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Hotel review: A by Adina – redefining premium ‘hotel-living’ in Vienna

The A by Adina hotel, marking its European debut in Vienna, presents a premium apartment hotel concept that redefines 'hotel-living.' Occupying five floors of the 180-meter-tall Danubeflats, this establishment by Australian-born TFE Hotels combines the sophistication and services of a high-end hotel with the independence and comfort of apartment living. This approach caters to a growing trend among travelers seeking home-from-home amenities complemented by luxury hotel services. The hotel offers 120 premium studios and one- and two-bedroom apartments, each designed to provide individual, flexible, and stylish living spaces. These units are equipped with their own kitchens and work areas, making them suitable for both extended stays and short breaks. The unique architecture of the Danubeflats building ensures that each room has a distinctive layout, with sizes ranging from 23 sqm for studios to 96 sqm for two-bedroom apartments. Guests can enjoy panoramic views of Vienna from a private infinity pool, utilize saunas, and access a state-of-the-art gym. The on-site bar and restaurant, Lottie’s, operates under the ethos of 'a little luxe, a little laid back,' focusing on exceptionally well-executed simple offerings. In collaboration with BWM Designers & Architects, the interior design of A by Adina Vienna Danube harmoniously blends European architectural sophistication with Australia’s relaxed elegance. Recognizable Viennese elements, such as herringbone wooden floors and the use of Cipollino marble in kitchen areas—a material favored by modernist architect Adolf Loos—are subtly integrated. These are complemented by colors, patterns, and textures inspired by Australia’s natural landscapes, featuring soft, earthy tones contrasted with deep blues and greens that evoke Australian skies and oceans. Bespoke wallpaper features curved lines, mirroring the Australian landscape, a motif that is geometrically reiterated in custom-made lighting and specially designed carpets, where the curves are looser, suggesting flowing water. The corridors are intentionally decorated in dark tones to heighten anticipation for the naturally lit rooms, which benefit from expansive floor-to-ceiling glass windows. Ceilings are painted to match the walls, creating an illusion of greater space by eliminating color barriers. Extensive use of wood contributes to the interiors' softness and warmth. Erich Bernard, CEO and Founder of BWM, explained the design philosophy. The vision was not to overtly replicate Vienna within the hotel, as the city already surrounds it. Instead, the focus was on a subtle integration of Viennese elements with the A by Adina concept, creating a unique fusion. Bernard emphasized the importance of authenticity in the narrative, aiming to combine two distinct elements rather than separating them. He highlighted the principle of synthesis, bringing together the Viennese and Australian influences in a coherent and unified manner. A deliberate design choice in Lottie's, for instance, involved leaving the ceiling exposed to reveal the building's structure, adding texture and character. The selection of real wood and bespoke materials was crucial for conveying the desired atmosphere and narrative depth. Bernard also underscored the importance of timeless design for sustainability, advocating for creations that transcend fleeting trends to ensure longevity. The A by Adina hotel successfully embodies a luxury lifestyle hospitality experience, encapsulated by Lottie’s ethos of 'a little luxe, a little laid back,' by providing a unique environment that merges comfort, luxury, and cultural synthesis. #HotelReview #LuxuryTravel #ApartmentHotel #Vienna #HotelDesign #InteriorArchitecture #EuropeanDebut #PremiumAccommodation #HospitalityDesign #HotelReview #LuxuryTravel #ApartmentHotel #Vienna #HotelDesign #InteriorArchitecture #EuropeanDebut #PremiumAccommodation #HospitalityDesign
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