
Which Exterior Home Colors Were Most Popular in 2023?
The exterior color of a home significantly impacts its curb appeal, making color selection a crucial decision for homeowners. Alside, a prominent siding manufacturer, recognized this importance and commissioned The Harris Poll to survey over 1,000 U.S. residents aged 18 and older about their exterior color preferences and decision-making factors. The survey aimed to understand homeowners' favorite colors, how they choose them, and their preferences for window colors.
The survey results revealed a strong preference for timeless, neutral colors. The most popular exterior color was off-white/cream, garnering 16 percent of the votes. Light gray and white followed closely, with 15 percent and 14 percent respectively. Light brown accounted for 11 percent, and medium blue received nine percent, completing the top five. This trend toward subdued colors was further supported by 40 percent of homeowners indicating they would choose neutral colors if replacing their siding or painting their homes in the coming year. Bright or bold colors like yellow and green did not rank in the top five, reinforcing the current preference for understated palettes.
When it came to the factors influencing color choice, cost emerged as the overwhelming primary consideration, with 35 percent of participants prioritizing it. This reflects a growing consumer mindfulness regarding project budgets, likely influenced by recent fluctuations in building material prices. Availability was the second most common factor, cited by 23 percent of respondents, while 20 percent were inspired by colors seen in magazines or home improvement shows.
Window color preferences also leaned towards traditional options, despite fewer choices being available. White was the top choice for 36 percent of respondents who considered updating their windows in 2024. Other significant choices included gray (11 percent), bridge or clay (10 percent), light wood (10 percent), and black or dark wood (nine percent). Key considerations for window color selection were color contrast, color matching, and cost. Availability was also a significant factor, chosen by 21 percent. Interestingly, homeowner’s association (HOA) guidelines were a top consideration for 18 percent of those surveyed, and 16 percent deferred window color decisions to their significant other.
In summary, the survey highlights a prevailing preference for traditional and neutral designs in home exteriors. This trend suggests that homeowners value enduring aesthetics over fleeting fads, aiming for curb appeal that will remain appealing over time. The emphasis on cost and availability also points to practical considerations driving design choices in the current market.
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