Conceptual private members Club Unseen for Salone del Mobile is out of sight

Studiopepe, the multidisciplinary design agency led by Arianna Lelli Mami and Chiara Di Pinto, created Club Unseen as a pop-up club for this year's Fuorisalone, quickly becoming one of the most sought-after installations. Despite its discreet street presence, characterized by whitewashed industrial windows and a small neon logo, the club generated considerable buzz. Entry was granted via a sent tattoo of the club's circular logo, enhancing its exclusive and intriguing nature. The club was conceived as an informal refuge away from the usual crowded itineraries of Salone del Mobile. It was situated in a former late 19th-century warehouse on the ground floor of an elegant historic Milanese property in the Piazza Tricolore neighborhood. The space comprised six rooms, arranged in a linear fashion to suit the slender footprint of the warehouse. Studiopepe custom-designed much of the furniture, lighting, and finishes for Club Unseen. These bespoke elements were integrated with classic and contemporary pieces, wallcoverings, and curated items from approximately 30 brands, including Agape, &Tradition, de Sede, Dedar, and Tacchini. A central feature of Club Unseen was its bar, positioned between two lounge areas. This illuminated screen transformed the process of mixology into a performance art. Drinks were dispensed through a theatrical horizontal opening, revealing only the white-gloved forearms and hands of the bartenders, whose slow, exaggerated movements added to the dramatic presentation of cocktails. Geometric forms and grid patterns were prevalent throughout the club's interior, which was predominantly decorated in pastel hues and silver tones, contributing to a graphic and modern aesthetic. Even the staff's attire, consisting of white dungarees and pink Philippe Model sneakers, complemented this design theme. The design also incorporated numerous retro references, particularly from the Seventies. The reception area featured lacquered ceramic 'Haiku' tiles, designed by Studiopepe for Botteganove, which displayed a Tetris-like pattern inspired by the three-dimensional rhythm of Carlo Scarpa’s concrete architecture. A small room was entirely dedicated to a maxi-size sofa, a direct homage to the performances of the Radical Design movement of the Seventies, a period also celebrated in Vitra’s Night Fever exhibition. Studiopepe's bespoke pieces offered a contemporary reinterpretation of Seventies elements. Wall hangings like the 'Talisman – Ultra Talisman' combined mirrors and lighting with hand-knotted mohair and CC-Tapis fringes. The Cloud Nine neon tube chandelier for Tecnolux, suspended above the maxi sofa, introduced a disco element, which many consider an ultimate expression of Radical Design. Augmented reality was also integrated into the experience, with animated content accessible via the Aria app, offering various visuals on Studiopepe flyers tailored for social media. Club Unseen presented an innovative and immersive experience, blending exclusivity, performance, and a rich tapestry of design influences. #ClubUnseen #Studiopepe #SaloneDelMobile #Fuorisalone #DesignInstallation #MilanDesign #InteriorDesign #RadicalDesign #ConceptualArt #ClubUnseen #Studiopepe #SaloneDelMobile #Fuorisalone #DesignInstallation #MilanDesign #InteriorDesign #RadicalDesign #ConceptualArt

41 months ago

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