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Supplier Profile: Martini Furniture
This article features Martini Furniture, a company specializing in upholstered bedheads, cushions, and blanket boxes, founded by husband and wife team Erin and Leif. The idea for Martini Furniture stemmed from their shared passion for color and a desire to engage in hands-on work, diverging from their individual careers in marketing and writing. Within a mere eight weeks of conceptualization, they designed their initial product line, photographed samples, established a website, and officially launched their business. Early in their operation, Martini Furniture secured a partnership with The Block Shop and was invited to supply their products to contestants on The Block 2018 season, a significant milestone for Erin, a self-proclaimed superfan of the show.
Martini Furniture's products are handcrafted in their Melbourne workshop. While their initial focus was custom-made upholstered bedheads, they have since expanded their offerings to include velvet cushions and custom-made upholstered blanket boxes. The creation of the cushion range was driven by a commitment to sustainability, utilizing off-cuts and waste from their bedhead manufacturing process. The company also provides a design service, collaborating with customers to create personalized bedheads that align with their unique visions, acknowledging that bedheads are substantial, long-term investments. A notable custom order mentioned was a king-size, 1.5m high, tufted buttoned bedhead with a curved top and studded wings, crafted from Royal Blue velvet, complemented by a matching gas-lift storage bed base.
The co-founders discuss the dynamics of working together as a married couple, acknowledging an initial adjustment period to synchronize their work styles. They describe their collaboration as a "very well-oiled machine," characterized by a shared "can-do" attitude and a continuous pursuit of new ideas. They prioritize customer satisfaction, ensuring prompt responses to inquiries and exceeding expectations to foster memorable experiences for their clientele.
As an online-only business, Martini Furniture leveraged this model to minimize overheads and facilitate a rapid launch. Their collaboration with The Block Shop and exposure on The Block television show enabled them to reach a nationwide audience interested in renovation, interior design, homewares, and decor, an outreach that would have been unachievable with a single physical store.
The article highlights several instances where Martini Furniture's products were featured on The Block. This includes a custom bedhead for Jess & Norm in the 2018 season, which contributed to their win, and a charcoal velvet bedhead for Bianca & Carla's master bedroom. Their custom-made tan leather bedhead for Bianca & Carla's winning Guest Bedroom became their most popular selling item. In 2019, Mitch & Mark selected an Olive Buttoned Velvet Cushion for their formal lounge, and Andy & Deb featured a green velvet bedhead in their Guest bedroom. More recently, in 2021, Martini Furniture supplied upholstered wall paneling and velvet curtains for Ronnie and Georgia's home cinema, and an ottoman for Josh and Luke's winning master bedroom.
Regarding design trends for 2021, the founders express enthusiasm for a shift away from neutral palettes towards rich, jewel tones such as emerald, sapphire, and ruby. Their Red Wine Buttoned Upholstered Bedhead has been particularly popular, indicating a customer embrace of color. The article concludes by inviting readers to shop Martini Furniture's products or contact The Block Shop for custom bedhead designs.
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