Designers Talk Client Relationships At Arizona re:Source

This article features an interview with Joseph Ballard, a general contractor and designer, discussing the origins and operations of his company, Constructed Matter. Ballard shares insights into how the company's name, Constructed Matter, was chosen to reflect its broad design and construction capabilities while standing out in an industry often lacking creative branding. The discussion highlights Ballard's professional background, which includes building custom homes in Minnesota and flipping properties in Phoenix, eventually leading to the establishment of Constructed Matter as a full-service design-build general contracting business. Ballard, alongside his business partner Brandon Fadden, emphasizes the company's commitment to delivering high-end, detailed service that streamlines the construction process for clients. He expresses pride in their ability to remove common pain points associated with construction projects, resulting in high-quality, modern builds. Prospective clients interested in interior design or comprehensive design and construction services are encouraged to reach out through the company's website. The interview also delves into the strategy behind building a social media audience for Constructed Matter. Ballard explains that their audience grew organically through engagement within the design industry in Minnesota, fostering relationships with design-focused professionals. He stresses the importance of project collaboration, giving proper credit to others, and sharing successes online to cultivate a strong community, which often leads to reciprocal support and attention for high-profile projects. A key piece of advice offered is that the sheer number of followers on social media is less important than the quality of engagement and its alignment with business goals, suggesting that successful business and marketing can be achieved even with a smaller, dedicated following. Regarding client acquisition, Ballard simplifies their approach to two core principles: meticulous planning and consistent follow-through. He asserts that by excelling in these areas, the company consistently generates referrals. The fundamental idea of "do what you say you will do" is presented as a cornerstone of their client growth strategy. The article concludes by providing contact information for Constructed Matter, including their website, Instagram, and LinkedIn profiles, and credits Kyle Zirkus for the accompanying images. It also includes a call to action for the community to suggest stories for CanvasRebel, reinforcing its mission to uncover and recognize hidden talents. #GeneralContractor #InteriorDesign #ConstructionBusiness #DesignBuild #ConstructedMatter #EntrepreneurInterview #ClienteleGrowth #SocialMediaStrategy

This article provides insights into interior designers' unspoken advice and expectations for their clients, aiming to foster more successful and less stressful decorating projects. The main points are derived from professionals at Decorating Den Interiors, a collective of design firms across the U.S. The first piece of advice is to manage expectations regarding reality TV design shows. Designers note that these shows often misrepresent the timeline, effort, and true costs involved in a renovation. Camila Gusmao, a designer from Plantation, Florida, emphasizes that while transformations are achievable, the shows fail to convey the extensive design work, material procurement, delivery, fabrication, and installation costs that go beyond the on-screen price tag of items like countertops. This can lead to clients experiencing 'sticker shock' when confronted with real-world project expenses. The second crucial tip is for clients to be upfront and honest about their budget. Donna Rich, owner of DL Rich Designs in Maryland, highlights budget transparency as the most common impediment between clients and designers. Barbara Hayman, from Barbara Hayman Designs in Orlando, Florida, reinforces this by stating that knowing the client's budget, even if unrealistic, allows the designer to explain what is feasible. Designers anticipate educating clients about current costs, especially those who haven't redecorated in years, as prices have significantly increased. Clients often keep their finances private, but designers need this information early to curate projects effectively based on vision and investment level. Thirdly, the article advises against treating a designer as a mere personal shopper. Suzan Wemlinger of Suzan J Designs in Milwaukee explains that her role extends far beyond simply finding specific items a client might have in mind from sources like Pinterest. While client input and inspiration boards are valued, designers contribute their expertise in function, size, and scale to create cohesive and practical designs that cannot be achieved by simply replicating images. She emphasizes that designers possess a unique 'superpower' in transforming spaces comprehensively. Fourth, clients are encouraged to incorporate beloved 'old' items into their new decor. Jan Bertin, owner of Bertin’s Interiors in Alexandria, Virginia, assures clients that designers are open to integrating personal pieces to make a home feel more authentic and happier for its occupants. She shares an anecdote where an old copper tray was transformed into a stunning, perfectly sized coffee table, demonstrating how a professional eye can see new potential in existing furnishings. This approach prioritizes sentimental value and personal connection over completely replacing everything. Finally, the article underscores the importance of trust and cultivating it between clients and designers. Barbara Hayman explains that trust is fundamental to the design process, especially with clients who may be absent for extended periods. This trust extends beyond the design choices to the value the designer brings and the willingness of the client to step outside their comfort zone. Hayman believes that a deep personal understanding of a client's personality, dreams, and fears is where the 'magic happens,' leading to a home that serves as a sanctuary and source of well-being. Openness and vulnerability from the client contribute significantly to achieving truly great and personalized design outcomes. #InteriorDesign #ClientRelationships #BudgetTransparency #DesignExpectations #DecoratingTips #DesignerClientMindMeld #HomeRenovation

Silvana Souza, an interior designer and realtor, discusses her journey into entrepreneurship, driven by a passion for design and a desire for autonomy. With over 13 years of experience in interior design, she aimed to create personalized and functional spaces that reflect each client's individuality. Her decision to start her own business stemmed from wanting the freedom to implement her unique vision and build strong client relationships. Souza's approach focuses on crafting meaningful spaces that bear her distinctive signature. Souza's career is marked by her dedication to high-end, turnkey interior design projects. She holds a bachelor's degree in interior design and has further enhanced her capabilities by acquiring a real estate license. This dual qualification provides her with a comprehensive understanding of both design aesthetics and the real estate market, enabling her to offer clients strategic advice. She assists clients in making informed decisions about designing spaces, whether for resale purposes or for creating their long-term homes, ensuring their investments align with their future goals. Her design philosophy centers on storytelling, believing that every space should narrate the personality and needs of its inhabitants. She strives to create environments that are not only visually appealing but also highly functional and purposeful, collaborating closely with clients while providing expert guidance to simplify their choices. Souza acknowledges the challenges inherent in entrepreneurship, including moments of self-doubt, balancing business growth with family life, and adapting to an evolving industry. She emphasizes that these setbacks served as valuable learning opportunities, fostering persistence, patience, and adaptability. She highlights the importance of a strong support network and mentors in navigating her professional path. A key lesson learned is that success is not linear, and each experience contributes to increased confidence and a clearer vision. Souza is committed to authenticity, creativity, and a genuine desire to enhance lives through design, aiming to create environments that evoke emotion, offer comfort, and reflect unique identities. She assures clients of her dedication, expertise, and care throughout the entire design process. For visitors to the area, Souza suggests a varied itinerary combining relaxation with exploration. A typical week might begin with unwinding at her farmhouse in Fort Pierce, including peaceful walks on private trails. Day two could involve exploring Atlantic Avenue in Delray Beach, known for its boutiques and dining spots. East Boca is recommended for dinner and drinks, specifically Louie Bossie. The Miami Design District offers artistic and architectural exploration, followed by a stylish lunch. Miami Beach's Art Deco district and Wynwood's street art scene are suggested for a vibrant cultural experience. A relaxed day on Boca Lake for boating and grilling, and a general beach day, round out the recommendations. These suggestions reflect a blend of natural beauty, urban culture, and culinary experiences. Souza expresses deep gratitude to her family, particularly her husband, for his unwavering support and encouragement in her entrepreneurial venture. Her children are also recognized for their understanding and patience, which allows her to focus on her business. She extends a special thanks to her mother for providing childcare, a crucial element enabling her professional growth. Additionally, Natalia Britto receives a shoutout for her valuable design business coaching and mentorship. Souza's website (homedesignstudio.us/about/), Instagram (@homedesignstudios), LinkedIn (silvanasouzahomes), and Facebook (homedesignstudiollc) are provided for further information and engagement. Portrait photography is credited to Sue Cervelin of Hello Studios, and project photography to Steve Olmo of Sea Olive Studios. #InteriorDesign #RealEstate #Entrepreneurship #BusinessJourney #DesignPhilosophy #WorkLifeBalance #ClientRelationships #MiamiLifestyle #BusinessMentorship

Tiffany Thompson, founder of Duett Interiors in Portland, Oregon, shares insights into her journey from working at Nike to establishing her interior design firm, emphasizing the unconventional path she took and the unique principles guiding her business. Born and raised in Queens, New York, Thompson initially had no exposure to interior design as a career. Her early life was immersed in sports, leading her to believe that a career not requiring formal attire was her calling. After playing soccer in college, she worked for a basketball team in Miami, which eventually led her to a position at Nike in Chicago at 22, and later in New York and Portland. Throughout her time at Nike, Thompson found herself naturally decorating her dorms and apartments, an activity she initially dismissed as a viable career. Her friends, however, consistently sought her help with their spaces, paying her modest sums or offering free food. This informal side hustle grew, especially after she purchased a house in Portland in 2016. At Nike, Thompson moved through various roles, starting as an administrative assistant and transitioning into marketing for influencers before it became a mainstream concept. She built significant relationships, including with figures like Virgil Abloh, by focusing on genuine connections rather than transactional interactions. She later worked as a tech rep, discussing Nike products, and eventually joined the apparel design team in Portland, where she managed product lines for athletes like Serena Williams and Rafael Nadal, and contributed to women's sportswear footwear, including Air Force 1s. Her core strength throughout these roles was storytelling, connecting products to new consumers by highlighting their heritage and tweaking designs. Thompson credits her Nike experience with teaching her how to run a $50 billion company, including identifying market gaps and converting opportunities into sales. She also learned the importance of making mistakes and seeking guidance from leaders. Storytelling remains a cornerstone of her design philosophy; she uses it to connect clients emotionally to their spaces, drawing inspiration from diverse sources like global architecture and personal travel experiences. Her design approach often starts with the "why" behind a design choice, engaging clients in the narrative before presenting the aesthetic. This method is deeply personal, stemming from her own experience of being adopted and her desire to create comfortable, belonging-infused spaces for others. The transition to full-time design was unexpected; Thompson was fired from Nike, an event she now views as a necessary push to pursue her passion. Her first clients were acquaintances and friends, including an NFL player and an NBA superstar, who trusted her based on her reputation and past work ethic at Nike. These high-profile projects, including designing a $17 million condo in San Francisco, prepared her for the demands of high-end clientele. She now works on a variety of projects, including residential homes, a custom build for the NW Natural Street of Dreams, and an English Tudor-style house. She also participated in a TV show for Discovery+ and HGTV, redesigning spaces for teenagers who made significant contributions during COVID-19, which allowed her to apply luxury design concepts to more approachable projects. Thompson is deliberate about her project selection, prioritizing compatibility with clients, as she views the design process as an intimate, emotional collaboration. She aims for her designs to serve as backdrops for clients' memories rather than temporary trends. Her firm, Duett Interiors, reflects her belief in harmonizing client needs with unexpected, beautiful outcomes. She emphasizes creating grand moments and activating the five senses rather than adhering to a minimalist or maximalist label. She strives to build an all-female or majority-women team with diverse cultural backgrounds and perspectives to ensure variety and prevent her designs from becoming repetitive. Thompson plans for Duett Interiors to grow steadily, focusing on quality over quantity, with an eventual expansion into product design and television to showcase her firm's ethos to a broader audience. She and her boyfriend are also committing to planting roots in Oregon, aiming to contribute to and diversify the local design scene, highlighting the state's unique advantages like no sales tax and a vibrant artisan community. #InteriorDesign #BusinessDevelopment #Entrepreneurship #StorytellingInDesign #NikeInfluence #FinancialLiteracy #PortlandDesignScene #WomenInDesign #ClientRelationships

Meredith Stern, an interior designer and home stylist, defines her legacy through the relationships she cultivates with clients and the personal, transformative spaces she designs for them. Her design philosophy extends beyond aesthetics, focusing on understanding each client's lifestyle, preferences, and aspirations to create spaces that are not only visually appealing but also uniquely tailored to their individual needs. Stern limits the number of large-scale projects she undertakes to ensure each receives her full attention and commitment. Her undergraduate background in psychology significantly influences her design approach, enabling her to create homes that positively impact her clients' mood, productivity, and overall well-being. She emphasizes that the functionality and appearance of a home profoundly affect happiness and quality of life, aiming for her projects to leave a lasting impression of joy, comfort, and inspiration. Meredith Stern Interiors is characterized by its meticulous approach to client understanding, eschewing 'cookie-cutter' designs for personalized spaces that enhance daily life. Stern's psychological background provides a unique insight into how environments shape emotions and well-being, which she integrates into every project. She takes pride in the trust clients place in her to actualize their visions, finding immense reward in transforming homes and the lives within them. The human connections forged during projects are as meaningful to her as the design itself. Starting her own business, Meredith Stern Interiors, was a significant life transition initiated during the COVID-19 pandemic after renovating her own home in Florida. This experience rekindled her passion for design, though the entrepreneurial journey presented challenges such as client acquisition, balancing creativity with business operations, and establishing her brand in a competitive industry. Perseverance, hard work, and the support of her husband, family, and the design community were crucial to her success. She learned the importance of patience, resilience, and maintaining her vision, along with prioritizing quality over quantity by selectively choosing projects to ensure dedicated attention to each client. Stern articulates that Meredith Stern Interiors is more than just about creating beautiful spaces; it is about designing homes that genuinely reflect their inhabitants. Her overarching goal is to craft spaces that are aesthetically pleasing, highly functional, and transformative, ultimately bringing joy, comfort, and daily inspiration to her clients. She views design as a service that profoundly impacts lives by shaping the environments people inhabit. The interview also delves into a personal anecdote, outlining a hypothetical week-long itinerary for a best friend visiting Florida, filled with activities centered around thrifting, vintage hunting, and design inspiration. This includes visits to World Thrift in Lake Worth Beach, various thrift stores in Delray Beach, followed by dinner at The Grove. The itinerary extends to Miami to explore vintage and antique shops on Biscayne Boulevard, particularly mentioning Avra Art, Robert Massello, Cur8ed Studio, Iconic Design Gallery, CastellArts, and Michel Contessa. Meals at Mandolin in the Design District are suggested, alongside exploration of Wynwood's street art and the Design District's architecture. A visit to the Morikami Museum and Japanese Gardens in Boca Raton is also included, highlighting its serene beauty and intentional design. Stern attributes much of her success and confidence to her husband, who has been her biggest supporter and cheerleader since the inception of Meredith Stern Interiors, providing unwavering belief and encouragement throughout the challenges and triumphs of entrepreneurship. #InteriorDesign #HomeStyling #MeredithStern #ClientRelationships #PsychologyInDesign #Entrepreneurship #FloridaDesign #PersonalizedSpaces

The article addresses a freelance project manager's dilemma regarding difficulty in securing clients despite two decades of experience in the property development sector, managing projects for in-house interior design studios. The project manager, who enjoys orchestrating teams for optimal collaboration and problem-solving while delivering designs, seeks advice on how to market services to interior design studios and high-net-worth clients. A common obstacle encountered is clients' belief that their interior designer or builder can manage projects, overlooking the added value of a dedicated project manager. Sean Low, a business coach for interior designers, suggests that ultraluxury project designers are already highly skilled in design, with less room for significant improvement in that area. However, he highlights that production management, encompassing construction and decor, is an evolving field, particularly with advancements in communication technologies like AI. Low distinguishes between delivering essential and unessential information, arguing that while clients only care about the timely arrival of a product, providing continuous, even 'unessential,' updates can build trust and professionalism. This approach allows designers to proactively address issues and maintain a perceived high level of care. Low advises the project manager to differentiate their services beyond merely performing better than other project managers. He proposes a shift in perspective: instead of simply managing, the project manager should aim to 'entertain' clients by creating unique deliverables that would be noticeably absent if not provided. This strategy positions the project manager not only as an invaluable resource but also as a potential revenue enhancer for design firms. An illustrative example is provided through one of Low's clients, a design firm owner who faced communication challenges with clients who only wanted to interact with her, causing delays. Low suggested a system where each employee created weekly five-minute video updates on their work. This initiative was well-received by employees and allowed the firm owner to review updates on her schedule. A junior designer's playful video update, adopting a Gordon Ramsay persona, was shared with a client who found it humorous and responded quickly. Another junior designer's creative video featuring an actor portraying 'The Dude' from *The Big Lebowski* for a bathroom project also elicited an overwhelmingly positive and swift client response. This innovative video communication strategy transformed the client's business. The firm now produces four to six client videos weekly, leading to faster client responses and a valuable library of project videos upon completion. Crucially, the firm owner is minimally involved, yet communication issues have been resolved, and production fees have tripled. The firm's profit margin on production has become comparable to its design profit margin, making it one of the most profitable in the industry. Low concludes by encouraging the freelance project manager to embrace obsession and redefine the game by creating unique value that makes clients feel more connected and understood, moving beyond traditional spreadsheet-centric project management. #BusinessAdvice #ProjectManagement #Freelancing #InteriorDesign #ClientCommunication #Innovation #DesignIndustry #BusinessStrategy

This article features an interview with Grania Murray, an interior designer with over 25 years of experience, originally from Ireland and now based in Los Angeles. Murray emphasizes that clarity is the most crucial factor behind her success. She specializes in guiding clients through complex design decisions with a sense of calm and clear direction, helping them navigate the often overwhelming process of building or renovating spaces. Her professional approach focuses on simplifying complicated choices, allowing clients to move forward with confidence in their projects. Murray's dedication to providing clarity in design became deeply personal after the devastating LA wildfires, which led to her daughter and daughter-in-law losing their home. Witnessing their struggle with loss, bureaucratic hurdles, and a multitude of decisions highlighted the critical need for guidance during such challenging times. This experience inspired her to create "The Design Align," a service that offers high-level, strategic support to clients before they commit to potentially costly decisions. This initiative focuses on helping clients understand the broader picture and establish a clear foundation for their projects, demonstrating her commitment to making design accessible and less daunting. While she continues to run a full-service interior design studio, The Design Align represents a significant and proud expansion of her work, driven by a desire to share her extensive knowledge and experience. Murray credits Jane McDonnell, Co-Founder and Publisher of The Gloss Magazine and Co-Founder of DESIGN WEEK DUBLIN, for playing a pivotal role in her career. McDonnell saw Murray's home design in Ireland, suggested she pursue interior design professionally, and subsequently featured her work in an article. This feature led to Murray acquiring her first clients, effectively launching her career in the field. Murray reflects on her childhood passion for rearranging furniture, highlighting an innate inclination towards understanding how spaces feel. She views design as a means of making sense of the world, emphasizing the blend of form and function to create spaces that evoke a sense of "home at last." Her design philosophy involves mixing old and new elements, incorporating art, vintage finds, handmade pieces, and clients' existing treasures to achieve unique and personal interiors. What truly distinguishes Murray's work is not just the aesthetic but the comprehensive client experience she provides. Her approach is described as strategic, empathetic, and deeply attuned to fostering comfort and stability within a space. She prioritizes listening to her clients and making choices that align with her values, particularly concerning sustainability. She acknowledges facing challenges like dry spells, unsuccessful detours, and the difficulties of relocating to Los Angeles and starting over. However, her resilience and quiet determination have been constant driving forces. Murray advises that one does not need all the answers but rather needs to focus on what matters most and act accordingly. She believes that great design stems from clarity—understanding a space's purpose, aligning it with practical considerations like budget, timing, and emotional connection, and allowing beauty to emerge naturally. She also shares a favorite quote by Paulo Coelho: "When you want something, all the Universe conspires in helping you achieve it," reflecting her belief in universal support for one's aspirations. Murray concludes the interview by sharing recommendations for visitors to Los Angeles, drawing from her diverse experiences living across the city. Her suggestions include day trips to Lake Arrowhead for its lake and brewery, and Santa Ynez for wine tasting, with Buttonwood being a favorite spot. She also recommends scenic drives along the Pacific Coast Highway to experience classic LA coastal vibes. For morning or afternoon activities, she suggests visiting The Huntington Gardens and The Norton Simon Gallery in Pasadena, and taking a clay class at Green & Bisque in Pasadena. For dining, she highlights Star Leaf (Asian Fusion) and Redbird (Downtown LA), and mentions Los Felix as an all-time favorite. For drinks, The Pasadena Hotel is recommended, and for entertainment, she enthusiastically suggests Blah Blah Karaoke and any show at The Pantages. #InteriorDesign #GraniaMurray #DesignPhilosophy #ClientClarity #TheDesignAlign #CareerJourney #LosAngelesDesigner #Resilience

Krysti Lyn, a whole home designer, discusses her career journey, design philosophy, and personal experiences. She reveals that her career in design began at the young age of seven, identifying it as an innate gift for "seeing in scale." This ability allows her to visualize how objects fit within a room beyond their aesthetic contribution, a skill she considers a designer's superpower. Despite not actively choosing this path, she expresses gratitude for the opportunity to fulfill her purpose daily, serving clients who benefit from her unique perspective. Lyn specializes in a transitional design aesthetic, which involves blending and merging various design styles and periods. She emphasizes her versatility and ability to select appropriate materials for her clients, attributing her success to this client-centric approach. Her professional journey, however, has not been without challenges. She openly shares that her personal and work life was significantly impacted by domestic violence. This experience, while difficult, ultimately strengthened her resolve, teaching her the importance of self-advocacy and re-focusing on her future. She highlights that this period of adversity made her more determined and taught her to establish boundaries, including learning to say "no." Her professional goals include maintaining her status as an authority on design options, continuously integrating new products, tools, and styles into her practice. She prides herself on creating timeless designs for her clients, understanding that her work involves a significant degree of responsibility and trust. These two elements, she notes, are fundamental to her profession. She considers the ability to build and maintain trust with clients as paramount to her success. When asked about her recommendations for a friend visiting Los Angeles, Lyn outlines a personalized itinerary. This includes a casual meal at In-N-Out Burger, followed by a three-day staycation at her home in Palm Desert, complete with a hot tub, private massages, charcuterie, and Malbec red wine. The trip would also feature a short visit to Las Vegas for a show and a stay at a luxury hotel, interspersed with visits to quaint local spots for improv or murder mystery dinners. A morning drive to Malibu for breakfast to enjoy the scenic views is also on the list. For those interested in Hollywood, she mentions a visit to a famous celebrity cemetery. Significantly, she emphasizes introducing her friend, Kathy, to as many clients as possible, revealing Kathy's integral role as a faithful assistant, confidante, and source of support throughout her career. This acknowledgment underscores the importance of personal relationships in her professional life. Lyn also touches upon the role of mentorship in her career, stating that she did not have a traditional mentor. Instead, she navigated her early career through prayer and faith. She acknowledges one instructor from Harrington design college who authored a notable Modern Furniture Resource Book, and expresses that being recognized by Harpo Studios for her participation in "The Ugliest Room Contest" was a pivotal moment, making her feel understood and appreciated early in her career. This recognition served as a validation of her unique talent and approach to design. #InteriorDesign #HomeDecor #TransitionalDesign #DesignPhilosophy #Entrepreneurship #PersonalJourney #CreativeProfession #ClientRelationships #LosAngeles

This article features an interview with Mary Graham and Nicole Salvesen, co-founders of the interior design firm Salvesen Graham, renowned for their classic-meets-contemporary aesthetic. The discussion centers around the launch of their debut book, ‘A New English Style: Timeless Interiors by Salvesen Graham,’ offering insights into their design philosophy, sources of inspiration, and fundamental style principles. The designers reflect on the book's creation process, noting that it prompted a deeper consideration of their client work, their evolution as a practice, and their aspirations for growth. They emphasize that English style is inherently dynamic, characterized by ongoing change and the layering of new elements onto existing structures. The process also allowed them to revisit earlier projects, confirming the enduring quality of their initial designs even after a decade. Addressing the balance between English style's rich legacy and contemporary relevance, Salvesen and Graham explain that they always begin by examining the building itself. This approach helps identify traditional elements to be preserved, restored, and celebrated, guiding the overall design direction. They stress that homes should be vibrant and lived-in, not static museums. To inject modernity, particularly in traditional settings, they prioritize personal belongings such as artwork, books, and object collections. They highlight the impact of combining a formal drawing room with a striking piece of contemporary art as a central feature. Regarding the influence of location and setting, the designers assert that the essence of English style is not geographically confined. It can be successfully applied globally, adapting its unique character to each new environment. They liken this adaptability to how each project differs based on individual client preferences. The core of their approach lies in the 'spirit of decorating,' which encompasses layering, incorporating antiques, and prioritizing comfort, rather than being dictated by a specific setting. Layering is a fundamental aspect of their style, and they advise confidence in its execution, suggesting that more layering often leads to better results. They advocate for a mix of patterns and plains, alongside a variety of textures, to achieve depth in a room. For instance, the light-absorbing quality of thick cotton velvet can effectively contrast with a light-reflecting chintz. They clarify that layering extends beyond fabrics to include all elements of a room: flooring, lighting, art, books, and the tones and finishes of paintwork. The aim is a considered, not necessarily fussy, aesthetic. The designers emphasize the critical role of antiques in grounding a room and imparting authenticity, advocating for pieces with clean lines and excellent proportions, whether a 1970s glass lamp or a Georgian center table paired with a modern pendant light. They advise a gradual approach to incorporating antiques, adding pieces over time until a personal balance is achieved. Their approach to color involves strategic splashes in unexpected places within traditional spaces, such as inside a larder cupboard or at the end of a corridor. They acknowledge a contemporary conservatism regarding color in homes, contrasting it with historical periods that embraced more vibrant palettes. Often, they derive color inspiration from a favorite patterned fabric, extracting various hues and applying them with differing intensities to establish a room's identity. The designers confess to occasionally bending conventional design rules in their own homes, particularly regarding pragmatic considerations like heating requirements, prioritizing aesthetics over strict guidelines. They also take a relaxed stance on rules concerning wall light height or furniture spacing, believing that comfort and intuition are paramount. Living with their own interiors has reinforced the importance of quality design and craftsmanship. They note that well-made, classic pieces provide a stable foundation around which styles can evolve, allowing accessories, artwork, and furniture coverings to change while the room's essential structure remains. This concept of 'getting the bones right' applies to architectural details, room layouts, and investment pieces. They draw a parallel to fashion, where a timeless core allows for subsequent embellishment. The concept of 'Future Heritage' means creating interiors that honor and draw inspiration from the past while integrating modern aesthetics, technologies, and lifestyles. Their designs aim to bridge historical elements with contemporary innovations, yielding interiors that are both timeless and forward-looking. Ultimately, they hope their book offers readers a versatile, approachable, and accessible guide, encouraging them to celebrate heritage without being constrained by tradition, and to confidently infuse their homes with personal expression. #InteriorDesign #SalvesenGraham #EnglishStyle #FutureHeritage #TimelessInteriors #DesignInspiration #HomeDecor #Layering #Antiques

The article emphasizes the transformative power of design in real estate, asserting that innovative design can significantly impact business growth, create value, and help organizations achieve their strategic objectives. It highlights JLL's approach to design, focusing on creating human-centric experiences that are both functional and inspiring. This comprehensive design philosophy aims to meet diverse client needs, ranging from corporate workplaces to retail environments. JLL's design services are structured around three core principles: actionable insights, future-focused design, and comprehensive solutions. Actionable insights involve leveraging data-driven business intelligence to formulate a design strategy centered on the needs of people. This approach ensures that design decisions are informed by concrete data, leading to spaces that are not only aesthetically pleasing but also highly effective and aligned with organizational goals. By understanding user behavior and preferences, JLL aims to create environments that enhance productivity, well-being, and overall satisfaction. Future-focused design is another critical aspect, focusing on creating spaces that are adaptable and sustainable over time. This involves anticipating future trends and technological advancements, ensuring that the designed spaces can evolve and remain relevant in a rapidly changing world. The emphasis is on blending innovation with foresight, thereby creating enduring value for clients. This proactive approach helps clients avoid premature obsolescence and ensures their real estate assets continue to serve their needs effectively for years to come. Comprehensive solutions involve crafting tailored workplace and retail experiences through meticulous analysis of client needs. JLL's team designs environments that inspire users and drive business success at any scale, whether it's a new office layout, a retail store revamp, or a large-scale development project. The article showcases several client stories that exemplify JLL's design capabilities. For instance, JLL assisted Bob’s Discount Furniture in reimagining their in-store experience to facilitate nationwide expansion, demonstrating how design can directly support business growth and market reach. Similarly, ALDI's "Modern Market" project redefined the new-generation shopping experience by introducing innovative in-store journeys and facilitating widespread store rollouts, highlighting design's role in enhancing customer engagement and brand perception. Furthermore, the article points to JLL's own East Bay office as a testament to thoughtful design, integrating sustainability, functionality, and local community aesthetics. This internal project underscores JLL's commitment to practicing what it preaches, creating an office space that reflects contemporary design principles and supports employee well-being. Another client story details how AVI-SPL, a global collaboration technology provider, partnered with JLL to create a tech-driven office space aimed at boosting team collaboration, illustrating the integration of technology and design to foster a productive work environment. JLL also shares its outlook on top trends influencing the design of places and spaces for 2025 and beyond, indicating a forward-thinking approach to design that considers emerging societal and technological shifts. The article concludes by inviting potential clients to contact JLL's design experts, such as Stephen Jay, Global Design Advisory Retail and Branding Lead, to explore how their services can transform real estate challenges into strategic advantages, optimize portfolios, and enhance value and performance. #DesignSolutions #RealEstateDesign #WorkplaceStrategy #RetailExperience #FutureOfSpaces #ClientStories #ProjectManagement #SustainableDesign #Innovation

LaDarius Calhoun, the principal designer and owner of LaDarius Calhoun Design Company, operates out of Los Angeles, CA, with a hybrid office in central Florida, serving clients nationwide. Calhoun’s entry into the interior design industry began with an internship at an L.A. design firm, where he eventually rose to the position of senior designer before establishing his own company. He furthered his education in design and architecture, distinguishing himself through an intuitive approach to design that he believes cannot be taught but must be discovered from within. Calhoun emphasizes that his journey has been about self-discovery as much as it has been about building a successful firm. Over the past two years, he has focused less on acquiring new projects and more on understanding his true self, which he credits for his current success and ability to overcome internal obstacles. He recounts how his passion for design, evident since childhood, led him to proactively seek opportunities by reaching out to local designers on Instagram, offering to shadow or intern, even if it meant administrative work. This proactive approach allowed him to immerse himself in the design atmosphere and learn rapidly. He describes designing a space as a form of storytelling, akin to writing, where textiles and furnishings act as words that form the narrative pages of a room. Calhoun seeks to blend materials and influences that are soulful and evocative to craft a compelling story within each design project. He values client input, listening attentively to their aspirations and filtering them through his unique vision and classic-contemporary aesthetic. Collaboration and mutual education are key components of his design process, as he believes everyone involved has something to share and teach. For Calhoun, design is not merely a job but a lifestyle, approached with sincerity and founded on the principle of "honest design." In a reflective moment, Calhoun offers advice on perseverance, acknowledging that contemplating giving up is a common experience, especially when faced with challenges. He suggests picturing life without the passion one considers abandoning, often revealing a more solitary and difficult existence. He advises against giving up on something truly loved, encouraging individuals to find new paths, seek knowledge, and not hesitate to ask for help. The core message is to keep trying, as breakthroughs can occur unexpectedly. Conversely, he advocates for letting go of endeavors that do not ignite passion, to avoid wasting time. When asked about local recommendations in Los Angeles, Calhoun playfully admits to becoming a homebody since the pandemic. However, he suggests starting a day with fresh fruit from a farmer’s market, followed by a hike at Runyon Canyon for its scenic views and photo opportunities. A champagne or sangria brunch would follow. Later, he’d include tourist activities like visiting Hollywood Boulevard and specific movie sets from films like 'Friday' and 'Menace II Society,' noting that visitors often enjoy seeing how different Hollywood is from its cinematic portrayal. He concludes by humorously stating that hosting visitors is exhausting and he’d likely hand over the itinerary to an L.A. friend familiar with all the local spots. #InteriorDesign #LaDariusCalhoun #DesignCompany #Entrepreneurship #CreativeProcess #LosAngeles #LifestyleDesign #Perseverance #ClientCollaboration

Interior designers, while passionate about transforming homes into dream spaces, often encounter client requests that go against their professional judgment or current design sensibilities. This article highlights twelve common design choices and client behaviors that frequently displease designers, along with their preferred alternatives. One significant pet peeve is the accent wall. While once popular as a budget-friendly way to add visual interest, designers like Maggie Dillon now find them to look unfinished. A more modern and impactful alternative is to wallpaper the ceiling, which creates a unique focal point and adds character. Ceiling fans, particularly outside of bedrooms, are another point of contention. Avery Cox, a Texas-based designer, acknowledges their functionality in hot climates but prefers the aesthetic of beautiful light fixtures. For necessary living room fans, she recommends choosing from the more aesthetically pleasing options available. Engineered quartz countertops, despite their widespread use, are becoming dated in the eyes of many designers. Cox notes increasing awareness of their flaws and potential health issues for fabricators. She advocates for natural alternatives like butcher block, concrete, tile, and natural stone, emphasizing the importance of patina and a lived-in feel over pristine, manmade surfaces. Similarly, outdated wood tones like the red oak cabinetry of the 1970s and '90s, and mosaic tile strips in showers, are disliked by designers such as Sarah Latham. Latham believes there are more creative and beautiful tile options available today. Matching furniture sets, a common inclination for many clients, are seen as lacking personality and resembling 'discount store' aesthetics by E. Norton. She suggests combining complementary pieces within the same color palette to achieve a more cohesive and personalized look. Extending dining tables, while functional, are not favored by Denise Morrison due to their potential to compromise the aesthetic and spatial balance of a dining area. Morrison recommends curved or oval tables for flexibility, as they allow for extra seating without disrupting the design. Faux luxury items, such as oversized chandeliers in builder-grade homes or porcelain slabs mimicking marble, are another point of frustration for Olga Doykhen. She argues these items often cheapen the overall aesthetic. Her advice is to embrace 'slow decorating,' investing in high-quality pieces that age gracefully and develop a rich patina over time. The overreliance on trends is also criticized. While trends can be inspiring, designing an entire home based on fleeting viral trends can result in a generic, impersonal space that quickly becomes outdated. Doykhen suggests incorporating trendy elements as accents rather than foundational design choices, prioritizing personal reflection over algorithmic influence. All-white kitchens, though considered timeless by some, are viewed by Doykhen as sterile and lacking depth. She advises balancing light hues with warm tones, such as creamy whites, natural stone with movement, unlacquered metals, and varied cabinetry, to create a more inviting atmosphere. Finally, client behaviors such as requesting discounts and using prefab window treatments are highlighted. Darla Bankston May addresses discount requests by emphasizing the long-term value of investment pieces and offering alternative solutions like phased payment plans. Gabriela Eisenhart of Silo Studios expresses her dissatisfaction with premade drapery and shades, advocating for custom window treatments or at least custom hardware to elevate the space. Steph Schlegelmilch of Studio Seva dislikes retail store area rugs due to poor quality and ill-fitting sizes, recommending unique hand-knotted wool rugs or custom rugs fabricated from broadloom carpet as superior alternatives. #InteriorDesign #ClientPetPeeves #HomeDecorTrends #DesignTips #HomeRenovation #AccentWalls #KitchenDesign #FurnitureSelection #WindowTreatments

The article offers a detailed look into the professional life of Kirsty Vance, Associate Director of Interior Design at I-AM, an experience design agency. Vance's role is characterized by its dynamic nature, covering diverse projects in hospitality, food and drink, and retail banking, with notable clients such as Hedinn Bar & Kitchen in Iceland, KFC, and Sides Restaurant. She emphasizes that there is no typical day in her profession due to the variety of tasks involved, from preparing workshop materials and building 3D models for concept visuals to managing technical details for drawing packs. Her work is significantly influenced by hybrid working arrangements, allowing focused individual work from home and collaborative team sessions at the Shoreditch studio, where designers, directors, and account managers converge to review ideas and create. The scope of her involvement spans the entire design process, ensuring a constant influx of varied challenges. Vance shares her pride in two particular projects. The first is a hotel experience inspired by creator culture, which she found fascinating for its creative brief that encouraged pushing boundaries and incorporating humor through a 'parody' theme. The second is the Hedinn Bar & Kitchen in Reykjavik, Iceland, where the design concept was directly informed by the site's history as a steel factory and the dramatic Icelandic landscape. She describes translating the contrast of 'man versus nature' into organic forms and radiating chainmail drapes, creating a breathtaking dining experience. Visiting the completed space after the global pandemic was a particularly special moment for her. A significant challenge Vance discusses is imposter syndrome, a common struggle among professionals. She highlights that a genuine belief in one's work can cultivate confidence, which clients recognize as passion and expert energy, ultimately adding value to projects. Her early career provided crucial exposure to multidisciplinary studio environments, where she collaborated with graphic designers, gaining insights into creating comprehensive 'brand worlds'—a concept that has since become second nature to her. Vance defines an on-brand space by its ability to match a brand's energy and guide customer experiences subtly. She stresses that effective branding in physical spaces goes beyond overt messaging, focusing instead on sensory details like material textures, ambient sounds, and interaction dynamics, which collectively trigger emotional responses and create memorable narratives. Customer journeys are crucial for identifying potential issues and opportunities for enhancement, and these journeys must be tested against customer missions to ensure not only fulfillment but also enhancement, often aligning with digital touchpoints. I-AM employs various in-house tools for preliminary project stages, including Customer Journey workshops for idea exploration, Brand Key workshops for defining brand positioning and expression, and the application of Brand Archetypes to shape tone of voice and behavior. A core aspect of their methodology is creating detailed customer profiles to inform 'People Inspired Experiences.' When faced with creative blocks, Vance turns to unconventional sources like articles, stories, and folklore for inspiration, finding that unusual references often spark new ideas. Her dream project involves community-based initiatives, as explored in I-AM's 'Life-Led trends report,' aiming to create spaces that are meaningful and positively impact collective well-being. Her advice to her younger self would be to continuously ask questions and share ideas, as discussions are instrumental in leading to innovative outcomes. #InteriorDesign #BrandExperience #CreativeProcess #ExperientialDesign #CustomerJourney #ImposterSyndrome #DesignPhilosophy #CareerAdvice #CommunityProjects

Karina Espinosa, owner of KE Design, discusses her journey into entrepreneurship, drawing inspiration from her parents' dedication to their own business. She emphasizes the importance of hard work and passion in her career as an interior designer. Espinosa highlights that her determination to pursue a career she genuinely enjoys, rather than a job she dreads, led her to establish KE Design after gaining substantial experience and knowledge in the field. KE Design offers comprehensive interior design services, specializing in residential spaces and commercial buildings. The company provides window treatments and custom furniture tailored to clients' needs. Espinosa describes her design aesthetic as a blend of modern and transitional elements with an organic touch, prioritizing meticulous attention to detail to reflect each client's unique style. KE Design aims to create timeless spaces, whether they are large-scale projects or smaller refresh initiatives, guiding clients through a collaborative process to bring their visions to fruition. Espinosa attributes her current success to unwavering hard work, personal sacrifices, clear prioritization, and a strong vision. She notes that being a business owner demands constant engagement, often requiring a 24/7 work ethic. Responsiveness to clients and vendors is crucial, as it fosters strong connections essential for business growth. She also underscores the value of learning from both positive and challenging experiences, advocating for a positive mindset to significantly influence outcomes. When asked about recommendations for a visitor to Miami, Espinosa suggests an itinerary focused on enjoying the city's outdoor and culinary offerings. She highlights the appeal of spending time by the water, whether lounging on the beach, boating in the ocean, or taking a trip to the Florida Keys for a tropical escape. For dining, she recommends exploring diverse restaurants and mentions several favorites with great ambiance, including The Deck at Island Gardens, La Mar, Regatta Grove, Mila, and Cipriani. She also suggests notable sushi spots like Uchi, Omakai, Katana, and Paperfish, and stresses the quintessential Miami experience of trying a Cuban cafecito and croqueta. Espinosa expresses gratitude for the support and encouragement she has received throughout her journey. She dedicates her success to everyone who continues to support her, her loved ones who motivate her to achieve her goals, and her late mother. She credits her mother with instilling in her the passion and drive for design, emphasizing that the values taught by her mother continue to guide her in all aspects of her life and work. #InteriorDesign #Entrepreneurship #MiamiLifestyle #BusinessJourney #DesignServices #KEDesign #CareerPassion #ClientSatisfaction

The article presents an interview with Kristin Gray, an interior designer based in Los Angeles. Gray shares insights into the interior design industry, emphasizing that owning a design business extends beyond creative design to encompass business processes, marketing, logistics, and human resources. She highlights the importance of building personal connections and trust with clients, stating that successful interior design is ultimately about providing high-level client service with integrity. Gray recounts her professional journey, beginning in 2005 when she moved to Los Angeles after college with aspirations of working in design or architecture. Her first role was as an office manager at an architectural firm, where she acquired skills in AutoCAD and blueprint reading. During this time, she pursued further education, enrolling in a Design Psychology class at UCLA Extension, which combined her undergraduate background with her interest in design. This marked the start of a seven-year endeavor to earn her Master's in Interior Architecture, a period during which she simultaneously gained practical experience in the design field through various work opportunities. She reflects on her growth as a designer, stressing the value of self-belief, confidence in her abilities, and her commitment to creating homes that serve as havens for her clients. Gray also offers a suggested itinerary for a week-long visit to Los Angeles, focusing on diverse experiences. Her recommendations include spending an afternoon in the Downtown Arts District, particularly The Row, to explore Smorgasburg's food offerings, browse shops, and enjoy coffee at Go Get Em Tiger. Another day would involve a visit to Terranea in the South Bay for a stroll along the coastal walking path, a meal, and potentially a massage. For dining, she suggests Planta Cocina in Marina del Rey, noting its delicious food and appealing design. The itinerary also features exploring South Bay beach towns like Redondo and Manhattan Beach, complete with shopping, coffee or acai bowls at BlendzUp, food and drinks at Salt & Pearl, and dinner and entertainment at Belle Epoque. Cultural activities include visiting the Huntington for art and gardens and attending a show at the Hollywood Bowl. A relaxed day at the beach is also included in her ideal Los Angeles experience. In her 'shoutout' section, Gray expresses gratitude to the many individuals who have supported her career. She acknowledges past colleagues, friends, and her husband for their encouragement during challenging times, their motivation for professional advancement, their support for her education, their recommendations for new projects, and their trust in her work. Her website, 'kdgrayinteriors.com,' is provided as a resource for those interested in her work. The article encourages readers to nominate others deserving of recognition within the community, aligning with the platform's mission to highlight 'hidden gems' and foster community interaction. #InteriorDesign #BusinessOwnership #ClientRelationships #ProfessionalJourney #LosAngeles #TravelItinerary #LocalRecommendations #Gratitude

Kimley-Horn, a consulting firm, organized the Kimley-Horn/FIU Design Collab, an all-day landscape architecture design workshop for students at Florida International University (FIU). The initiative aimed to provide students with practical experience that simulates real-world industry processes and parameters. The event was orchestrated by five Kimley-Horn employees: Gregory González, PLA; Michelle Latte, PLA; Sami Trinchetto; George Puig, PLA; and Maggie Giraldo, PE. To further enhance the realism of the workshop, representatives from various governmental entities were invited, including two members from the City of Miami Environmental Resources group, one member from the Miami-Dade County Planning Department, and one member from the Miami-Dade County Transportation Department. This multidisciplinary collaboration allowed students to engage with diverse experts, mirroring the complexities of actual professional projects. The workshop commenced with a detailed presentation outlining the project, which was based on an authentic design criteria package developed by the Kimley-Horn team in 2022. This initial phase established the project's scope, expectations, and deadlines for the student participants. A notable aspect of the workshop was a hand-drawing session, where the team instructed students on the use of bases, overlays, and paper for manual design creation. This was a unique learning opportunity for the students, as their academic training predominantly involved digital design tools. Following the introductory and instructional segments, the twelve participating students were divided into three groups to begin developing their designs. Throughout this design phase, Kimley-Horn's landscape architects and other invited design experts circulated among the groups, offering personalized guidance and insights. These one-on-one discussions emphasized critical considerations such as civil engineering, environmental impact assessments, and urban planning issues. The experts provided practical tools and tips, helping students integrate these diverse elements into their designs. This mentorship aimed to broaden the students' understanding beyond purely aesthetic landscape design to include the practical and regulatory aspects of the profession. The culmination of the workshop involved each student team presenting their designs to the panel of multidisciplinary experts. During these presentations, the judges posed questions and highlighted potential challenges associated with the proposed designs. This required students to articulate and defend their creative and technical decisions, an experience that directly mirrored the real-world review processes for landscape architecture projects. The objective was to prepare students for the rigorous scrutiny and collaborative problem-solving inherent in professional practice. At the conclusion of the presentations, an $800 prize was awarded to the winning team, recognizing their exemplary design and presentation skills. The event concluded with a networking dinner, allowing all participating students to interact informally with the judges and other industry professionals. Gregory González, PLA, commented on the workshop's efficacy, stating that it provided students with a comprehensive understanding of what it means to be a landscape architect in professional practice, moving beyond theoretical knowledge. The initiative represented a significant investment in the professional development of aspiring landscape architects, offering them invaluable hands-on experience, direct connections with professionals, and the opportunity to work on a relevant, real-world project. #LandscapeArchitecture #StudentWorkshop #RealWorldDesign #FIUStudents #KimleyHorn #DesignCollaboration #ProfessionalDevelopment #EnvironmentalPlanning