
Ever Wonder How a Color of the Year Is Selected? Experts Spill the Secrets
The Color of the Year (COTY) is a significant annual design trend that aims to capture the prevailing spirit of the time and inspire interior design choices. Experts from leading brands such as HGTV Home by Sherwin-Williams, Valspar, and York Wallcoverings reveal that the selection process is a sophisticated blend of data analysis, observation, and creative foresight, extending 1-2 years before the official announcement. This meticulous approach ensures the chosen hue is not merely a fleeting trend but a meaningful representation of cultural attitudes and a forward-thinking design direction.
Sue Kim, Director of Color Marketing at Valspar, describes the COTY as "trend-worthy, forward-thinking, beautiful, and livable," acting as a cultural moment to ignite conversations around color. Carol Miller, a trend expert with York Wallcoverings, emphasizes that COTY selections build excitement and connect interiors with the artistry and glamour seen in other industries like fashion. Beyond identifying trends, these color choices help consumers visualize new colors and combinations, encouraging them to incorporate these hues into their homes in innovative ways. Ashley Banbury, Color Marketing Manager at HGTV Home by Sherwin-Williams, notes that their brand often creates a "Color Collection of the Year," with the COTY representing the overarching theme and feeling of the collection. The accompanying photography and design ideas showcase the featured color, alongside complementary shades and versatile applications, offering a comprehensive palette for a cohesive and fresh look. The COTY serves as a strategic tool, providing direction for color selection, stimulating innovative home design projects, and offering creative solutions for homeowners and DIY enthusiasts.
The selection process is deeply rooted in extensive trend research across various sectors, including pop culture, media, fashion, design, technology, and food. Experts continuously research and observe global lifestyle trends to understand how people are living and what colors they are gravitating towards for their homes. This also involves examining emerging and long-standing design and decorating preferences specific to home interiors. Brands also analyze their internal data, such as sample orders and paint tint particulars, to forecast upcoming color trends. York Wallcoverings, for instance, monitors the trend curve of current and future production colors, combining this with sales data, consumer polls, and runway fashion insights to identify dominant or recurring colors.
Market factors and distribution channels also play a crucial role, influencing selections based on the target audience, the typical scale of spaces, and how the color interacts with other design components to create aesthetic coherence. For wallcoverings, the diversity of the chosen color and its ability to complement various interior design styles are paramount due to the large-scale nature of their application. Predictive research is another critical element, where experts anticipate what will be culturally relevant during the year the color is launched. For example, research for the 2025 Color Collection of the Year, "Naturally Refined," indicated a societal need for calm and quiet in homes, influencing the selection of soothing tones to counter external pressures. The research, analysis, and evaluation are ongoing, with experts constantly observing the evolution of design aesthetics and how colors respond to these shifts. Although chosen years in advance, COTY selections are expected to gain momentum, growing in presence rather than being transient trends. While various brands release their own COTYs, similarities often reflect broader cultural shifts and nuanced industry changes, representing a harmonious blend of art and science in color forecasting.
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