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Kmart reveals stunning August Living range as products start dropping in stores
Kmart is set to release its 2024 August Living range, with products beginning to appear in stores ahead of the official launch on Thursday, July 25. This highly anticipated collection is designed to help customers refresh their homes on a budget, offering a variety of homewares, décor, and functional storage solutions.
The new range is developed by Kmart’s in-house design and buying team, drawing inspiration from global and viral trends. Meryn Song, Kmart’s divisional merchandise manager, emphasized that customer needs are a continuous source of inspiration for each new collection. The goal is to provide affordable, buildable, and functional pieces that expand Kmart’s offerings season after season, all at everyday low prices.
A significant focus of the August Living range is on storage, featuring stackable and buildable products. This includes clear acrylic containers, white paneled units, linen-look boxes, various baskets, and felt tubs, all designed to enhance home organization. In terms of homewares, the collection introduces stylish pieces categorized into three distinct looks: 'touch of tonal,' 'play with pattern,' and 'make it modern.'
These three thematic approaches permeate the bedding, dinnerware, and décor items within the range. The color palettes are designed for easy mixing and matching across the entire collection. Customers can expect to find trending prints such as checks and stripes, along with recurring motifs like palm trees and shells. Material textures include waffle fabrics and tufted finishes, while glassware gets a fresh update with two-tone amber and other colored options for 2024.
Several products from the August Living range have already generated significant interest and buzz on social media even before the official launch. Popular items include water bottle bags starting from $5 and a $15 microwave toastie maker. Another standout is the $1.75 10-pack of French fry chip clips with magnetic storage, lauded for adding a fun and colorful element to kitchens at an affordable price. For those looking to refresh living spaces, bedrooms, or bathrooms on a tight budget, options like colorful mini plant pots and glass candle jars in amber are available for just $4 each. The collection also features boucle items, a Kmart staple, with options ranging from the $229 Eden lounge chair with ottoman to a $10 boucle ball cushion, allowing customers to incorporate this trending texture in varying degrees.
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