Meet Josniel Fiallo | President

Josniel Fiallo, President of Rex Fabrics, discusses how his company distinguishes itself in the fabric and textile industry. Unlike many fabric stores, Rex Fabrics provides an extensive range of services directly related to the fabrics they sell. The company operates an in-house atelier with over 25 years of experience, offering haute couture services, also known as "servicio de alta costura" in Miami. This atelier specializes in custom-made dresses, ranging from jumpsuits to elaborate ball gowns, and particularly focuses on unique bridal gowns. Fiallo emphasizes empowering women by providing custom options that allow brides to feel and look their best, rather than conforming to standard designs. The availability of two in-house tailors further sets Rex Fabrics apart, ensuring personalized service for clients. Rex Fabrics also caters to men's fashion with bespoke tailoring services for suits, sports jackets, dress shirts, and guayaberas, which are popular in South Florida's tropical climate. The company handles diverse client requests, from wedding tuxedos to boardroom pinstripes, while upholding the highest standards of bespoke tradition. Beyond apparel, Rex Fabrics extends its services to home décor, offering custom upholstery for both indoor and outdoor furniture. This includes decorative services such as custom-made curtains, drapes, and furniture cushions, as well as reupholstery. As a Sunbrella® dealer, they provide hundreds of Sunbrella® fabric options for updating outdoor spaces. Fiallo shares his 22 years of experience in the fabrics and textile industry, highlighting his lifelong passion for fashion. He developed his skills at Rex Fabrics, which was already recognized as a premier fabric store in Miami. His journey began at the company's first location in Coral Gables, where he was captivated by the wide array of luxurious fabrics, including Brocades, Embroidered Tulles, Printed Silks, Embroidered Lace, Printed Chiffon, and Mikado Zibeline. He notes that exceptional customer service has always been a cornerstone of Rex Fabrics, a quality he believes is often lacking in contemporary retail environments. Fiallo acquired the store and leveraged his existing fashion knowledge to ensure continued success, contrasting his approach with competitors who might struggle due to a lack of focus on exclusive products or inadequate customer service. Regarding brand loyalty, Fiallo stresses the importance of communication and valuing customers as the company's most significant assets. He advocates for consistent engagement with clients to keep them informed and foster a sense of appreciation, which, in turn, promotes loyalty. Staying connected can also encourage customers to interact on social media, share content, and generate new referrals through word-of-mouth marketing, which he finds highly effective. He advises fabric stores in Miami to prioritize client loyalty by developing and maintaining relationships through personalized, focused communication. An example provided is implementing a communication plan upon a customer's purchase of a custom dress, bespoke suit, exclusive fabric, or upholstered item. This strategy not only gathers data but also builds a strong, lasting relationship, making clients feel valued and appreciated. Fiallo also provides insights into building social media presence, emphasizing that the objective is to cultivate an active online community rather than merely accumulating followers. The key has been to post original content, showcasing new products, vendor displays, custom-made dress results, and fashion-related information. This strategy has proven effective for Rex Fabrics, a company with over 30 years of presence in Miami, enabling them to expand their market and continuously acquire more inventory to meet customer demand for exclusive fabrics. #FabricStore #HauteCouture #BespokeTailoring #CustomUpholstery #HomeDecor #CustomerService #BrandLoyalty #SocialMediaStrategy #TextileIndustry #FabricStore #HauteCouture #BespokeTailoring #CustomUpholstery #HomeDecor #CustomerService #BrandLoyalty #SocialMediaStrategy #TextileIndustry