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5 Instagram-Worthy Wallpaper Brands We're Loving (And Which Are Most Affordable)
The maximalism trend is expected to continue growing in 2025, bringing with it a resurgence of wallpaper featuring murals, textures, and bold prints. This shift moves away from the more understated wall art prevalent during the shiplap era. Wallpaper, which originated with the Qin dynasty over 1,000 years ago, has evolved significantly due to technological advancements. Modern manufacturing improvements have resulted in a diverse range of wallpaper types, including pre-pasted, peel-and-stick, eco-friendly, and stain-resistant options, catering to a $1.8 billion market demand.
Before committing to wallpaper, it's essential to prepare the walls by ensuring they are smooth and clean to facilitate proper adhesion. Accurate measurement is also crucial for ordering the correct amount of rolls and aligning complex patterns. This article highlights five affordable and Instagram-worthy wallpaper brands, each offering unique styles and features.
Rifle Paper Co., initially a stationery company, has expanded into home decor with its distinctive hand-painted artwork and color palettes. Founded by Anna and Nathan Bond, the brand's wallpaper collection features popular florals, illustrated patterns, and murals. Collaborating with York Wallcoverings, the oldest wallpaper manufacturer in the U.S., Rifle Paper Co. offers designs with a hand-painted feel. Their bestsellers, such as Garden Party, Bramble Fields, and Pineapple Damask, incorporate classic and bright colors, often with metallic gold details. Traditional unpasted rolls start at $120, while peel-and-stick options begin at $70.
Anthropologie, known for its curated selection of apparel, accessories, and home decor, offers an extensive wallpaper collection. The company's unique approach involves collaborations with various artisans, ensuring individual flair in its products. Anthropologie carries high-end brands like Farrow & Ball and House of Hackney, which can cost up to $400 per roll. However, more affordable options are available, such as botanical murals from Sugar Quay, stripes from Work + Sea, and florals from GP & J Baker. The brand also features eye-catching designs from artists like Jen Garrido and Rachel Antonoff, with some starting under $100.
Spoonflower stands out for its on-demand printing model, offering over 10,000 unique wallpaper designs. Customers can choose from various wallpaper types, including peel-and-stick, pre-pasted, non-pasted, vinyl, and grasscloth, along with metallic options. The designs are created by independent artists who receive royalties for each order. Vintage-inspired patterns, like Elegant Art Deco and Art Nouveau Cranes, are among their bestsellers. Pricing varies based on size and wallpaper type; a 12-foot peel-and-stick roll typically costs around $130, while 27-foot rolls of vinyl, non-pasted, metallic, and grasscloth options range from $200 to $500.
Cole & Son, a historic London-based company founded in 1875, played a significant role in popularizing woodblock-printed wallpaper. The company boasts a rich history, including opening one of England's first screen printing studios and receiving a royal warrant from Queen Elizabeth II. While they offer luxurious options like the Protea Garden silk wallpaper, costing thousands of dollars, Cole & Son also provides more affordable selections. These include Broderie ribbon and Zellige tile-inspired borders starting at $61 for a 33-foot roll, as well as stripes, tweed, woodgrain, and playful designs for under $175 per roll. Their non-woven options are also cleanable with a damp sponge.
Merenda Wallpaper, founded in 2006 by a master installer, specializes in nature-inspired designs, often seen on social media. Utilizing photography, illustration, and painting techniques, founder Sarah Merenda creates designs like Banana Palm Dream, Hydrangea Garden, Suncatcher, and Aurora. The brand also offers industrial designs, such as NYC Manhole, and unique hand-drawn patterns like Snake Party and Ikuchi. Merenda digitally prints designs in-house, offering them by the yard on continuous bolts or in various-sized panels. Emphasizing eco-friendliness, their smooth and embossed unpasted papers are PVC-free and low VOC-emitting, made from non-woven fibers and wood pulp. Other options include paper weave grasscloth, mold and mildew-resistant pre-pasted paper, and PVC-free metallic wallpaper, with pricing starting at $97 per yard. For those still deciding, most companies offer samples to help visualize patterns in a home setting.
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