
Family traditions: Beller family carries on Tulsa’s upholstery trade
Gerald W. Beller, a master upholsterer, demonstrates his craft through hands-on work, transforming furniture pieces for clients. His hands, marked by the trade, tell a story of dedication to the process of creation, from initial concept to the finished product. He outlines his method, which involves meticulously planning each step, including cutting, padding, fabric alignment, and ensuring comfort, culminating in a beautiful sofa or other upholstered item. Beller's unique ability to conceptualize solutions, even in his dreams, highlights his deep connection to his work.
Beller’s Upholstery, established in 1971 and located in a historic 1929 house on South Peoria Avenue, offers a distinctive experience. The main floor of the 2,000-square-foot building serves as a showroom for completed and pending projects, while the 1,500-square-foot basement houses the bustling workshop. Here, four Beller family members and six additional staff members work in specialized stations. The sound of sewing machines, staple guns, and the sight of various materials like scissors, pins, fabrics, and wood scraps create an atmosphere of vibrant craftsmanship, showcasing a thriving traditional trade in Tulsa.
Anita Beller, Gerald's wife and the company's vice president, plays a crucial role in the business. She notes the extensive range of projects undertaken by Beller’s Upholstery, including work for prominent establishments like restaurants and the Harwelden Mansion, and even the elevator panels in the Mayo Building. Gerald and Anita took over the business from Gerald's father, Gerald F. Beller, four years prior, following Gerald W.'s 20-year apprenticeship. The business not only weathered the COVID-19 pandemic but experienced increased demand, requiring them to constantly catch up on orders. Their son, Harrison Beller, 22, is now continuing the family tradition, representing the fifth generation in the upholstery trade.
The Bellers recognize that upholstery is an increasingly rare skill, requiring significant time and dedication to master. This scarcity of skilled upholsterers is a growing concern for them, as they strive to maintain the comprehensive range of services they have always provided. Despite the challenges posed by the diminishing number of craftsmen in their field, they are committed to ensuring the longevity of their family business and the continuation of this traditional art form in Tulsa. Their success, even in the face of modern challenges, suggests that traditional crafts may be gaining renewed appreciation, pointing towards a future where such skills are highly valued.
#GeraldWBeller #AnitaBeller #HarrisonBeller #UpholsteryTrade #FamilyBusiness #Craftsmanship #Tulsa #HomeDecor #CustomFurniture #GeraldWBeller #AnitaBeller #HarrisonBeller #UpholsteryTrade #FamilyBusiness #Craftsmanship #Tulsa #HomeDecor #CustomFurniture
0 comment in total
No comments yetYou may also like









![The best upholstery repairs and restoration in Canberra [Updated for 2025]](https://gstatic.ideal.house/news/images/3b8743114d97485bbd4e1d70b1f6115a.jpg)






















































