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Target’s Made It Easier Than Ever to Support Black-Owned Brands — Here Are Our Favorites

In recent years, consumer shopping habits have evolved to be more thoughtful and purpose-driven, extending beyond considerations like eco-friendliness and low-waste living to actively diversifying support for various brands. Target has significantly streamlined this process by introducing a distinctive badge system to identify Black-owned or Black-founded businesses. Launched in 2020, this badge features a brown circle containing five skin-toned hearts, and it is typically found within the “At a Glance” section of product listings, alongside other identifiers such as clean-certified, cruelty-free, or vegan status. Target's definition of a Black-owned or -founded brand specifies that the U.S.-based enterprise must be at least 51 percent Black-owned, operated, and controlled. This initiative simplifies the search for consumers aiming to support these businesses across various departments, including bath, beauty, and food products. The article highlights several such brands available at Target, encouraging consumers to explore and support them, especially during occasions like Juneteenth in June and Black Business Month in August. Among the featured Black-owned brands is Jungalow by Justina Blakeney, known for its vibrant bohemian home decor, characterized by colorful patterns and plant motifs inspired by global travels. An example product from this brand is the Soleil Shower Curtain Black/Ivory. Another highlighted brand is Be Rooted, a Black-owned and woman-owned enterprise that offers products designed to empower women of color through creative expression, such as their 20oz Lidded Beachside Tumblers with Lid and Straw. Alaffia, based in Washington, is recognized for its award-winning clean skin and hair care products, made with fair-trade ingredients that also support community empowerment projects in West Africa, exemplified by their Baby & Kids Shampoo & Body Wash. Capital City, a brand originating from Washington D.C., offers versatile sauces like their Sweet Hot Mambo Sauce, which can be used on various foods. The Honey Pot is a plant-based feminine care company providing organic washes, wipes, and pads, with their Herbal Menstrual Pads being a notable product. BLK & Bold, founded in 2018, is a coffee company that dedicates 5 percent of its profits to youth programming, workforce development, and combating youth homelessness; their Smoove Operator Blend, Dark Roast Ground Coffee is featured. Lastly, SoapSox offers adorable, antimicrobial, and fast-drying plush bath toys for children, such as the Sponge Miles Elephant Wash Mitt, while Surprise Powerz, a Black and woman-owned educational brand, introduces children to coding through interactive toys like the Codie the Coder Educational Talking STEM Doll. #BlackOwnedBrands #TargetShopping #SupportLocal #JungalowDecor #EthicalShopping #ConsumerConsciousness #HomeGoods #BlackOwnedBrands #TargetShopping #SupportLocal #JungalowDecor #EthicalShopping #ConsumerConsciousness #HomeGoods
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