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Bar Bianchi Brings a Taste of Milanese Aperitivo Culture to the East Village
Jon Neidich, founder of Golden Age Hospitality, expands his portfolio of downtown New York City establishments with Bar Bianchi, a Milanese-style aperitivo bar located in the East Village. This new venture marks a shift from his previous French-inspired concepts, such as Elvis and Le Dive, demonstrating his versatility in capturing different European aesthetics and culinary traditions. Bar Bianchi draws inspiration from Milan's aperitivo culture, a pre-dinner social ritual involving drinks and complimentary snacks, designed to stimulate the appetite and senses.
The establishment's design, a collaboration between Neidich, Golden's creative director Andrea Johansson, and long-time collaborator Sam Buffa, evokes the charm of 1920s and 1930s Italian cafés with modern touches. The interior features a diamond-checkerboard floor crafted from Italian clay tiles, custom millwork reminiscent of classic Italian cafés, and a mix of salvaged space-age sconces from the Czech Republic alongside vintage Italian glass sculptural sconces. The central zinc and Formica bar is complemented by an aged mirrored wall and an Art Deco canopy. This design is also influenced by Milan's Fondazione Prada’s Bar Luce, designed by filmmaker Wes Anderson, and indirectly nods to the Milan-based bicycle brand Bianchi, reflected in vintage bicycle posters and the bar's name. The chosen interior green hue, however, is noted to be more pistachio than Bianchi's iconic celeste green.
The food and beverage program, led by chef Nicole Gajadhar and Cody Pruitt, offers a concise Italian menu with a focus on antipasti, ranging from $7 to $24, suitable for an aperitivo experience. The menu also includes a selection of central Italian pasta dishes, larger main courses such as branzino, steak tagliata, and veal Milanese, and classic Italian desserts. Noteworthy small bites include prosciutto melone and house-made mozzarella for the Caprese salad. The tuna tonnato, while thinly shaved, was described as having an overly heavy dijon sauce. A mushroom tortellini in brodo, served as a piatti del giorno, presented a traditional pasta in a broth reduction, deviating slightly from the typical liquid broth presentation.
The drink menu is exclusively Italian, featuring a selection of wines, Negronis, and three signature Bianchi cocktails, alongside spritzes. The Aperol Spritz is highlighted for its authentic preparation and presentation. A key aspect of an authentic aperitivo, the provision of complimentary snacks, is met at Bar Bianchi with in-house made, waffle-knit potato chips and plump Castelvetrano olives, reinforcing the cultural accuracy of the concept. This adherence to tradition, combined with Neidich's flair for theatrical design, positions Bar Bianchi as a promising addition to New York City's hospitality scene, awaiting warmer weather to fully showcase its indoor-outdoor appeal.
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