
Meet Megan Behrens
Megan Behrens, an interior designer, shares her insights into current and upcoming trends in the interior design industry, her entrepreneurial journey, strategies for maintaining team morale, and her approach to building a social media audience. She identifies fluted cabinets, appliance garages, and warmer neutrals as the three most impactful trends for the current year and extending into 2024. Fluted cabinets are noted for their ability to introduce texture and depth, adding sophistication and elegance to spaces with their rhythmic patterns. Their versatility allows them to blend seamlessly across various design styles, from modern to traditional. Appliance garages are highlighted for their functionality in creating clutter-free kitchen countertops by discreetly concealing small appliances, thereby contributing to an organized and streamlined aesthetic. Their integration with cabinetry maintains a cohesive look, optimizing space without sacrificing visual appeal. Warmer neutrals, encompassing shades like beige, tan, and greige, are praised for fostering a cozy and inviting atmosphere. These colors possess a timeless quality, serving as a versatile backdrop that allows for flexible integration of different decor elements and materials.
Behrens recounts her personal and professional journey, which began with a move from Chicago to Phoenix, where she was captivated by the unique architectural styles. A pivotal moment occurred when unexpected job losses led her to pursue her passion for design, enrolling in design school despite having a master's in accounting and a sales background. Her initial experience involved working part-time with a contractor, which provided invaluable insights into construction and client-contractor dynamics. This foundation eventually led her to establish her own design firm, driven by a desire for a more comprehensive creative outlet, including furniture design. She describes herself as relentless in her pursuit of design perfection, fostering a team that shares her commitment. The firm's success is largely attributed to client referrals, emphasizing their approach of truly listening to and collaborating with clients to bring their design visions to life.
Regarding team morale, Behrens emphasizes cultivating a familial atmosphere based on closeness and genuine connections. She prioritizes understanding her team members' lives and perspectives on the business, facilitating open communication through regular dialogue and quarterly reviews, often made enjoyable through activities like pedicures. A core value is family involvement, with her own family contributing to the business, from her daughters sharing their art to her husband assisting with assembly and technical support. This collaborative environment ensures that every team member feels supported and considered.
Her strategy for building a social media audience centers on storytelling. She shares the entire design journey with her followers, from initial observations and vision planning to execution. This transparent approach, showcasing the creative process, challenges, and transformations, fosters trust and engagement. She believes that inviting the audience into the creative process creates a shared excitement for design possibilities, building a community that appreciates the journey as much as the final aesthetic. This authentic interaction has been key to cultivating a loyal following and showcasing the artistry and dedication behind each project.
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