All The Cool Scandi Girls Seek Out This Under-The-Radar Swedish Rug Brand

Malin Glemme, the founder of Layered, a 10-year-old Swedish rug brand, established the company in 2015 after being unable to find a rug that met her aesthetic preferences, leading her to design her own. Layered's handmade rugs are characterized by their blend of Scandi minimalism and vibrant color combinations. The brand aims to interpret trends through its unique lens, focusing on personal touches and designs with enduring appeal, rather than strictly adhering to transient trends. The Stockholm showroom displays a variety of rugs, from geometric patterns in unique color pairings to durable jutes with delicate scalloped edges, and sophisticated solid tones like ocher and ruby. Glemme observes current trends and anticipates future directions in rug design. She highlights the importance of balancing contrasts in interiors, such as bold colors with raw textures or vintage pieces with contemporary items. This approach is reflected in Layered's designs, which feature unexpected color pairings like cobalt and salmon in checkerboard patterns, or butter yellow with wine and cornflower. While geometric patterns remain popular, there is a growing interest in more organic, soft forms and tonal designs. Glemme notes a shift towards solid-colored rugs in rich, unexpected hues like olive and chocolate. This 'quiet boldness' is appealing because it establishes a room's mood without relying on patterns that might quickly become dated. Flatweaves are currently experiencing a surge in popularity, offering a practical yet refined alternative to high-pile carpets. They are easier to clean and do not shed, making them a favored choice. Layered's Röllakan collection is a bestseller, and Evelina Kroon’s jute flatweave is particularly popular. Glemme also emphasizes that a new rug doesn't necessitate redecorating an entire room. Instead, a new floor covering can enhance the existing furniture by adding depth and warmth, effectively transforming the room's energy. She advises against starting a home's decor from scratch based solely on a rug, highlighting its ability to complement and elevate current furnishings. #ScandiDesign #RugTrends #LayeredRugs #MalinGlemme #InteriorDesign #HomeDecor #FlatweaveRugs #ColorPalettes #ScandinavianStyle #ScandiDesign #RugTrends #LayeredRugs #MalinGlemme #InteriorDesign #HomeDecor #FlatweaveRugs #ColorPalettes #ScandinavianStyle