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Atlas Concorde, Marvel Meraviglia collection
Atlas Concorde has introduced Marvel Meraviglia, a new ceramic series within its Marvel World family, which celebrates the timeless elegance of Calacatta marble. This collection specifically honors Calacatta Meraviglia, a marble renowned for its luminosity, fine-grained white background, and distinct veining, making it a prestigious choice for refined interior design projects. The Marvel World range, initiated over a decade ago, aims to translate the appeal of exquisite marbles into ceramic surfaces.
The Marvel Meraviglia collection meticulously captures the nuances, mottling, and delicate textures of the original Tuscan Calacatta marble, offering a versatile array of design solutions. The aesthetic research behind the collection involved reinterpreting soft, neutral tones such as Calacatta Bernini and Silver Majestic, alongside the sophisticated Grigio Elegante. The collection also features the classic black and white combination, contrasting the white of Calacatta Meraviglia with the deep, dark tones of Black Origin. Atlas Concorde's detailed approach ensures a realistic rendering of marble's graphic marks and natural colors, with various formats available to imbue surfaces with an absolute elegance.
In addition to existing glossy, matt, and textured finishes, the collection introduces Velvetech technology. This innovative surface treatment, inspired by polished natural stones, enhances visual and tactile effects, creating a silky and iridescent reflection reminiscent of precious fabrics. This technology allows for a highly sophisticated ceramic interpretation of marble.
The Marvel Meraviglia collection is further distinguished by a significant collaboration with Zaha Hadid Architects. This partnership has resulted in the creation of the Diamond decor, a contemporary pattern that reimagines the concept of mosaic. While drawing inspiration from Cosmatesque mosaics, which feature intricate weaves of marble and glass inlays, Diamond evolves this tradition by portraying transformation through the progressive dissolution of modular forms. This creates a dynamic metamorphosis, where intersecting elements disrupt traditional geometric patterns, suggesting the insertion of a foreign body into a crystalline structure.
Efrem Grasselli, Global Marketing Director at Atlas Concorde, highlights that the Diamond decoration represents a fusion of diverse styles and values, pushing the boundaries of contemporary decorative design. Paolo Zilli, Associate Director at Zaha Hadid Architects, explains that the Diamond design was a result of extensive studies and close collaboration with Atlas Concorde's technical teams. The design process allowed for creative autonomy, exploring the interplay between repetitive pattern decoration and Zaha Hadid Architects' distinctive parametric approach. The final outcome effectively responds to the specific design brief, evolving beyond classic mosaic patterns to offer a fluid and transformative surface design. This collaboration underscores Atlas Concorde's commitment to combining traditional aesthetic appeal with modern architectural innovation.
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