
Aurora James’s Closet Is Like Being in a Brooklynite’s Secret Garden
Aurora James, the creative director of Brother Vellies, offers a glimpse into her personal style, shopping habits, and the unique elements that define her Brooklyn home. She discusses her preference for online shopping, specifically MatchesFashion.com, which she praises for its curated selection. Alongside high-end retailers, James is a frequent visitor to flea markets and vintage stores like Stella Dallas, where she sources unique vintage blouses. A strong advocate for supporting fellow designers, especially women, she engages in product trades with friends like Ace & Jig, Ulla Johnson, and Ryan Roche, fostering a sense of community and shared resources within the fashion industry. James reflects on a memorable Gucci dress, humorously recalling it as her 'wedding dress' for a CFDA/Vogue Fashion Fund awards night, an event where she unexpectedly won, experiencing happiness rather than the anticipated tears of disappointment.
Her home environment is a testament to her philosophy of surrounding herself with beloved items accumulated over eight years. She cherishes a driftwood coffee table sourced from LA, highlighting her appreciation for unique and meaningful pieces. When it comes to beauty, James maintains a consistent and minimalist routine. She is a devoted user of coconut oil and Lucas' Papaw, incorporating Aesop oil for nighttime hydration and various Origins moisturizers for daytime use, including 'A Perfect World' and 'Make a Difference Plus+'. She also emphasizes the importance of regular facials, preferring a low-key establishment called Audrey in Bedford, recommended by a makeup artist. James describes herself as 'not a big makeup person,' opting for a natural look with occasional use of eyebrow gel from brands like Anastasia and Glossier Boy Brow, and she made a conscious decision to stop waxing or plucking her eyebrows, rejecting conventional beauty standards.
James also integrates her professional life and ethical considerations into her personal style. She mentions a shirt from Kenya, acquired through the 'T-Shirt Project,' an initiative that repurposes vintage shirts found in landfills in Kenya. This project aims to provide skills training using the proceeds and raises awareness about the environmental impact of discarded clothing in developing countries. As a lover of vintage, she often finds 'diamonds in the rough' during her trips to Kenya. Her passion for vintage extends to furniture, with regular visits to the Brooklyn Flea and interactions with furniture vendors. She proudly recounts finding vintage Milo Baughman pink swivel chairs on Craigslist for a low price, which she later rented out for a significant profit, demonstrating her keen eye for valuable vintage finds. Her home decor style is characterized by a love for vintage, brass, pink, and an abundance of plants, which she embraces even when they inevitably die, understanding it as a natural process.
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