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Everything You Need to Know About Staging Your Home on a Budget
The spring season marks a peak period for the local housing market, where first impressions significantly influence home sales. Home staging, which encompasses redecorating, furniture rearrangement, decluttering, and other aesthetic strategies, is crucial for presenting a home in its most appealing light. Susan Klaich, owner of Pittsburgh-based Nest Style and Staging Co., drawing from 25 years in design, emphasizes the importance of making a home attractive to buyers. For homes that are already furnished, Klaich implements a 'light staging' approach, working with existing decor to enhance its appeal. This can involve repositioning furniture for better flow and introducing accent pieces such as decorative pillows, wall art, area rugs, or coffee tables to elevate the interior's aesthetic. Once the home is sold, these temporary staging items are removed.
For those aiming to stage their home on a budget, Klaich advocates for repurposing and restoring existing decor through DIY projects, like crafting benches or headboards from available materials. She also highlights the availability of inexpensive interior design finds from online retailers such as Amazon or Wayfair, suggesting that a high-end 'Restoration Hardware look' can be achieved more affordably with careful sourcing. Mirrors, faux plants, and flowers are cited as classic, accessible items that can instantly enhance a home's decor, and she recommends exploring stores like HomeGoods for budget-friendly alternatives to pricier establishments.
Keller Williams real estate agent Jean Ou supports Klaich’s recommendations, pointing to national retailers like TJ Maxx, At Home, and IKEA as excellent sources for stylish, affordable pieces that improve a home’s overall aesthetic. Ou also mentions occasional purchases from Target for smaller items, particularly when staging more expensive homes that require modern styles. The primary goal of staging is to create an inviting environment that appeals to a wide range of potential buyers. To achieve this, Ou prefers neutral colors for both paint and furniture, as these allow the home’s inherent qualities to shine through and enable prospective buyers to more easily envision themselves living in the space. Lighter colors are frequently used to make rooms appear cleaner and brighter.
While virtual staging technology is increasingly used in online listings to attract initial interest, Ou stresses the continued importance of physical staging for in-person viewings. She notes that while virtual staging can draw eyes to a listing, an empty home upon physical visit can be disappointing. Investing in professional staging offers significant benefits to sellers, as staged homes tend to sell more quickly and at higher prices. Ou estimates that effective staging can lead to a 3 to 5 percent increase in home sales prices, underscoring the financial advantage of presenting a home in its best possible condition.
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