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Multipanel’s Elliott Fairlie – Why bathroom wall panels are an attractive proposition
Elliott Fairlie, product & marketing director at Multipanel, highlights the significant growth in the wall panelling market and its increasing popularity as an alternative to traditional tiling in bathrooms. He notes that this trend is driven by practical, aesthetic, and cost advantages that wall panelling offers to consumers, designers, and installers.
Fairlie specifically discusses Multipanel's investment in its award-winning Tile Collection and the expansion with the new XL Offset range. This range is designed to replicate the classic look of traditional brickwork-style tiling without the associated maintenance. The XL Offset range provides a modern style with minimized visible grout lines, creating a sleek and uninterrupted aesthetic suitable for both compact and larger bathrooms, enhancing the sense of space.
The design of the XL Offset range emphasizes flexibility and ease of installation. Panels are supplied individually in ‘A’ and ‘B’ formats for alternate installation, allowing for greater adaptability when planning layouts, particularly around fixtures like showers and taps. This individual supply approach is beneficial for retailers, enabling them to undertake more projects and maximize sales. Multipanel's Tile Collection now includes four distinct formats: Large, Herringbone, Metro, and the new XL Offset.
The article also points out the diverse range of decor options available, including solid bold colors, modern neutrals that can be mixed and matched, and designs that mimic marble, concrete, wood, granite, and quartz. This variety caters to the increasing consumer demand for personalized bathroom designs.
Consumers are becoming more informed and cost-conscious, seeking ways to achieve a luxurious look at a lower price point. Bathroom wall panels, which emulate the appearance of expensive materials like tile, marble, and stone at a much reduced cost, are becoming an incredibly attractive proposition, contributing to increased sales for Multipanel.
Another key driver for the demand for wall panels is the consumer preference for low-maintenance solutions. The easy-clean aspect of wall panels is a significant selling point for busy individuals who desire stylish yet practical bathroom products. Fairlie also foresees a trend towards more diverse panel dimensions, including half-height panels and taller formats, to accommodate different architectural styles, such as older properties with higher ceilings. In response, Multipanel has extended its Pure Collection to include 2700mm formats for enhanced design flexibility in taller spaces.
Future developments in design are expected to introduce more panels that mimic wallpaper, further expanding the variety of available decors. This innovation is anticipated to continue boosting the wall panel market as these products capture the imagination of consumers, providing versatile and appealing options for bathroom renovations.
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