying can sometimes lead to frizz and less desirable results, and blowouts involve extensive heat and styling, the Rough Dry Method utilizes minimal heat and specific products to enhance natural texture without damage. This method involves rough-drying hair 30 to 50 percent with fingers to control frizz and smooth the hair, followed by applying the Rough Dry Cream and twisting one-inch sections of hair to air dry completely. This technique aims to provide control, eliminate frizz, and create volume at the roots without the harmful effects of excessive heat styling. The Messy product line comprises five items: "I Can Begin Again Shampoo," "I Am Soft I Am Strong Conditioner," "I Am Enough Rough Dry Style Cream," "I Will Not Be Broken Overnight Repair Hair Serum," and "I Am Transformed Instant Silk Revival Spray." Each product is formulated with key ingredients to support healthy hair. For instance, the shampoo contains oat peptides and olive stem cell extract for strength and hydration, along with upcycled argan and watermelon oils to combat frizz. The conditioner, suitable for heat-styled, colored, and chemically-treated hair, uses olive stem cell extract and ucuuba butter for deep moisturization, strengthening, and elasticity. The hero product, the Rough Dry Style Cream, incorporates chickpea extract for hold and hydration, and ucuuba butter for shine, designed to enhance natural texture with a lightweight feel and frizz control. Michelle Rostamian, a contributing beauty writer for Marie Claire, tested the entire Messy collection and provided positive reviews. She noted the shampoo's effectiveness in removing product buildup without dehydrating the scalp, and the conditioner's ability to detangle and soften hair without weighing it down. The Rough Dry Style Cream was particularly praised for bringing out natural wave definition and leaving hair looking healthy. The Overnight Repair Hair Serum, enriched with castor oil and a superfood blend, was lauded for its ability to add shine, control frizz, and nourish hair, especially on second or third-day hair. Finally, the Instant Silk Revival Spray, which doubles as a heat protectant and frizz controller, was appreciated for its ability to smooth flyaways and protect hair during heat styling without making it crunchy. The brand, through its products and philosophy, aims to encourage self-acceptance and confidence by fostering a healthier relationship with one's hair, echoing Webb's personal journey of self-discovery. #AlliWebb #Drybar #MessyHair #HairCare #NaturalHair #RoughDryMethod #HairProducts #BeautyInnovation #HairHealth #AlliWebb #Drybar #MessyHair #HairCare #NaturalHair #RoughDryMethod #HairProducts #BeautyInnovation #HairHealth
No comments yet
I Tried This Shower Filter For 2 Months & My Hair Has Never Felt Healthier
I Tried This Shower Filter For 2 Months & My Hair Has Never Felt Healthier
I tried the 3-5-7 styling rule – and it made my home feel more curated
I tried the 3-5-7 styling rule – and it made my home feel more curated
This Simple Shower Upgrade Has Made My Hair So Much Shinier
This Simple Shower Upgrade Has Made My Hair So Much Shinier
I Transformed My Living Space Without Picking Up a Paint Brush Thanks to This Easy-to-Use Product
I Transformed My Living Space Without Picking Up a Paint Brush Thanks to This Easy-to-Use Product
Jolie’s filtered showerhead gave me the softest hair I’ve ever had — and I installed it myself
Jolie’s filtered showerhead gave me the softest hair I’ve ever had — and I installed it myself
Dr. Jart+’s Color Correcting Treatment Has Replaced My Entire Makeup Routine
Dr. Jart+’s Color Correcting Treatment Has Replaced My Entire Makeup Routine
How a 15-Minute Cleaning Routine Transformed My Entire Home
How a 15-Minute Cleaning Routine Transformed My Entire Home
FYI, These Shower Filters Will Transform Your Skin and Hair
FYI, These Shower Filters Will Transform Your Skin and Hair
I Stopped Styling My Thick, Curly Hair — Then I Found This Blow-Dryer Brush
I Stopped Styling My Thick, Curly Hair — Then I Found This Blow-Dryer Brush