Euro finishes come to America

Recent trends observed at prominent industry events like the Kitchen and Bath Industry Show and the International Builder Show indicate a sustained increase in the demand for premium European finishes for various wood products, including furniture and cabinets. These finishes offer a wide spectrum, from ultra-high gloss to sophisticated satins. In response to this growing trend, Sherwin-Williams has introduced Sayerlack brand finishes across the United States. Previously, Sayerlack finishes were exclusively available in Europe. However, following its acquisition of the Italian brand, Sherwin-Williams commenced manufacturing Sayerlack formulas domestically, thereby making what company officials refer to as "advanced European technology" accessible to wood product finishers in America. Sherwin-Williams is currently marketing two distinct product families under the Sayerlack brand. The first is a waterborne clear finish designed for interior applications, while the second is a formaldehyde-free premium polyurethane finish. The waterborne finish, Sayerlack Hydroplus AF71, is highlighted by Sherwin-Williams as having overcome common drawbacks associated with earlier generations of waterborne finishes. Joe Kujawski, business director for wood segments at Sherwin-Williams, characterizes Hydroplus as a highly user-friendly, advanced waterborne coating. He notes its crystal-clear appearance both in the container and on the finished product, its rapid drying time, and its enhanced tolerance to varying climatic conditions. Kujawski also emphasizes its superior flow and leveling properties. Addressing a frequent concern with waterborne finishes, Kujawski states that the Hydroplus formula effectively prevents grain raising. He explains that the perfected solvent blend minimizes the actual water content, and the water flashes off quickly, preventing prolonged contact with the wood that typically causes grain raising. Developed in Italy, Hydroplus is said to produce a luxurious final finish with a feel similar to polished marble, and it does not require specialized training or equipment for application. An optional catalyst system is available to further boost the finish's durability and performance. Sherwin-Williams anticipates that Hydroplus will gain popularity among wood product finishers as there is an increasing demand for environmentally responsible finishing alternatives. Kujawski points out the significance of this trend for businesses aiming to increase volume post-recession, as they often face permit restrictions on volatile organic chemicals (VOCs). He acknowledges that some customers may be hesitant about waterborne finishes but believes Hydroplus's quality and application process will impress them. Kujawski asserts that these modern waterborne finishes are a significant improvement over their predecessors, matching or surpassing solvent-based finishes in performance while also enhancing indoor air quality for workers due to minimal harmful substances. For applications requiring a solvent-borne finish, Sayerlack offers its Premium Polyurethane. This high-performance, formaldehyde-free alternative to acid-cured resin technology combines fast drying, excellent clarity, and good vertical hang with a long pot life and scratch resistance. These attributes make it particularly suitable for residential furniture, kitchen cabinets, and other interior wood products. Given its durability, Sayerlack Premium Polyurethane holds potential for high-traffic and high-abuse environments, such as hospitality furniture and cabinetry. Kujawski cites Marriott vacation clubs as an example of organizations interested in this finish to reduce furniture maintenance costs, noting that polyurethane offers greater durability than lacquer for commercial use. Kujawski mentions that the Sayerlack polyurethane dries somewhat slower than conversion varnish and requires dust control in the shop for optimal application. As a more hazardous material than the waterborne product, adequate respirators are essential for finishers. Despite these considerations, he highlights its high build, where one coat can achieve the appearance of two coats of a standard quality polyurethane, potentially reducing the number of required applications. It can also be buffed and polished to correct minor imperfections like dust or orange peel. A key characteristic of trending European finishes is their gloss level. Both new Sayerlack finishes are available in five sheens, offering a broad range of aesthetic options. Kujawski observes a growing preference for the high-end European look, characterized by high gloss and a very clean finish, although lower sheens remain dominant. He emphasizes that high-gloss finishes magnify any imperfections, necessitating higher-quality materials with superior flow and finish properties. To ensure reliable supply and avoid potential supply chain issues, Sherwin-Williams made the strategic decision to manufacture Sayerlack finishes in the United States rather than simply importing them from Europe. Kujawski states that this domestic production ensures a more consistent supply for finishing shops. All Sayerlack finishes are available through Sherwin-Williams Product Finishes locations across the U.S. and Canada. Further information on Sayerlack products can be found on their website, sayerlack.com/en. In summary, the article details the introduction of Sayerlack's European finishes to the American market by Sherwin-Williams, emphasizing the benefits of both the Hydroplus AF71 waterborne clear finish and the Premium Polyurethane. It covers their technical advantages, environmental considerations, application characteristics, and suitability for various wood product applications, reflecting the evolving preferences in the finishing industry. #SayerlackFinishes #SherwinWilliams #EuropeanFinishes #WaterborneFinishes #PolyurethaneFinishes #WoodFinishing #CabinetFinishing #FurnitureFinishing #VOCCompliance #SayerlackFinishes #SherwinWilliams #EuropeanFinishes #WaterborneFinishes #PolyurethaneFinishes #WoodFinishing #CabinetFinishing #FurnitureFinishing #VOCCompliance