Eclectic Rug-Designer Aelfie Oudghiri Knows That Any Good Business Needs To Start With Intuition

Anne-Sophie Rosseel, an interior and furniture designer, established House of RoRo after identifying a gap in the children's furniture market. Her motivation stemmed from a personal need for functional, ethically produced, and aesthetically pleasing children's furniture for her son that would integrate seamlessly into a home environment, rather than being confined to a playroom. Rosseel found existing options to be predominantly plastic, disposable, and overly cutesy, lacking the longevity and timeless design she sought. The initial prototypes of her furniture were developed for her own home and garnered significant positive attention from visitors, encouraging her to pursue the venture further. The process of creating her own collection offered a refreshing creative freedom, unburdened by client specific demands. The decision to officially launch House of RoRo was solidified when T Magazine expressed interest in featuring the upcoming line, providing an unexpected platform for her fledgling business. House of RoRo operates as a design studio specializing in children's furniture and objects, aiming to balance practicality with artistic expression. A core principle of the brand is the creation of high-quality, sustainable furniture that does not compromise on beauty. The brand's "Interlockables" collection exemplifies this philosophy, featuring flat-pack furniture designed like "puzzle pieces" that children can assemble themselves, with some parental assistance. This design choice addresses the common issue of children's furniture being short-lived and discarded, as House of RoRo's pieces are intended to grow with the child and endure over time. Rosseel emphasizes the importance of ergonomic design over mere cuteness, believing that children appreciate furniture that is comfortable and interactive. The Interlockables pieces are designed to be versatile and timeless, allowing them to fit into various home settings, including living rooms, without needing to be hidden away. Furthermore, recognizing that children's toys often accumulate, the furniture incorporates storage solutions to combine functionality with aesthetics. The brand prides itself on its ethical production practices, manufacturing locally with skilled artisans who receive fair wages. Production occurs in small batches to minimize waste, and even leftover material scraps are repurposed for samples or puzzles, demonstrating a comprehensive commitment to sustainability and conscious design. Her son, Iggy, is credited as a primary inspiration and motivator for the business, serving as the initial recipient and tester of the furniture. The endeavor, while demanding, was also seen as an opportunity to instill in her son the value of hard work in achieving one's aspirations. #InteriorDesign #FurnitureDesign #ChildrensFurniture #SustainableDesign #EthicalProduction #HouseOfRoRo #AnneSophieRosseel #Entrepreneurship #ProductInnovation

The article features an interview with Leo Cesareo, an interior designer, discussing his journey, artistic influences, and personal recommendations for exploring Los Angeles. Cesareo recounts his decision to start his own business after years of working for other designers. He describes a pivotal moment at his last firm, where a negative interaction with a junior designer led him to quit on the spot and establish Leo Cesareo Design seven years ago. This experience highlighted his desire to focus on design rather than office politics and bureaucracy. He notes that this decision was a positive one, as he has not encountered similar issues with his own clients. Cesareo attributes his artistic inclination to his family background. His grandfather was an illustrator and 'Ad Man' in Buenos Aires during the 1950s and 60s, creating hand-drawn advertisements for magazines like Time and Life. His father was an architect and contractor, and Cesareo credits learning to draw by observing his father's work at a drafting table. He humorously mentions learning three-point perspective by kindergarten, much to his elementary teacher's surprise. His artistic education continued at the Visual Arts program at LACHSA and then at RISD, where he studied Film and Art History. During his film studies, he developed an interest in set design, focusing on 'world-building' and the psychology behind characters and their environments, which ultimately led him to transition into interior design. At Leo Cesareo Design, his firm aims to create unique, tailor-made interiors for contemporary individuals and households, drawing on his visual arts background to influence spatial composition and light. When asked about local spots in Los Angeles, Cesareo, a native, emphasizes approaching the city through its individual neighborhoods due to its spread-out nature. He suggests that framing LA in this way makes visitors more open to experiencing different areas, even if it involves traffic. He highly recommends The Cara Hotel, praising its transformation from a 1950s motel into a chic, European-feeling establishment with elegant rooms and a stylish courtyard. Its central location is also a plus for accessing both the East and West Sides of the city. For shopping, he points to Departamento in Downtown LA, highlighting the area's growth into a vibrant, walkable neighborhood with interesting shops and cafes. His favorite Korean BBQ spot is Dan Sung Sa, valued for its unique interior design with cubby booths and graffitied walls, which contributes to its 'frenzied cool' atmosphere, making the long wait worthwhile. For an authentic LA experience, he recommends late-night taco trucks, particularly those on Sunset in Echo Park, and diners like Norms and the iconic Johnie’s Broiler (now a Bob’s Big Boy), noting the historical significance of Googie Architecture and fast food in LA's development. For nightlife, he suggests El Cid, Akbar, and underground or gay bars, describing a quintessential LA experience involving secret passwords and unexpected celebrity sightings in unusual locations. Cesareo concludes by giving credit to his alma maters, the LA County High School for the Arts (LACHSA) and the Rhode Island School of Design (RISD). He emphasizes that these institutions provided him with the foundational experiences, work ethic, and community that have supported him since he was 15 years old. The article also provides contact information for Leo Cesareo Design, including his website, Instagram, LinkedIn, and Facebook profiles. #InteriorDesign #Entrepreneurship #LosAngeles #ArtisticInfluence #CreativeJourney #BusinessStartUp #LocalCulture #DesignPhilosophy #RISDEducation

Dezeen Showroom has unveiled 14 new products this week, featuring a diverse range of furniture, lighting, and finishes for both commercial and residential projects. Among the highlights is the "Technicolour" textile collection by graphic designer Peter Saville for Danish brand Kvadrat. This collection draws inspiration from the colorful sprays used by farmers to mark sheep, translating this rustic aesthetic into a series of vibrant handwoven and robot-tufted rugs with color spots, iridescent curtains, and upholstery made from British sheep's wool. Saville describes the collection as bringing "the industry of the land, in raw form, into the living environment," likening it to "rural graffiti." Other notable product additions include the "Mouro" lamp, designed by Patricia Perez for Case Furniture. This portable and rechargeable table lamp, suitable for indoor and outdoor use, features a disc-shaped LED light that rotates 360 degrees, enclosed within a rectangular frame that doubles as a handle. Rainlight's "Phlox" collection for Okamura offers a comprehensive range of seating and tables, including conference chairs, lounge chairs, high stools, and five table shapes. The collection, characterized by its gently undulating silhouettes, is inspired by the petals of the night-blooming phlox flower. For storage solutions, Bruno Rainaldi's "Ptolomeo" bookshelf for Opinion Ciatti is designed to emulate the appearance of books stacked in high piles while providing structural stability. Named after the founder of the Library of Alexandria, this stainless steel shelf is available in black, white, or Corten effect lacquered finishes. Dedar introduces two new textile collections: "The Art of Jacquard" and a "Textile wall covering collection." The Jacquard collection features ultra-thin yarns woven directly into the fabric to create rich patterns, including tropical bird motifs, nature-inspired designs, bold graphics, and abstract floral landscapes. The wall covering collection, inspired by grand tapestries, includes four patterns, such as screen-printed illustrations on linen and classic weaves of jute and linen, aimed at creating a cozy atmosphere. The "Hymn" lamp by Hiroto Yoshizoe for Ambientec is another portable and durable lighting option for indoor and outdoor settings. It employs two magnets to create constant oscillations, producing a flickering effect reminiscent of a candle flame. GamFratesi's "Beetle Chair," available through Suite NY, has been re-released with four new upholstery options in neutral shades, alongside black or brass leg finishes. John Pawson's "Frame" dining table for Nikari, originally designed for his own farmhouse, is a minimalist piece made from responsibly sourced ash or oak wood with a natural oil finish, boasting a lifespan of over 100 years. Alegre Design's "Talent" desk for Actiu is a versatile, mobile, and height-adjustable workstation designed for educational and training environments, featuring a dry-erase worktop that functions as a whiteboard when folded. Finishes also see new additions with CDUK's expanded "Corian Solid Surface" range, now available in a broader spectrum of neutral and warm colors. This material is lauded for its hygienic, durable, abrasion-resistant, and fade-proof qualities, making it suitable for both commercial and residential applications. Forbo Flooring Systems introduces "Marmoleum Linear," a carbon-neutral, plant-based linoleum flooring made from linseed oil, waste wood flour, and jute, designed to mimic wood with irregular grey and neutral stripes. ADEX presents the "Habitat" tile collection, a sustainable ceramic option for interior walls made with 55 percent white-body ceramics for enhanced durability. Lastly, Decocer's "Crag" tiles offer a family of porcelain tiles that replicate the look of stone and weathered steel, suitable for indoor and outdoor walls and floors, characterized by an industrial aesthetic and textured matte finish. #ProductLaunch #InteriorDesign #FurnitureDesign #TextileDesign #LightingDesign #SustainableMaterials #DesignInnovation #HomeDecor #WorkplaceSolutions

Brittny Button, an interior designer and real estate investor, discusses her journey in establishing her own business and her unique design philosophy. Her passion for building, architecture, and design naturally led her to open an interior design firm, where she focuses on transforming spaces. Additionally, she realized a long-held dream by opening Button Atelier, a shop within the Agoura Antique Mart. This venture allows her to showcase and sell her collection of vintage furniture, many of which have been revitalized with new upholstery, alongside a curated selection of decorative accessories. Button's distinctive design aesthetic is deeply rooted in Old World European Classicism, with a particular fondness for Spanish architecture and Art Deco-inspired furniture. Her past projects have garnered significant recognition, being featured in prominent publications such as Architectural Digest, Vogue Living, Homes & Gardens, and Living etc. This acclaim underscores her ability to create aesthetically pleasing and functional living environments. A notable challenge she identifies in her work is the difficulty of assembling a cohesive on-site team, including project managers, contractors, and subcontractors, who fully grasp and align with her design vision. She emphasizes the importance of shared understanding, even suggesting that it is better to disengage from a project if the team is not in sync, to ensure the integrity of the final outcome. Button Atelier is envisioned as an evolving 'workshop' or 'studio,' extending beyond a traditional interior design firm, with various exciting projects anticipated for completion later in the year. When asked about local recommendations, Button suggests visiting the Pacific Design Center in LA to explore new home furnishings. For family outings, she highlights the playground at Malibu Country Mart, often combined with lunch at one of the local restaurants. She also enjoys browsing CB2 Design Shop in Malibu for new arrivals. For unwinding with friends, Soho House and Nobu in the same vicinity are her preferred spots. She acknowledges the significant impact of recent fires on the Malibu area, expressing empathy for affected families and businesses, and offering her design services at free or reduced rates to support those who have suffered losses. Button attributes much of her success and development to the influence of her parents, who fostered her artistic eye from a young age through their shared passion for collecting antiques and architectural history, particularly Art Deco. Accompanying them to flea markets and estate sales instilled in her a joy for discovering and reimagining vintage pieces, a practice she has maintained throughout her life. She recalls acquiring a vintage chandelier and mirror for her bedroom in high school, marking the beginning of her fascination with reclaimed items. Her husband, Jenson Button, is credited as a constant source of support over the past decade, granting her full creative freedom in their home renovation projects and bolstering her confidence in her design capabilities. Her four-year-old daughter, Lenny, also expresses an interest in following in her mother's footsteps, aspiring to design houses. #InteriorDesign #RealEstateInvesting #Entrepreneurship #DesignAesthetics #VintageFurniture #ArchitecturalDesign #SmallBusiness #CreativeProcess

The High Point Market Fall 2024 showcased numerous new collections and collaborations from prominent designers and brands in the home furnishings industry. This event served as a platform for unveiling innovative designs and product lines across various categories, including furniture, textiles, lighting, and rugs. The market attracted a significant number of design professionals, all seeking to discover the latest trends and offerings. Bernhardt's Designer in Residence showcase, led by Nicole Fuller, presented an installation inspired by the Moroccan desert. This collection featured exotic elements such as pierced brass lanterns, an art deco-style faceted credenza, bullion fringe-trimmed settees, and pillows with beaded "evil eye" accents. The showcase aimed to create an immersive and unique design experience for visitors. Four Hands introduced the second installment of its collaboration with designer Amber Lewis. This launch comprised over 160 artisan-made SKUs, reflecting Lewis's signature coastal-cool aesthetic. Notable items included the shearling-covered Bennett chair, the paper cord-accented Salvador coffee table, and the hammered-bronze Corinne stool, catering to a blend of comfort and style. Tara Shaw's collaboration with Century Furniture drew inspiration from French flea market finds. The collection highlighted antique-driven designs such as the midcentury Italian-style Saint Laurent lounge chair and ottoman, the Rococo-esque Sainte Rome accent table, and the Trocadero desk, which featured ebonized detailing and hand-carved animal paw feet. This partnership aimed to merge historical elegance with contemporary craftsmanship. Thibaut's Anna French room displayed the Camelot collection, characterized by vibrant, jewel-toned fabrics. The collection included chairs upholstered in Linden Velvet, a sofa in moire-esque Regia, and drapes made from flame-stitched Kamut Embroidery, providing a luxurious and colorful aesthetic. Hickory Chair presented new collaborations with Kim Scodro and Suzanne Kasler. Scodro's contributions included soft-hued designs like the pale pink Harrison lounge chair, while Kasler's Bruges collection featured pieces such as the bone-inlaid Luc cocktail table and the tufted, art moderne-style Annabelle sofa, combining traditional and modern influences. Abner Henry's launches featured Sasha Bikoff's second collection, inspired by Memphis Milano, and the sinuous Aero console. These pieces emphasized unique shapes and artistic expressions, attracting attention from industry figures like Thom Filicia. Kravet's collaboration with fashion label Altuzarra at 200 Steele showcased a couture-fueled line. The collection included the ombre, sunset sky-inspired Colorscape mural, the Moth Weave, and the finely feathered Caspia, available as both fabric and wallcovering, reflecting a blend of fashion and home decor. Hubbardton Forge introduced the Snaps collection, an interactive lighting system composed of leather straps, LED modules, and alabaster diffusers. This modular design allowed for various configurations, offering customizable lighting solutions. Interlude Home presented petite versions of its Lucie and Theo sheep and a line of designer-selected chairs upholstered in Kravet fabrics, adding playful yet sophisticated options. Eliko Rugs by David Ariel collaborated with Anne-Marie Barton for a 27-piece collection of artisan-crafted rugs. This collection, which included the ultrashaggy Adorne and geometric Terra Luna styles, blended European design influences with contemporary aesthetics. Universal Furniture's Dwell collection featured architectural designs like a latticework-like bed frame, a cast concrete-shelved bar cart, a multifunctional cocktail table with an attached ottoman, and the Basalt credenza with pine lap-siding. Harbour showcased its new Palm Beach collection at the 313 Space, alongside other outdoor retailers and sustainability-minded brands such as Loose Parts, Nanimarquina, and Soil to Studio. Barbara Barry expanded her line with Baker and McGuire, introducing pieces like the rattan-framed Encircle sofa, the oak veneer-topped Cinch dining table, the plaster Dias Cylinder lamp, and the L-shaped Lao cocktail table made of honed Honey Onyx. Jaipur Living collaborated with House Sprucing on a collection of six artisan-crafted rugs, including the distressed Tesorino and hand-tufted Amata styles, made from 100 percent PET yarn. This collection emphasized European design and sustainable materials. Cordless lights were a notable trend, with introductions from Surya, Visual Comfort, Currey & Company, and Pooky, offering portable and flexible lighting solutions. Verellen celebrated its silver anniversary with a line of colorful upholstered furniture, including the polychromatic Otis club chair, the rainbow-speckled Roger swivel stool, and a bold color-blocked iteration of the modular Diego sectional sofa. Loloi featured Chris Loves Julia’s Scottie collection, a line of hand-tufted rugs with scalloped edges and striped double borders, available in various sizes and colorways. Burton James presented plush designs like the slope-armed Ally swivel chair, the sinuous Grayson sectional sofa, and the tightly upholstered Roy ottoman. Brown Jordan’s bestselling Luca collection, designed by Ann Marie Vering, offered a range of outdoor furniture with gently curved teak frames and weather-safe cushions. American Leather updated its Menlo Park series by Rick Lee, introducing a curvaceous bed and serpentine sofa upholstered in Ultrasuede fabric with channeled backs and welt detailing. Regina Andrew Detroit unveiled new lighting designs, including the mobile-inspired Artemis chandelier, the asymmetrical Happy Outdoor sconce, and the leather-wrapped Denver table lamp. BDI’s Elements collection by Matthew Weatherly provided acoustic-savvy storage solutions with laser-carved wood door fronts and metal mesh panels, designed to conceal audio equipment without compromising sound quality. #HighPointMarket #ProductLaunch #InteriorDesign #HomeFurnishings #DesignerCollaborations #FurnitureTrends #LightingDesign #TextileCollections #RugDesign

Eddie Mickenberg, an interior design business owner, shares her journey and insights into the industry. With a degree in interior design obtained 15 years ago, Mickenberg initially had no intention of owning her own business, expecting to work for established firms throughout her career. However, after years of working for luxury residential remodel and design firms, she developed a deep passion for the creative industry. Her experience working for others provided valuable business insights, allowing her to discern what she wanted and didn't want for her own professional life. The path was challenging, filled with obstacles that could have deterred her, yet her commitment to interior design remained steadfast. The decision to branch out independently in 2020 was a significant and daunting step, as it meant financial reliance solely on herself, a shift from the safety net of working for a firm. Mickenberg observed a considerable difference in responsibility between being an interior designer and owning an interior design business. Her motivation stemmed from a desire to take full credit for her designs, which necessitated establishing her own firm. This move, initiated during the reflective period of 2020, involved taking a significant risk that ultimately proved to be one of her best decisions. Mickenberg's interior design business focuses on creating environments that tell a story and evoke a feeling, alongside addressing functional aspects. She notes that some designers prioritize functionality over visual aesthetics, a different approach from her own. Her journey has been exciting yet challenging, and she embraces the discomfort of aiming for higher marks and taking calculated risks. Having faced numerous rejections and closed doors, she developed resilience, adopting a mindset of perseverance. A key philosophy is that excessive planning can prevent action, leading her to trust herself and allow things to unfold organically, consistently building her business as she progresses. Effective communication, boundary-setting for self-protection, and empathy are also highlighted as crucial components of her professional approach. When asked about recommendations for a visitor to Los Angeles, Mickenberg suggests diverse options depending on the friend's preferences. For dining, she recommends Bacari in Silverlake or The Proper Hotel Rooftop restaurant in Santa Monica for their good food and atmosphere. For friends interested in the entertainment industry, she proposes visits to WB Studios or live tapings of shows like The Voice or The Price Is Right. For family with children, Santa Monica and The Grove are recommended during the weekdays to avoid traffic and crowds. She emphasizes her adaptability and her extensive list of curated places in Los Angeles, allowing her to tailor recommendations based on individual preferences and the desired vibe. She advises visiting during the week to optimize the experience and avoid weekend congestion. Mickenberg attributes her success and perseverance to her friends and family, who have supported her since her move from San Diego to pursue her dreams. She also credits the business owners she worked for over the years as mentors, who provided diverse business styles, character lessons, and examples of grit. These experiences, both positive and negative, served as a learning ground, enabling her to develop a business structure and style that aligns with her values. She views countless mistakes and wins as integral to her growth, emphasizing that her faith in herself was the ultimate driver in continuing to pursue her passion despite challenges. Photographer Andrew Bui is credited for the images in the article. Her website is www.eddiemickenberg.com and her Instagram handle is emickenberg. #InteriorDesign #BusinessOwner #EntrepreneurshipJourney #CreativeIndustry #LuxuryResidentialDesign #LosAngeles #CareerDevelopment #SmallBusiness

Brittany Lyons, an Oak Cliff resident, transitioned from a full-time position as a chairman’s office coordinator at UT Southwestern Medical Center to a career in interior design. Despite holding a biology degree, Lyons’ passion for home interiors, cultivated since her childhood experiences with her parents flipping and building houses in Mississippi, eventually led her to establish Brittany Lyons Interiors. Her journey into professional interior design began in 2015 after she decorated her own home and shared photos on Instagram. A high school friend, impressed by her work, commissioned her for a home makeover, initiating a steady flow of clients primarily through word-of-mouth referrals. Upon moving to Dallas in 2016, Lyons strategically utilized social media platforms like Instagram, Houzz, and Pinterest to expand her client base. Her design philosophy centers on creating "peaceful, functional design" that promotes self-care for her clients, regardless of the project's scale, from large suburban residences to compact urban apartments. Lyons emphasizes that even small spaces deserve thoughtful design to enhance enjoyment and utility. She offers practical advice for smaller areas, such as using lighter paint colors, painting ceilings the same color as walls to create an illusion of space, incorporating mirrors, and avoiding oversized electronics. Running her business, Lyons faced the initial challenge of assembling a reliable team of contractors, painters, and installers who could deliver quality work at a reasonable cost and uphold her brand's integrity. She has since built a trusted crew, ensuring that anyone representing her company is professional and dependable. Lyons considers professional photography of her completed projects an indispensable asset for her business, as these images are crucial for her online marketing efforts and attract a significant portion of her clientele. Among her notable projects, Lyons recently completed a $1.5 million custom-built new home in Lucas, Texas, where her responsibilities included selecting every detail, from flooring and paint colors to stone and lighting fixtures, to personalize the space for her clients. She particularly enjoys redesigning bedrooms, considering them personal spaces where much can be done with elements like headboards, linens, and pillows to foster peaceful environments. Lyons highlights that many people misunderstand the value of hiring an interior designer, often viewing it as a luxury rather than a worthwhile investment. She clarifies that a designer's role extends far beyond aesthetic choices, encompassing intricate tasks such as coordinating deliveries, ensuring correct item reception, running errands for materials, advising on technical details like grout type and lighting placement, and managing contractors. Ultimately, Lyons asserts that the primary benefit of hiring a designer is saving clients considerable time and ensuring projects are executed correctly the first time, thus providing significant value for a fraction of the total renovation cost. She finds immense satisfaction in witnessing clients' reactions to their newly designed spaces and hearing how these transformations positively impact their lives, despite the inherent stresses of her profession. #InteriorDesign #SmallBusiness #Entrepreneurship #HomeDecor #ResidentialDesign #DallasBusiness #CareerTransition

The latest trend in rug design emphasizes the importance of borders, transforming these floor coverings into pieces of art. This spring, several prominent designers and brands have released new rug collections that draw inspiration from diverse sources, including Frank Lloyd Wright's architecture, Viennese Art Deco, and children's books. The common thread among these collections is the focus on the rug's edges, utilizing graphic motifs, architectural elements, cinematic references, and two-tone color palettes to create distinct and impactful designs. Athena Calderone's "Salon" collection for Beni Rugs, inspired by her Tribeca home and European travels, showcases unique shapes, grids, and lines with a strong emphasis on intriguing borders. Calderone values the edge as much as the center of the rug, and the collection introduces a new low-pile style for Beni. Notable designs within this collection, such as "Fassade" and "Deco," directly reference specific architectural facades and museum walls, giving each rug a rich backstory and visual depth. Cold Picnic's "Audience/Embrace" line offers rugs and runners with two distinct conceptual approaches: being watched and being held. These designs, made from 100 percent TEX New Zealand wool with cotton backing, feature recurring eye patterns for "Audience" and outstretched arm motifs for "Embrace," drawing inspiration from folklore, children's books, and cinema. The hand-sheared finish adds a sculptural quality. Cold Picnic also launched a washable line inspired by MFK Fisher's book, "How to Cook a Wolf," designed for high-traffic areas, and a collaboration with the Brooklyn Museum featuring a random sheared interpretation of Japanese artist Utagawa Hiroshige's cherry blossom prints. Josh Greene's "Arcadia" collection, in partnership with Marc Phillips Rugs, pays homage to Frank Lloyd Wright’s Usonian homes, characterized by low-slung architecture, local materials, natural light, and integration with nature. The six hand-knotted, sun-washed wool designs incorporate elements reminiscent of carved stone found in Wright's houses, with the "Gordon" and "Kinney" rugs particularly highlighting strong borders. The collection maintains a geometric focus, with the "Duncan" rug featuring a multihued grid. Block Shop, a well-established name in rug design, has expanded its offerings with the "Trellis" and "Ripple" rugs. The "Trellis" rug, a 100 percent jute flat-weave with a textured pattern, became highly requested after its initial creation for their Los Angeles shop. The "Ripple" rug, a jute-wool blend, continues the border trend with a playful, wiggly edge available in neutral and ochre color options. Both styles are ethically produced by V-Weave, a family-run weaving cooperative in India using traditional materials. Arvin Olano's collaboration with Rugs USA, featuring 22 designs, includes standout rugs that emphasize borders. Olano, a content creator known for approachable design, presents the two-tone "Gino" (100 percent wool) and the "Petra," which features a stamped-like quality. Both are handmade flat-weaves from India. Finally, Brigette Romanek's spring collection for Loloi features the "Orly" rug, the only design with a border, inspired by the veining in stone. The "Orly" rug, available in heathered colorways like natural and ink, with clay being a favored option, offers a subtly depressed detail around its edge, providing visual definition. These hand-loomed wool and viscose rugs are GoodWeave certified, underscoring a commitment to ethical production. #RugDesign #HomeDecor #InteriorDesignTrends #BorderedRugs #DesignerCollaborations #HandmadeRugs #TextileArt #SpringCollection #EthicalProduction

Daniel Lalonde, CEO of Design Holding, a prominent luxury multibrand group in the high-end interiors market, outlines his strategic vision for the company's future, focusing on making the experience of purchasing high-end interior products more accessible. Design Holding, established through Investindustrial's acquisitions of Flos (2014), B&B Italia (2015), and Louis Poulsen (2018), has expanded its portfolio to include nine brands, such as Maxalto, Azucena, Arclinea, Fendi Casa, Audo, and Lumens. This consolidation has positioned the group as a significant entity in design-led, luxury interior products, operating in over 130 countries with ten manufacturing facilities. Lalonde, who assumed the CEO role in late 2021, brings extensive experience from luxury multi-brand companies like LVMH, Louis Vuitton, Ralph Lauren, and SMCP. He acknowledges the transition from high fashion to interiors as a "leap of faith" but recognizes commonalities in heritage, craftsmanship, and the use of top designers. The company's brands collectively boast an extensive collection of works from celebrated designers, including modern classics by Achille and Pier Giacomo Castiglioni, Poul Henningsen, Arne Jacobsen, and contemporary pieces by Tobia Scarpa, Antonio Citterio, Philippe Starck, Naoto Fukasawa, Jasper Morrison, and Piero Lissoni, among others. The group also actively seeks emerging design talent. A key aspect of Lalonde's strategy involves shifting the sales model to be more consumer-centric. Historically, over half of Design Holding's business relied on wholesale channels. To address this, the company has opened a 25,000 sq ft retail center at 135 Madison Avenue in New York. Designed in part by Lissoni & Partners, this flagship store provides distinct spaces for each brand, offering a comprehensive multibrand experience. This move aims to engage architects and designers, who significantly influence furniture sales (up to 45% in the US), by providing an immersive environment for both professionals and consumers to make informed decisions. Technological advancements are also integral to the strategy, with new e-commerce platforms and a configurator app being developed for individual brands. However, Lalonde emphasizes the importance of physical interaction with products, which the Madison Avenue store facilitates. The company is also exploring other innovative showcases, such as the West Coast model home at the Mandarin Oriental Residences in Beverly Hills, which features B&B Italia products exclusively. Lalonde's role includes maintaining the distinct identity and character of each brand while fostering collaboration. He highlights the complimentary nature of the brands, noting, for example, the different design DNA between a B&B Italia sofa and a Maxalto sofa. Collaborative efforts among contract teams across brands are encouraged, especially for large projects. The group includes Italian brands (B&B Italia, Maxalto, Azucena, Flos, Arclinea, Fendi Casa), Danish brands (Louis Poulsen, Audo), and the San Francisco-based Lumens. Sustainability and ethical practices are central to Design Holding's environmental, social, and corporate governance (ESG) strategy. The company prioritizes product longevity, quality, ease of maintenance, and repairability. They also focus on sourcing sustainable and ethical supply chains, with benefits extending across all nine brands, such as sourcing wood from certified forests. The preservation of traditional manufacturing techniques and skills is also a priority, with investments in technical schools in Italy to ensure the continuity of craftspeople. The company is also targeting expansion into new markets, particularly Asia, where there is a large luxury market but a relatively nascent high-end design market. Plans are underway to open stores in China, as Design Holding aims to bring the enduring value of design to a global audience. #DesignHolding #LuxuryInteriors #FurnitureBrands #RetailStrategy #DanielLalonde #SustainableDesign #GlobalExpansion #DesignInnovation #Craftsmanship

Mitchell Gold + Bob Williams has announced a significant partnership with Kravet, a well-established textile source, to expand its upholstery fabric selection. This collaboration is a strategic move to address evolving consumer expectations for greater product personalization within the home furnishings market. The demand for mass-produced items is declining, and customers now anticipate a wider array of customization options, similar to those available for products like sneakers or luxury cars. The enhanced fabric offerings aim to elevate the customer experience by providing more choices for personalizing furniture pieces. Through this partnership, customers visiting any of Mitchell Gold + Bob Williams' 30 Signature Stores nationwide will have access to over 340 Kravet fabrics. This extensive selection will be available for various furniture categories, including sofas, chairs, sectionals, dining chairs, and beds. Bob Williams, president of design at Mitchell Gold + Bob Williams, emphasized that this investment in personalization is crucial for ensuring customers truly love the pieces they select for their homes, fostering a sense of heirloom quality. Beyond consumer benefits, the collaboration offers substantial advantages for interior designers. Chairman Mitchell Gold highlighted that designers can now procure products for their clients much more quickly. Previously, specifying Kravet fabric for a customer’s own material (COM) project would typically add one to two weeks to the lead time. With the new program, upholstered furniture orders will be delivered within a standard 10 to 12 weeks, streamlining the design process. Williams worked closely with Kravet to curate the fabric assortment, specifically targeting gaps in Mitchell Gold + Bob Williams' existing upholstery collection. This effort resulted in a selection that introduces more patterns and textures, featuring luxurious velvets and richly toned jacquards. A majority of these newly integrated fabrics are also treated with a stain-retardant finish and meet residential performance standards, enhancing durability and practicality. The selected Kravet fabrics are organized into seven distinct fabric books: Sky, Twilight, Ford, Natural, Slate, Seagrass, and Graphite. The expanded fabric options are currently exclusive to Mitchell Gold + Bob Williams Signature locations, aligning with the brand's omnichannel strategy. Allison O’Connor, president and CEO of Mitchell Gold + Bob Williams, who was brought in for her expertise in omnichannel product, noted that this exclusivity is a deliberate step to ensure the brand is accessible wherever customers prefer to shop. Plans are also underway to introduce the program digitally. O’Connor also underscored the strategic positioning benefits of the partnership, stating that Kravet's strong reputation within the industry will help maintain Mitchell Gold + Bob Williams' presence in the minds of interior designers. #HomeFurnishings #InteriorDesign #Customization #TextilePartnership #UpholsteryFabric #RetailStrategy #DesignTrends

This blog post, part of the monthly series “In Our Carts,” highlights a curated selection of new product launches in home design and decor. The featured items span various categories, from lighting and textiles to furniture, tiles, ceramics, kitchenware, and rugs, all chosen for their design appeal and functional innovation. The selections aim to provide readers with inspiration and direct access to notable products that have recently caught the attention of design experts. One of the highlighted launches is Augusta Hoffman's debut lighting collection with Hudson Valley Lighting. This collection draws inspiration from renowned artists, featuring minimalist, vintage-inspired designs. Key pieces include the Louise pendant and Elaine sconce, characterized by elements like hand-shirred silk, braided cording, whip-stitch details, rice paper shades, and tactile iron. The Ellsworth's glass-diffused light and the curved arms of the Elaine sconce are specifically noted for their aesthetic appeal. Another significant collaboration is between The Company Store and Heather Taylor Home, resulting in a textile line rooted in cottagecore aesthetics. This collection combines The Company Store’s classic craftsmanship with Heather Taylor Home’s vibrant, cheerful prints. The extensive 50-product assortment includes 100% cotton quilts, plaid duvet covers, floral bedding, flannel pajamas, and holiday-themed table linens, with prices beginning at $12, making it accessible for various budgets. Susan Clark has also introduced a furniture capsule collection with Design Within Reach, showcasing pieces inspired by Nordic rooflines and organic forms. The Contra Sofa system offers modular arrangements, a lounge chair, and an ottoman, featuring a sculptural wood spine paired with curved, upholstered seating. The Pinna Table, designed with negative space in mind, boasts an organically-shaped wooden base topped with a marble round, available in different shades. The collaboration between Moniomi and Concrete Collaborative has yielded a gelato-inspired tile collection. This line includes four colors—Cello (lemon), Tacchio (pistachio), Frago (strawberry), and Stracci (minimalist)—each featuring oversized fragments and monochromatic schemes. These tiles are envisioned for various applications, including powder rooms, entryways, and statement backsplashes. Il Buco Vita and Commune Design have teamed up to create a limited-edition ceramic collection. Crafted by Assisi artisans in Umbria, these pieces, made from black clay, include tea accessories and a trio of canisters. The collection is presented in an autumnal palette of eggplant, turmeric, rhubarb, mushroom, olive, and earth tones. In kitchenware, multihyphenate creative Eric Wareheim has designed a set of steak knives for Made In. These non-serrated knives, forged in France, feature mother-of-pearl handles, adding a touch of enduring chicness to the dining experience. Additionally, Mill, known for its Food Recycler, has expanded its offerings with new colorways—sleek all-black and stainless steel—for its appliance, which converts food scraps into nutrient-rich grounds. Sixpenny has unveiled new seating and sculptural table styles, including the low-profile Yogi sofas and chair, which feature a chunky, boxy form. The Terra tables blend Art Deco sensibilities with organic shapes, while the Tango chair offers whimsical proportions. The Rho table and pedestal maintain a classic form. The collection also introduces new wood finishes and velvet upholstery. Finally, Backdrop has reimagined archival Schumacher wallpapers, offering four 20th-century designs, including architectural panels, a Surrealist trellis pattern, and two horse-inspired motifs, starting at $36 per yard. Boll & Branch has also launched cozy cashmere sheets made from organic Turkish cotton, available in queen and king sizes, known for their softness and featuring options like a tonal merrowed edge or a minimalist plaid. Ernesta has introduced “The Persian Edit,” a collection of Persian rugs made in Turkey, featuring hand-dyed, 100% wool rugs that undergo a multi-step process to achieve an antique character and color, coupled with modern custom sizing and quick delivery. #HomeDecor #ProductLaunches #InteriorDesign #LightingDesign #FurnitureDesign #Textiles #Ceramics #Tiles #Kitchenware #Rugs

Krysti Lyn, a whole home designer, discusses her career journey, design philosophy, and personal experiences. She reveals that her career in design began at the young age of seven, identifying it as an innate gift for "seeing in scale." This ability allows her to visualize how objects fit within a room beyond their aesthetic contribution, a skill she considers a designer's superpower. Despite not actively choosing this path, she expresses gratitude for the opportunity to fulfill her purpose daily, serving clients who benefit from her unique perspective. Lyn specializes in a transitional design aesthetic, which involves blending and merging various design styles and periods. She emphasizes her versatility and ability to select appropriate materials for her clients, attributing her success to this client-centric approach. Her professional journey, however, has not been without challenges. She openly shares that her personal and work life was significantly impacted by domestic violence. This experience, while difficult, ultimately strengthened her resolve, teaching her the importance of self-advocacy and re-focusing on her future. She highlights that this period of adversity made her more determined and taught her to establish boundaries, including learning to say "no." Her professional goals include maintaining her status as an authority on design options, continuously integrating new products, tools, and styles into her practice. She prides herself on creating timeless designs for her clients, understanding that her work involves a significant degree of responsibility and trust. These two elements, she notes, are fundamental to her profession. She considers the ability to build and maintain trust with clients as paramount to her success. When asked about her recommendations for a friend visiting Los Angeles, Lyn outlines a personalized itinerary. This includes a casual meal at In-N-Out Burger, followed by a three-day staycation at her home in Palm Desert, complete with a hot tub, private massages, charcuterie, and Malbec red wine. The trip would also feature a short visit to Las Vegas for a show and a stay at a luxury hotel, interspersed with visits to quaint local spots for improv or murder mystery dinners. A morning drive to Malibu for breakfast to enjoy the scenic views is also on the list. For those interested in Hollywood, she mentions a visit to a famous celebrity cemetery. Significantly, she emphasizes introducing her friend, Kathy, to as many clients as possible, revealing Kathy's integral role as a faithful assistant, confidante, and source of support throughout her career. This acknowledgment underscores the importance of personal relationships in her professional life. Lyn also touches upon the role of mentorship in her career, stating that she did not have a traditional mentor. Instead, she navigated her early career through prayer and faith. She acknowledges one instructor from Harrington design college who authored a notable Modern Furniture Resource Book, and expresses that being recognized by Harpo Studios for her participation in "The Ugliest Room Contest" was a pivotal moment, making her feel understood and appreciated early in her career. This recognition served as a validation of her unique talent and approach to design. #InteriorDesign #HomeDecor #TransitionalDesign #DesignPhilosophy #Entrepreneurship #PersonalJourney #CreativeProfession #ClientRelationships #LosAngeles

Silvana Souza, an interior designer and realtor, discusses her journey into entrepreneurship, driven by a passion for design and a desire for autonomy. With over 13 years of experience in interior design, she aimed to create personalized and functional spaces that reflect each client's individuality. Her decision to start her own business stemmed from wanting the freedom to implement her unique vision and build strong client relationships. Souza's approach focuses on crafting meaningful spaces that bear her distinctive signature. Souza's career is marked by her dedication to high-end, turnkey interior design projects. She holds a bachelor's degree in interior design and has further enhanced her capabilities by acquiring a real estate license. This dual qualification provides her with a comprehensive understanding of both design aesthetics and the real estate market, enabling her to offer clients strategic advice. She assists clients in making informed decisions about designing spaces, whether for resale purposes or for creating their long-term homes, ensuring their investments align with their future goals. Her design philosophy centers on storytelling, believing that every space should narrate the personality and needs of its inhabitants. She strives to create environments that are not only visually appealing but also highly functional and purposeful, collaborating closely with clients while providing expert guidance to simplify their choices. Souza acknowledges the challenges inherent in entrepreneurship, including moments of self-doubt, balancing business growth with family life, and adapting to an evolving industry. She emphasizes that these setbacks served as valuable learning opportunities, fostering persistence, patience, and adaptability. She highlights the importance of a strong support network and mentors in navigating her professional path. A key lesson learned is that success is not linear, and each experience contributes to increased confidence and a clearer vision. Souza is committed to authenticity, creativity, and a genuine desire to enhance lives through design, aiming to create environments that evoke emotion, offer comfort, and reflect unique identities. She assures clients of her dedication, expertise, and care throughout the entire design process. For visitors to the area, Souza suggests a varied itinerary combining relaxation with exploration. A typical week might begin with unwinding at her farmhouse in Fort Pierce, including peaceful walks on private trails. Day two could involve exploring Atlantic Avenue in Delray Beach, known for its boutiques and dining spots. East Boca is recommended for dinner and drinks, specifically Louie Bossie. The Miami Design District offers artistic and architectural exploration, followed by a stylish lunch. Miami Beach's Art Deco district and Wynwood's street art scene are suggested for a vibrant cultural experience. A relaxed day on Boca Lake for boating and grilling, and a general beach day, round out the recommendations. These suggestions reflect a blend of natural beauty, urban culture, and culinary experiences. Souza expresses deep gratitude to her family, particularly her husband, for his unwavering support and encouragement in her entrepreneurial venture. Her children are also recognized for their understanding and patience, which allows her to focus on her business. She extends a special thanks to her mother for providing childcare, a crucial element enabling her professional growth. Additionally, Natalia Britto receives a shoutout for her valuable design business coaching and mentorship. Souza's website (homedesignstudio.us/about/), Instagram (@homedesignstudios), LinkedIn (silvanasouzahomes), and Facebook (homedesignstudiollc) are provided for further information and engagement. Portrait photography is credited to Sue Cervelin of Hello Studios, and project photography to Steve Olmo of Sea Olive Studios. #InteriorDesign #RealEstate #Entrepreneurship #BusinessJourney #DesignPhilosophy #WorkLifeBalance #ClientRelationships #MiamiLifestyle #BusinessMentorship

Holly Hunt, a significant figure in the interior design industry, has been inducted into the 2024 Interior Design Hall of Fame. Born in 1942 in San Angelo, Texas, Hunt initially pursued a career in fashion after majoring in English at Texas Tech. Her early professional experience included an executive training program at Foley’s, a Houston department store, and a role as an assistant buyer in millinery, followed by designing for a costume jewelry company in New York City in 1969. Hunt’s pivotal entry into the design world occurred in 1983 when she acquired R.J. Randolph, a struggling showroom at Chicago’s Merchandise Mart. She rebranded it under her own name, HOLLY HUNT, and embarked on a mission to redefine the showroom experience. Her approach was revolutionary for its time, focusing on elevating customer service, improving product display, and introducing transparency in pricing—a practice that faced initial industry resistance. Hunt curated showrooms that resembled actual living spaces, integrating architectural details, artwork, and a diverse mix of products and styles. She championed established designers like Vladimir Kagan and Rose Tarlow, while also discovering and promoting emerging talents such as glass artist Alison Berger and furniture maker Christian Astuguevieille. The company’s sophisticated branding and marketing materials were developed with the avant-garde graphics studio Thirst, all united by a commitment to superior quality. A key collaboration in the early 1990s was with French furniture designer Christian Liaigre, whose sleek, monochromatic aesthetic resonated with Hunt’s own. Hunt’s company became instrumental in manufacturing and distributing Liaigre’s designs in the U.S., influencing American interior design with rich dark woods and creamy textiles. This partnership gained significant recognition when André Balazs's Mercer Hotel in Manhattan opened with Liaigre-designed interiors in 1997. Hunt’s strategic vision extended to expanding her showrooms, notably opening one in the nascent Miami Design District in 1998. Designed by architect Alison Spear, this showroom deviated from conventional layouts, offering a luxury boutique experience accessible to all. Another Manhattan showroom, intended to open in October 2001, was successfully launched just two months after the 9/11 events, demonstrating Hunt’s resilience and foresight. She navigated the 2008 recession by restructuring her company, which led to the creation of Holly Hunt Modern, a collection that surpassed the profitability of her previous collaborations. In 2014, Knoll acquired HOLLY HUNT for $110 million. Hunt remained CEO for two years, overseeing expansions in Dallas and Los Angeles, and continued as a consultant until 2019. During this period, she undertook design projects such as a penthouse at the Surf Club in Miami Beach. Currently, Hunt leads House of Hunt, a Chicago-based interior architecture and furniture studio, engaging in projects ranging from product design, like the Dune sofa for HOLLY HUNT, to comprehensive home renovations. Her career trajectory is marked by continuous evolution and an adaptability to challenges, consistently eschewing rigid business plans in favor of dynamic engagement. #HollyHunt #InteriorDesign #HallOfFame #FurnitureDesign #ShowroomInnovation #DesignEntrepreneur #LuxuryDesign #ChristianLiaigre #DesignIndustry

LaDarius Calhoun, the principal designer and owner of LaDarius Calhoun Design Company, operates out of Los Angeles, CA, with a hybrid office in central Florida, serving clients nationwide. Calhoun’s entry into the interior design industry began with an internship at an L.A. design firm, where he eventually rose to the position of senior designer before establishing his own company. He furthered his education in design and architecture, distinguishing himself through an intuitive approach to design that he believes cannot be taught but must be discovered from within. Calhoun emphasizes that his journey has been about self-discovery as much as it has been about building a successful firm. Over the past two years, he has focused less on acquiring new projects and more on understanding his true self, which he credits for his current success and ability to overcome internal obstacles. He recounts how his passion for design, evident since childhood, led him to proactively seek opportunities by reaching out to local designers on Instagram, offering to shadow or intern, even if it meant administrative work. This proactive approach allowed him to immerse himself in the design atmosphere and learn rapidly. He describes designing a space as a form of storytelling, akin to writing, where textiles and furnishings act as words that form the narrative pages of a room. Calhoun seeks to blend materials and influences that are soulful and evocative to craft a compelling story within each design project. He values client input, listening attentively to their aspirations and filtering them through his unique vision and classic-contemporary aesthetic. Collaboration and mutual education are key components of his design process, as he believes everyone involved has something to share and teach. For Calhoun, design is not merely a job but a lifestyle, approached with sincerity and founded on the principle of "honest design." In a reflective moment, Calhoun offers advice on perseverance, acknowledging that contemplating giving up is a common experience, especially when faced with challenges. He suggests picturing life without the passion one considers abandoning, often revealing a more solitary and difficult existence. He advises against giving up on something truly loved, encouraging individuals to find new paths, seek knowledge, and not hesitate to ask for help. The core message is to keep trying, as breakthroughs can occur unexpectedly. Conversely, he advocates for letting go of endeavors that do not ignite passion, to avoid wasting time. When asked about local recommendations in Los Angeles, Calhoun playfully admits to becoming a homebody since the pandemic. However, he suggests starting a day with fresh fruit from a farmer’s market, followed by a hike at Runyon Canyon for its scenic views and photo opportunities. A champagne or sangria brunch would follow. Later, he’d include tourist activities like visiting Hollywood Boulevard and specific movie sets from films like 'Friday' and 'Menace II Society,' noting that visitors often enjoy seeing how different Hollywood is from its cinematic portrayal. He concludes by humorously stating that hosting visitors is exhausting and he’d likely hand over the itinerary to an L.A. friend familiar with all the local spots. #InteriorDesign #LaDariusCalhoun #DesignCompany #Entrepreneurship #CreativeProcess #LosAngeles #LifestyleDesign #Perseverance #ClientCollaboration

Print on demand (POD) offers a method for entrepreneurs to sell customized products without needing to manage inventory directly. This fulfillment model, similar to dropshipping, involves a third-party service handling product creation and shipping once a customer places an order. This approach allows businesses to offer a wide array of items with unique designs while minimizing upfront costs and inventory risks. The article outlines 25 top-selling print-on-demand products, categorized by profit potential, shipping risk, and target audience. These products span various categories, including apparel, accessories, home decor, and tech gadgets. Apparel items like unisex t-shirts, all-over-print hoodies, all-over-print yoga pants, Champion hoodies, hats, and personalized baby clothing are highlighted for their broad appeal, customization opportunities, and potential to cater to niche markets. T-shirts are noted for their year-round demand and impulse-buy potential, with black being a popular color choice. Personalized baby clothing leverages high-emotion purchases for gifts. All-over-print hoodies and yoga pants offer extensive creative freedom and higher perceived value, appealing to streetwear and fitness brands, respectively. Champion hoodies capitalize on brand trust, while hats serve as versatile year-round accessories. Accessories such as engraved jewelry, tote bags, belt bags, stickers, backpacks, phone cases, Bluetooth speakers, water bottles, and socks are also detailed. Engraved jewelry provides high emotional value and profit margins due to its personalized nature. Tote bags are an eco-friendly and functional fashion accessory with increasing demand, often used as event swag or upsell items. Belt bags are a trending accessory for travel and festivals, offering hands-free storage. Stickers are described as low-cost impulse buys that allow for continuous product line updates with topical designs. Backpacks are high-ticket items with seasonal peaks, suitable for back-to-school or travel niches. Phone cases have a high-frequency replacement cycle and are viewed as fashion accessories, ensuring constant demand. Bluetooth speakers and water bottles represent unique tech and eco-conscious options for customization. Home decor items are a significant category, including posters, wall art, cushions, towels, flags, gift wrapping, and blankets. Posters offer an affordable home decor solution, particularly for renters, and are suitable for artists and photographers. Wall art, with its higher perceived value than posters, is a staple for interior design and housewarming gifts. Cushions are versatile for home decor, offering a blank canvas for illustrations and personalized shapes. Towels are seasonal essentials, especially for summer and beach-themed brands, providing a large surface area for artistic expression. Flags serve as inexpensive decor for events, dorms, and festivals, with custom options extending to B2B opportunities. Gift wrapping makes the gift-giving experience premium and sees high demand during holiday seasons. Blankets provide high coziness appeal, large profit margins, and low return rates, making them a popular household item. The article further explains methods for designing print-on-demand products, including creating designs oneself using software like Photoshop or Canva, hiring freelancers from platforms like Upwork or Fiverr, or purchasing design templates from sites like Creative Market. The importance of using product mockup generators for realistic visual representations in marketing is also discussed. Strategies for pricing print-on-demand products are addressed, emphasizing that despite potentially lower profit margins compared to bulk purchasing, effective pricing can still ensure profitability, suggesting a focus on building a strong brand to command higher prices. Marketing strategies are also provided, advocating for establishing essential web pages such as "About Us," "Contact," privacy policy, refund policy, and FAQ sections. Promotional tactics include paid advertising on platforms like Facebook, Instagram, Pinterest, and Google Ads, as well as influencer marketing, content marketing through blogs and social media, and affiliate marketing. The benefits of print on demand include the ability to sell without inventory, offer unique and customized products, and run a sustainable business model by producing items only when demanded. However, challenges include reliance on third-party suppliers, potentially lower profit margins, and increased competition. The future of print on demand is highlighted with the integration of AI image generation tools for creating custom designs, automating design variations, and facilitating collaborations with digital artists, all while emphasizing the importance of understanding the legal landscape of AI-generated art. #PrintOnDemand #Ecommerce #ProductDesign #OnlineBusiness #MarketingStrategy #SustainableBusiness #AIinDesign #HomeDecor #ApparelBusiness

Nicole Roby, a Birmingham-based entrepreneur, initially established a successful interior design business in 2019, undertaking a variety of projects including high-end residential designs, commercial ventures in Downtown Birmingham, and designs for tech companies like Shipt. Driven by a desire to expand her offerings beyond traditional interior design, Roby launched Rome Curate in the fall of 2023. This luxury lifestyle brand aims to provide a comprehensive range of products for the home and personal well-being, reflecting a holistic approach to curated living. Rome Curate's product line is diverse, featuring custom home furnishings, decor, skincare, fashion accessories, art, and photography. The brand manufactures its own furniture in North Carolina and produces designer rugs. Roby's passion for Korean skincare, influenced by her family background, led to its inclusion in the brand's offerings. Additionally, her interest in fashion inspired the inclusion of various leather products. The brand also sources unique items from markets, such as wine glasses and luxury towels, to provide a broad selection beyond typical furniture and home decor. A key distinguishing factor for Rome Curate is its emphasis on community engagement. Roby hosts warehouse events to foster direct interaction with customers. These events offer opportunities for individuals who might not require full design services to access specific items like chairs or sofas. The events also feature special buys, including gently used furniture and market samples, providing customers with access to good deals. These events are planned to occur monthly, reinforcing the brand's connection with its local community. Roby offers practical advice for individuals struggling with home decoration, emphasizing the importance of starting with foundational pieces. She suggests selecting one high-quality, timeless item as a starting point, around which the rest of the room can be built. Accessories can be added later to introduce different vibes or update the room's aesthetic. This approach advocates for a gradual and thoughtful curation process rather than an overwhelming overhaul. Looking ahead, Rome Curate is continually expanding its product categories. The brand plans to launch a headboard and upholstered bed program in early fall, alongside a variety of bedding ensembles and pillows designed to complement these new offerings. Roby's entry into interior design was influenced by her mother, who is also in the industry, and her lifelong passion for fashion. She appreciates Birmingham for its blend of big-city amenities and small-town community feel. Outside of work, Roby enjoys spending time with her family, including her husband, Chris Roby, and their three children, William, Beau, and Olivia, engaging in activities such as fishing at Lake Wedowee and family golf tournaments. She also finds time for binge-watching TV shows and follows celebrity gossip. Her favorite local shopping destinations include Children’s Edit for kids' clothing and Le Weekend for personal fashion. Favorite local restaurants include Le Fresca, Gianmarco’s, and Chez Fonfon. Roby credits a piece of advice—that hard work leads to luck—as a guiding principle in her entrepreneurial journey, highlighting the payoff of dedication. Aside from faith, family, and friends, she considers O HUI makeup remover wipes, an eyelash curler, and lip balm as essential items. Her recent reads include "The Silent Patient," and her bucket list travel destination is Jackson Hole, Wyoming. She also highlights The Hidden Park in Crestline as a favorite hidden gem in Greater Birmingham. #InteriorDesign #HomeDecor #LuxuryLifestyle #Entrepreneurship #BirminghamBusinesses #DesignTips #CommunityEngagement #SmallBusiness