
Cut from the same cloth: Sam Reich, managing director of Tibor
Sam Reich, the grandson of the late Hungarian-born designer Tibor Reich, is embarking on a mission to revive his grandfather's celebrated designer textile brand, Tibor Reich. Tibor Reich revolutionized post-war British interiors with his vibrant and textured textiles, which adorned prestigious locations ranging from Clarence House to the cabins of luxury ocean liners and even the upholstery for Concorde. The original mill near Stratford-upon-Avon closed in 1976, and the brand lay dormant for decades after Tibor's death. However, in late 2017, Sam Reich decided to relaunch the brand, driven by a desire to preserve his grandfather's legacy and reintroduce his unique designs to contemporary interiors.
Reich, who previously founded a successful music streaming business at age 13, dedicated a year to meticulously studying his grandfather's extensive archive, which comprises 30,000 designs and numerous historical documents. He also enlisted the expertise of his great-uncle, interior designer David Bentheim, who had worked with Tibor in the 1960s, to guide the relaunch and ensure the designs resonate with modern interior designers. The relaunch began with a curated selection of 10 designs in five colorways. The manufacturing process for these fabrics is described as complex and meticulous, starting with the sourcing of specific wools, followed by yarn spinning, dyeing, twisting, weaving, and finishing. This hands-on approach to production, differentiating it from common practices of buying stock yarn, is crucial to achieving the distinctive textures and originality of Tibor's fabrics.
Tibor Reich's inspiration for color often stemmed from Hungarian peasant outfits, reflecting his family's background in textile manufacturing in Budapest. After studying textiles in Vienna and then at Leeds University, he established his mill in Stratford-upon-Avon in 1946. Initially designing fabrics for leading couturiers like Norman Hartnell, he pivoted to interiors due to a significant tax loophole on couture fabrics. This shift allowed him to introduce a fashion-forward approach to furnishings, an ethos the revived brand continues to champion.
The brand reached its peak during the Festival of Britain in 1951, where Tibor unveiled his deeply textured fabrics in daring colors like kingfisher blue, sunshine yellow, and Siamese pink, a stark contrast to the post-war drabness. He ingeniously blended yarns to create rich textures and designed fabrics for the Royal Shakespeare Company, naming them after Shakespearean characters. His work quickly gained traction with major furniture manufacturers such as Ercol and G Plan. Furthermore, Tibor's textiles found their way into luxury ocean liners, including Cunard's _TSS Olympia_ and the _Queen Mary_, with notable designs like 'Zebra' and 'Shaftsbury' adorning their interiors.
Sam Reich is committed to building upon this legacy. The new Tibor brand is actively engaged in bespoke projects, creating custom deep-textured weaves for superyachts with exclusive modernist interior designers in Paris. The comprehensive archive allows for extensive bespoke work, which currently accounts for half of the brand's orders. Upcoming commissions include fabrics for the Soho House in Shepherd’s Bush. While some classic designs, such as Royal Boucle and Princess (created for Princess Elizabeth), are being reproduced exactly, others are adapted for contemporary tastes. The brand is also developing outdoor fabrics from popular Tibor designs. With new representation in Paris, New York, and Los Angeles, Sam Reich aims to re-establish Tibor's unique designs globally, leveraging his business acumen and his grandfather's iconic heritage to ensure these beautiful textiles once again grace the world's most sophisticated ships and homes.
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