Meet Dana Mooney

Dana Toledo's journey began in Los Angeles, where she established her career as a hospitality interior designer. She relocated to LA from Atlanta in 2014 and developed a strong connection to the city, building her chosen family and professional network. In the summer of 2021, after a 5-month layoff due to the pandemic from a respected design firm, she experienced a pivotal shift. This period, while challenging due to reduced staff and increased workload, offered invaluable creative and professional growth and mentorship opportunities. The shift to remote work in March 2020 freed up commute time, allowing Toledo to rediscover metalsmithing, a craft she had recently picked up. Her enjoyment in interior design involved material curation during the concept phase, appreciating the process of combining diverse materials like metals, fabrics, stone, glass, wood, and wallpaper to form cohesive palettes. This tactile satisfaction translated into metalsmithing, where she found flow and could spend hours filing, sawing, and hammering metal to create jewelry. Upon being laid off, Toledo launched a collection of ten rings, selling seven within 48 hours, suggesting a potential livelihood as an independent artist. However, a mutual decision to end her relationship with her partner put her jewelry plans on hold as she prioritized finding new housing. Initially set on staying in LA, the financial strain of zero income made living alone daunting. She quickly pivoted, signing a lease for a loft in Atlanta three weeks before her LA lease ended. With limited funds and no clear job prospects, she left LA, a city she loved, to return to Atlanta, a place she had previously vowed never to revisit. The initial months in Atlanta were challenging. The city had changed significantly, and she was starting anew, compounded by personal losses earlier that year. Despite anxiety from unemployment and limited resources, perseverance eventually led to positive changes. She secured a website design client, leveraging a bootcamp course she had taken, and received a call for a remote, part-time position from her first interior design job in LA. Toledo credits this turnaround to the principle of starting with what one has and doing what one can. Moving back to Atlanta, though impulsive, proved transformative. She rejected the option of moving in with her mother in Texas, fearing complacency, as her ambitious nature required a catalyst to pursue her dreams of becoming a successful multidisciplinary artist and creative entrepreneur. Toledo later launched Medjo Rebelde, translating to “A Little Rebellious” in Tagalog, a brand born from years of self-discovery and challenging cultural expectations within her Filipino upbringing. Despite early artistic inclinations, her father discouraged art, labeling it “useless,” which led her to abandon art for 15 years. Coming from a family of medical professionals, she pursued a science-oriented academic path, moving from pre-pharmacy to IT, then Exercise Science, ultimately graduating with a B.S. in Exercise & Health Science, aiming for a doctorate in Physical Therapy. Her interest in interior design was initially rejected by SCAD. A year into living in LA, inspired by the city's diverse creative influences, she reconsidered grad school and enrolled in UCLA’s Interior Design & Architecture program, simultaneously starting her career as a hospitality interior designer. This marked LA as a place that allowed her to embrace her creative identity, while Atlanta facilitated its full adoption. The decision to return to school for interior design at 24 was daunting, fueled by fear of family disapproval. After exploring various options, including sports marketing, she found a Craigslist job that launched her interior design career, confirming her path. Interior design became her entry into the creative world, leading her to explore metalsmithing, painting, and eventually apparel design with Medjo Rebelde. This passion project, developed during her transition from LA to Atlanta, emphasizes stepping out of comfort zones and pursuing passions, irrespective of societal expectations, while respecting heritage. She aims to empower Filipinos and Filipino-Americans to break away from traditional mindsets, encouraging self-expression and permission to live authentically, fostering a “little rebellious” spirit. Toledo acknowledges the bumpy but rewarding path to thriving as a creative entrepreneur and building stronger family relationships through living her truth. Toledo finds the creative process itself most rewarding, entering a state of flow where time ceases to exist. Working primarily with her hands in metalsmithing or painting, she values the direct transfer of ideas to a medium. The satisfaction of seeing thoughts materialize into a unique, personal expression, open to interpretation, is a core motivator. To foster a supportive environment for artists, Toledo advocates for active engagement and open-mindedness. Learning about the artist, being present with their work, and recognizing the significant thought and effort invested in concept development and presentation are crucial. She emphasizes that artistic creations, whether by a painter, musician, baker, or architect, are carefully curated and deliberately planned, resulting from extensive repetition and experimentation. Financial support is acknowledged as vital for sustaining artistic endeavors, akin to any business. Beyond financial contributions, she encourages continued engagement, sharing artists’ work with others, and fostering deeper connections through repeated interactions. #DanaToledo #CreativeJourney #InteriorDesign #Metalsmithing #Entrepreneurship #MedjoRebelde #FilipinoCulture #CareerTransition #ArtistSupport

Dana Esser, an interior designer and creative, discusses her business, Dana Michele Design, and its profound impact on the daily lives of occupants in the spaces she designs. Esser highlights the significance of her work in creating therapeutic environments, such as offices for therapists and psychiatrists. These projects involved extensive research into layout, audio and visual privacy, color, texture, and furniture selections to ensure patients feel welcome, calm, comfortable, and safe. The insights gained from designing these therapeutic spaces are now applied to all her projects, ensuring they enhance the well-being of occupants and meet functional needs. Dana Michele Design distinguishes itself through an unwavering commitment to clients, with Esser acting as a 'client advocate.' With eight years of corporate interior design experience, she is now directly involved in every project, ensuring personalized attention and expertise for each client. The design process at Dana Michele Design integrates spatial intelligence with creative intuition, focusing on solving complex puzzles and understanding human needs to create spaces that resonate deeply. This process begins with in-depth client engagement to understand their aspirations and challenges, leading to designs that are not only aesthetically pleasing but also supportive of their present and future needs. Esser emphasizes the importance of professional integrity and personal well-being, stating a rule to only accept projects where her team is respected and valued, especially as a female entrepreneur in a male-dominated industry. Looking ahead, Esser plans to launch a non-profit arm of Dana Michele Design. This initiative will focus on community engagement by partnering with organizations that provide housing and support to vulnerable communities, aiming to create nurturing environments that empower individuals to thrive. The success of Dana Michele Design is attributed to human connection and the transformative power of thoughtful design, driven by a commitment to clients and the wider community. Outside of her professional life, Esser shares recommendations for enjoying Los Angeles with a visiting friend. Her ideal week would include coffee from Primo on Montana Street, brunch at Courtyard Kitchen in Santa Monica, leisurely strolls along the boardwalk, and beach volleyball. Nature excursions would involve hiking the Los Leones trail in Pacific Palisades for panoramic ocean views. Cultural experiences would include visiting the Broad or Hammer museum exhibits. Evenings would feature live entertainment at venues like the Hollywood Bowl or Aviator Nation’s Dreamland in Malibu, or attending a comedy show. Dining options range from Fia in Santa Monica to Osteria Mozza, followed by a night out in West Hollywood or Hollywood. Esser acknowledges several individuals who have significantly influenced her journey. She credits her family for providing essential physical and financial security and unwavering love. Her high school art teacher is recognized for channeling her creativity and introducing her to interior design at 16, a pivotal moment in discovering her passion. Lastly, she highlights the continuous inspiration, encouragement, and love from her closest friends, whom she considers her chosen family, calling them her backbone and biggest cheerleaders, especially when she experiences imposter syndrome. #InteriorDesign #CreativeEntrepreneur #TherapeuticSpaces #ClientAdvocacy #CommunityImpact #FemaleEntrepreneur #NonProfitInitiative #LosAngelesLifestyle #PersonalDevelopment