
Why designers are turning to The Container Store to create custom closets for clients
The Container Store has actively worked to establish itself as a valuable resource for interior designers since the launch of its trade program in early 2019. A core component of this initiative has been the expansion of its custom closet offerings. Initially featuring the Elfa system, the brand now provides four distinct systems: Elfa Classic, Elfa Décor, Laren, and Avera. Each system boasts a wide array of customizable features and finishes, offering flexibility to designers and clients alike.
Margery Hurlbut, director of marketing for The Container Store, highlights the success of the trade program, noting that designers appreciate the company's ability to assist with every stage of closet design, from planning and measuring to installation. This comprehensive support allows The Container Store to function as an extension of a designer's team, streamlining the process for custom closet projects.
Natalie Myers, principal of Los Angeles-based Veneer Designs, exemplifies the appeal of The Container Store's offerings for designers who may not specialize in closet design. Myers admits that closet design is not her expertise and routinely refers clients to The Container Store. She praises the aesthetic quality of their systems, stating they rival custom-built cabinetry, while freeing her from the design complexities. Myers discovered the Avera line through a client project and was so impressed that she integrated it into her own home, transforming her closet into an architectural feature by removing its folding doors.
For designers who do specialize in closet design, such as Lisa Adams, also based in Los Angeles, The Container Store serves as an effective fabrication solution. Adams appreciates the extensive options for finishes and details, which allow her to realize her custom designs. She specifically cites the Laren system's capacity to accommodate floor-to-ceiling cabinets, complete with baseboards, trim, LED lighting, and glass-front drawers. Adams found the process efficient and the final product for her client to be of high quality.
The Container Store continues to enhance its trade program, aiming to provide even greater flexibility for designers and architects. One significant advancement is the ability for designers to create entire closet systems virtually, eliminating the need for in-person store visits. For those who prefer to shop in person, the company offers exclusive appointments for trade program members before regular store hours. Hurlbut expresses satisfaction in observing the diverse ways designers integrate The Container Store's systems into their projects, noting the unique personality each space develops through chosen finishes and accessories, resulting in beautifully executed designs.
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