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Make a (Pandemic) Statement. With a Coffee Table Book.
The article explores the enduring appeal and multifaceted roles of coffee table books, particularly highlighting their significance during the COVID-19 pandemic. It begins by establishing coffee table books as revealing personal interests, noting their substantial cost as an indicator of a keen interest. The author reminisces about their role in pre-pandemic social gatherings, serving as conversation starters and offering insights into hosts' personalities.
The history of coffee table books is traced back to the 16th century with Michel de Montaigne's writings, and their modern iteration is credited to David Bower, Executive Director of the Sierra Club, in 1961. Bower's vision for these books, particularly the Exhibit Format Series featuring works by Ansel Adams and Eliot Porter, emphasized large page sizes and dynamic imagery designed to invite readers to linger and engage deeply with the content. This deliberate design aimed to prevent the eye from encompassing an image in a single glance, fostering a more immersive experience.
The aesthetic appeal of coffee table books is a primary factor in their popularity. They are described as beautiful, chic, and often showstopping, serving as objets d'art that can intentionally enhance living room décor alongside elements like lamps or throw blankets. Their high production value, weight, and size contribute to their role as accent pieces. Furthermore, these books are highly curated, featuring the best images from photographers or compilations of extraordinary moments, even extending to cookbooks with glorious photos and personal stories. In an increasingly digital world, they offer a tangible, high-quality print experience that contrasts with the fast-scrolling nature of digital media.
Beyond their aesthetic value, coffee table books are presented as informative and substantive. The written content is carefully curated to inspire, provide meaning, and inform readers, often focusing on contemporary subjects that allow individuals to stay current and immerse themselves in living times. The information is typically presented in a simple and uncomplicated format, with text crafted to be as stylish and purposeful as the images themselves, conveying a cool, hip, and sleek impression.
These books inherently make a statement due to their grand format, bold images, and often provocative subject matter, naturally serving as conversation starters. More profoundly, they reflect the owner's personality and life, acting as a profound personal statement. Robert Klanten, founder of Gestalten, likens print books to vinyl records in the music industry, suggesting that as digital consumption grows, there's an increasing urge for tangible foundations that reaffirm individual identity. Coffee table books offer this tangible connection, helping readers to explore and solidify who they are.
The article concludes by emphasizing the particular relevance of coffee table books during the pandemic. In a time characterized by sameness and shapelessness, these books offer an opportunity to reconnect with past selves, embrace future selves through new hobbies, and make a personal statement. They are framed as mini works of art and storytelling tomes that can uplift and beautify the home environment, providing a small lifeline to formulate personal identity amidst global changes.
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