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Our New Collaboration Will Make Your Tabletop #SODomino
Domino has announced a collaboration with Lenox Corporation to launch a curated collection of dinnerware. This partnership aims to introduce vibrant and distinctly patterned tabletop items, catering to various design aesthetics. The inaugural Domino by Lenox line is designed to offer essential dinnerware, providing options for those seeking a complete new set or merely a few complementary pieces for their existing collection.
The collection features three distinct patterns, each embodying a unique character while aligning with the core ethos of Domino. The first pattern, named Optique, is set to debut at New York’s Tabletop Market. Optique draws inspiration from the grid-like appearance of digital pixelation, featuring an ombre effect with gradient blues, purples, and pinks. This design is described as simultaneously contemporary and classic, appealing to a wide range of consumers.
Kate Berry, Domino Style Director, revealed that the inspiration for Optique considered the typical Domino reader and market viability, including individuals registering for weddings or furnishing their first apartments. The concept for the ombre pixelation originated from observing cross-stitching gradients and the pixelated appearance of zoomed-in screenshots of colors. Despite its bold nature, the modern print is versatile and can be integrated into minimalist settings by pairing it with crisp white linens and simple table decor. To further accommodate a pared-back aesthetic, the Optique line also includes pieces in solid colors such as deep cobalt blue and soft peach, which are designed to create striking contrasts when layered.
Berry emphasized the collaborative nature of the design process between Domino and Lenox, highlighting that the collection was conceived with various complementary ideas, including regular ombre, pixelated versions, and solid colors with contrasting borders. Following its initial showcase at the Tabletop Market, Optique will be available for purchase nationwide in the fall on Lenox.com, in the Domino shop, and at select specialty retailers.
Two additional patterns, Technic and Gradiance, are also scheduled for release in the autumn. Technic is a vintage-inspired design that incorporates pale pinks, deep blue, and electric citron, reminiscent of retro arcade games. Gradiance offers a softer aesthetic with floral-inspired reds and pinks, presented in smudged brushstrokes that evoke the appearance of watercolors. Technic will be available at Bloomingdales, while Gradiance will be sold at Anthropologie.
Michele Barbone, CMO of Lenox Corporation, expressed enthusiasm for the partnership, stating that it reinforces Lenox’s position as a leading tableware and entertaining company in North America. She also highlighted the potential for growth opportunities that this new dinnerware brand presents. Domino echoed this excitement, affirming that the collaboration successfully translates their passion for entertaining into a collection that is simultaneously timeless, modern, and enjoyable.
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